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Google Sandbox Effect: Testing Ground for New Web Sites

To dampen the spirits of spam websites from rising on the search rank engines, the Google Sandbox acts as a testing ground for the new web sites. It is a suspected restraint placed on new websites. Folks have asserted to detect the occurrence of Google Sandbox Effect in the results of page rankings of the web pages done by Google. The result of Google Sandbox is such that a new site does not receive good Google rankings for the significant keywords and expressions during first few months. Google sandbox unfavorably affects the new websites even though it has good article content on the web pages and many inbound links. It is just parallel to a new website being placed on a trial and its ranking is kept quite low than expected in Google search, before being given cent percent worth for its inbound links and article content.


Creation of Google Sandbox Effect


It is assumed that Google created the Sandbox Effect for new sites to prevent spam sites that acquire abundant inbound links, thus obtain high rankings on the search engines for their keywords and expressions from the launching date. These spam sites use many strategies to mount the top of search engine results and gain weighty revenue before being checked and forbidden for breaching Google’s Terms of Service.


Consequences of Google Sandbox Effect on Websites

Despite the fact that all categories of new websites can be influenced by Google Sandbox Effect, the predicament more often appears for new websites hunting for good search in ranks in extremely competitive keywords and expressions. Though all websites are allotted a period in the Sandbox but websites searching for rankings in keywords are almost certainly kept in the sandbox for a longer period of time.

The stay Google Sandbox fluctuates from a period of one month to six months, the average duration being three to four months. Websites which aim at passive keywords and expressions frequently missed out by the Google Sandbox Effect owing to no use in filter application. But still passive keywords can be sandboxed although their duration of stay in very small which is often overlooked.

In case of Google Penalty, the website does not shoe any Page Rank. When a website is penalized with Google Penalty, that website is not listed in the search engine results even for the insignificant keyword searches.


Checking and Putting a Stop to Google Sandbox Effect:

To defend against Google Sandbox Effect, the website owner must be patient, as time is the lone factual escape from the Sandbox. This time can fluctuate from a period of one month to six months depending upon the keyword competition, the average duration being three to four months.

Involvement in Google paid advertising campaigns can’t keep the website safe from the Sandbox effect. So, becoming a member of Google AdWords and Google AdSense has no effect on the Sandboxed duration of the website nor will it decrease the duration of sandbox effect.

The best way-out is to go on with including new keywords, interesting and affluent article content on the web pages linking the website. As the website emerges out of the Sandbox Effect, these links would now be matured contributing to the page rank and popularity of the website.


Debated Existence of Google Sandbox:

The existence of Google Sandbox is a debated topic. Very few internet professionals are of the opinion that Google Sandbox exists as an independent filter. Observers state that it is an illusion and the reality of Google Sandbox Effect has not been established. Thus Google Sandbox Effect is the subject of much debate.


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