Pay per click program, which is also known as Cost per click (CPC), Pay per position and Pay per ranking, is an online marketing or promotional program over the internet to attract direct traffic to the web site where advertiser will pay the website owner whenever the ad has been clicked by visitor. This program is also called sponsored adverts or sponsored links. Pay per click program mostly focuses on general audience and is easy to maintain and setup.  It is one of the most successful ways to drive targeted traffic to the web site and gaining exposure.

With the help of search engines, advertisers bid on keywords or keyword phrases that are important for their web site or target market but instead of using bidding system, content sites usually offers fixed price per click system.PPC (pay per click) program offers full control over the search engine campaign, both cost and position. Pay per click program offers great flexibility in targeting quality audience & scope and provides an excellent deal of information to calculate campaign performance.

In pay per click program, ads will be shown on search engine results or web sites with great content related to the advertisement. If any visitor types a query or keyword phrases in search engine related to advertiser’s keywords then the ad will be displayed and if the user clicks on the advertisement then advertiser has to pay to publisher whether the  sale is converted or not. There are 5 categories of Pay per click (PPC) that is Pay per call, keyword based PPC, service engines, product engines, Pay per action and pay per delivery.

Pay per click program can be effective and easiest way to drive high quality traffic and striking sales for web site.  There are several PPC service providers on the web but Google AdWords, Microsoft adCenter and Yahoo! Search marketing are the largest and most popular network operators based on bidding system. It is imperative that there should be a proper track record of total revenue through sales and expenditures. To get quick success, pay per click program requires cutting edge analysis, careful ongoing management and strategic thinking. The keywords should be unique and attractive which will be helpful to describe the products and services.

Pay per click (PPC) improves traffic and ranking of web site in search engines and it also determines the capability of a web site to convert searcher to sale or call to action. There are numerous PPC (pay per click) search engines over the web such as Google Adwords and Yahoo search marketing aka overture that reduce click fraud and provide guaranteed traffic.  The growing value of internet marketing is making a pay per click program an important ground for webmasters or website owners to improve their search engine ranking and sell products and services. There are various reasons for website owners or webmasters to use pay per click program; i.e.

PPC program is reachable to anybody and has become a user friendly, a website owner can see the results of this program in a few hours and if the campaign is not working properly then advertiser may use analytics to change it or even stop it. 

Introduction

Today, search engines are becoming very popular and important platform of searching among all the webmasters, businesses and small enterprises because search engines are helpful for users to find the right information of products, services or web sites they are searching on the web. There are two types of searches; search engines and directories. Search engines where spider or crawler indexes web sites and in directories, webmasters or web site owners submit their links to directories. When a user or searcher types a word or phrase, which is called a query, into the search engine then search engine shows all the results related to the query of a user. To get rapid success on the internet, a web site must be ranked higher on the top major web search engines.

Search engine positioning should always be the first priority of marketing strategy. Search engine marketing is one of the easiest and simplest ways to bring a web site higher in search engine rankings. Marketing on the internet is a process in which a web site owner can introduce its web site, products and services.

What is Internet Marketing?

Before we start to understand search engine marketing, we should know all about what is internet marketing? Internet marketing which is also known as online marketing or webvertising is a process of marketing of products and services on the web. Marketing means to increase the visibility of web site over the internet. There are various types of marketing methods on the internet such as Search Engine Marketing, display marketing, social media marketing and many more. In internet marketing, marketers have a key benefit of measuring statistics inexpensively and easily. Advertisers can utilize several methods for marketing such as pay per click, pay per impression and pay per action. Internet marketing is simple task for those who have proper and complete web site with descriptive content and unique design.

Search Engine Marketing:-

SEM (stands for search engine marketing) is a type of internet marketing that includes promotion of a web site by enhancing its visibility on SERPs (search engine results pages) via contextual advertising, paid inclusion and paid placement. It also includes submitting your site to directories, optimizing your site, managing pay – per – click, writing and distributing optimized articles and getting your site indexed by search engines.

Search engine marketing is all about increasing visibility of site on all major search engines. In short, search engine marketing is a method that involves marketing and optimizing a web site online. SEM boosts your SE (search engine) ranking and improves product awareness and services as well as visibility of a web site. It creates potential business leads and blow heavy traffic to your site. Search engine marketing is a result – oriented and cost – effective process compared to other marketing methods. There are two types of search categories in SEM; Organic Search which is situated on the left hand side on web page and Paid Search are located on the right side of the web page.

• Organic search:-

Organic search also known as natural search is a search that creates search engine results that are not paid. If your web site has unique content on a particular topic and if someone finds your content by searching on the web, the results will be shown in organic area (left hand side).

• Paid search:-

Paid search which is also called (PPC or Pay – Per – Click) refers to sponsored links that appear on the right side of a web page on search engines such as Yahoo, Google, and Bing. A webmaster creates a contextual advertisement and pay for it to be displayed on the left side of the web page. It is called paid search.

Benefits of Search Engine Marketing:-

SEM is an effective online marketing tool which involves two things which are paid listings or pay per click (PPC) and search engine optimization or SEO. Search engine marketing is one of the most valuable forms of marketing on web and enhances the visibility of a web site in search engines hence people mostly utilize search engines for any type of information, products or web sites. There are several advantages of search engine marketing and some are listed below:-

1) With the help of search engine marketing, more and more users visit a web site. SEM helps to convert visitor into potential customer with an amazing combination of SEO, online marketing and web site design. The popularity of a web site depends on high quality traffic.

2) SEM provides web analytics that improves your web site promotion campaign with measurable results and it is helpful for web sites for properly categorize and index in web search engines.

3) Large scale and small scale organizations can save their time and excessive marketing costs through investing in SEM which will bring better return on investments (ROI). SEM offers increased brand awareness, visibility and brand equity of product.

4) Search engine marketing creates potential leads and target your advertisements to visitor based on locations and languages.

5) Search Engine Marketing (SEM) is a better way to promote products or web sites compare to other conventional marketing techniques such as newspaper and TV advertisements. It is an effective form of online marketing because it connects potential customers directly to your business or web site.

6) By using SEM (search engine marketing) techniques such as pay per click, local search marketing and search engine marketing, it becomes easy for web site owners to keep their web site or products ahead of competition.

Introduction:-

Searching on the internet is one of the most used activities hence every webmaster or web site owner should have proper knowledge about searching  on internet and search engines. Web site owners mostly utilize web search engines to submit their sites and enhance product awareness. A web master should submit its web site or URL to all major web search engines because it will increase visibility of a site and promote a web site. Today, it is difficult to find all information without web search engine on the internet. Search engines help user or customer to find products or things they are searching for online.

What is web search engine?

Search engine is a program that searches documents with specific keywords or keyword phrases and other information on the WWW (World Wide Web) and FTP (File Transfer Protocol) servers. A search engine launches a spider that fetches as many credentials or documents as possible. After fetching all files from key web sites, another program, known as indexer examines all the documents and generates an index based on these documents.  The information in search engines may contain images, web pages, other types of files and information. Search engines are maintained by an algorithm on a web crawler. There should be lot of patience and efforts after submitting a web site to major search engines.  It is a time consuming but essential process to make a web site popular and familiar with its users.

Most Popular Search Engine:

According to the recent survey, Google is the most famous and powerful search engine in the world. Why Google is so popular? Because it offers some extraordinary features such as time zones, weather forecast, synonyms, stock quotes and many more. Google search engine is fast to implement, easy to customize and is inexpensive for all web sites. Using Google search engine will definitely enhance the web site’s visibility as well as link popularity. There is a list of best search engines that can be useful for all types of web sites:

List of all major web search engines:-

Web search engines are excellent method of promoting a web site. All major search engines on web hold utmost importance for webmasters or web site owners because they can be helpful to drive so much traffic. Most of the popular search engines focus on natural language documents and online full text indexing. There are several major search engines available on the internet but some of the best are listed below:

http://www.google.com/

http://www.yahoo.com/

http://www.ask.com

http://www.bing.com

http://www.search.aol.com

http://www.youtube.com

http://www.webcrawler.com/

http://www.quotes.net/

http://www.dogpile.com/

http://www.excite.com/

http://www.altavista.com/

http://www.alltheweb.com/

http://www.answers.com/

http://www.exalead.com

http://www.abbreviations.com/

http://www.about.com/

http://www.brainboost.com/

Role of Search Engines over the web:-

Search engines are the most primary source of promoting a web site or product or services absolutely free on the internet to gain so much traffic. Web search engines develop a search algorithm that denotes what a user was searching for. These types of search engines have made it possible and very easier task for users to search all types of information with specific keyword search result. Web search engine visibility is very essential for individual as well as business. Search engines always accept relevant textual content that includes key phrases and terms.

Importance of high ranking in search engines:-

Web search engine is an effective way to obtain high ranking of your web site in search engine results such as, Yahoo, Google, Msn and Bing. The main advantage of high ranking in search engine result (specifically in Google Search Engine) is that people will be able to find your web site through keywords or keyword phrases according to their requirements.   There are some methods to increase search engine rankings:

Unique Web Content (images, audio and text) :-

All major search engines accept those web sites which have unique and attractive content. A web master must make a web site search engine friendly. Content of a web site should be in such a manner that it must be easily editable and reachable to its user and search engines. If a web site has interesting, useful and captivating content on a web page, a visitor will definitely reach to its destination. Posting high quality content on a usual basis is one of the most common ways to improve search engine rankings.

Selection of Keywords or keyword phrases:-

Selection of keywords or keyword phrases is the most important step of online marketing and search engine ranking. It is especially relevant for web site owners, online publishers, bloggers and freelance writers.  A webmaster should be choosy while selecting keywords for web page or web site because it will become easy for search engine to find a web site with specific keywords.

Diversification of links:-

There are several types of links on the internet such as homepage links, directory links, footer links, educational links, blog roll links, and links from blog posts etc. these links are very useful to get high rank in search engine results.

Web Directory submission:-

Directory submission is an important link building technique that helps a web site to obtain good numbers of quality backlinks. Web Search engines rank web sites on the basis of various factors. Incoming links is one of the main factors. All search engines eager to find high quality web site through web directories so it is imperative for web site owners to submit their sites to all major directories. There are some advantages of directories submission:-

• Improve high search engine rankings
• Obtain high quality traffic to a web site
• Less time consuming and focus on other business activities also.
• Build relevant links to your web site.
• All major search engines such as Google, Yahoo, Bing etc. use directories to get quality web sites.

Introduction:-

Yahoo is one of the most famous web search engines like Bing, MSN, and Google with wide range of brilliant services. It is global internet commerce, media and communication organization that provides ample network services to millions of individuals. Yahoo has a broad search while google is narrower. Yahoo offers several internet services such as, web portal, directory services, search engine and many more. Yahoo also provides enterprise services as well as online business services to enhance presence over the internet and global recognition to a brand which reaches to the targeted audience worldwide. According to the survey which was conducted on Jan 2010, yahoo was named as a largest market share in online advertising in the world.

About yahoo:-

Yahoo is a leading Web Portal that provides thousands of links to other web sites and it is one of the foremost search engines on the web. Yahoo! is a multinational American corporation located in Sunnyvale, California, US (United States). Yahoo! Inc. is a worldwide popular company that is well known for its search engine, web portal, Yahoo mail, Yahoo Directory, Yahoo Groups, Yahoo News, Yahoo Answers, web site and services. Yahoo was founded by Jerry Yang and David File in January 1994. Being a web search engine and internet portal, Yahoo provides various services include;

• Yahoo Finance – financial information and stock quotes
• Yahoo Groups – important discussion along with internet user
• Yahoo Travel – booking services and travel information
• Yahoo Messenger – quick messaging and sharing
• Yahoo Shopping – online price and retail comparison services
• Yahoo Maps – directions and maps

Yahoo overture (search marketing)

What is Overture?

Overture is the most important and global leader in commercial search services worldwide, offering more powerful and new methods for customers and businesses to connect online. Mostly, Overture listings present on Yahoo, AltaVista, MSN Search, InfoSpace and many other small sites. Internet advertising is growing rapidly and commercial search is the fastest and dynamic developing segment hence Overture will provide diversified and most compelling solutions around the world.

Yahoo Overture

Yahoo overture is a keyword based Sponsored search advertising service or Pay per Click (PPC) program offered by Yahoo. Yahoo overture or search marketing is a PPC program that means advertisers or marketers will only have to pay when prospective clients will click on the ad. Overture was purchased by Yahoo! Inc in 2003 along with AllTheWeb, AltaVista and Inktomi. Yahoo Overture services was formerly known as GoTo.com. Yahoo search marketing is totally different from other web search engines on the web. If someone bids for a search term then the results through overture will be displayed on the several search engines such as yahoo, MSN, Lycos, Excite, Alta Vista etc.  Yahoo! Inc. has strong hold on search business and with the addition of Overture services; it will provide more high quality search experience to its consumers.

With the combination of Yahoo and Overture, it will be easy and helpful for developing their combined products and services to make unique and strong global market presence. Both companies (yahoo and Overture) have strong presence in Korea, Europe and Japan. By using yahoo overture services, a webmaster can advertise online, where quality customers buy products and services.

Benefits of Yahoo Search Marketing (Overture)

• Control over Budget and expenditure:-

Yahoo search marketing provides full control over the budget, ads and the amount which a client wants to pay per click (PPC). Yahoo search marketing is a beneficial way of online advertising therefore web site owners or webmasters have complete hold on their expenditure and revenue. Selection of keywords are key factor of online advertising and Choosing right keyword or keyword phrases will surely work well to drive heavy traffic to your site.

• Reach more potential customers:-

By placing ads on yahoo search network will enhance the brand awareness as well as drive quality traffic to your web site. It will make sure of positive results that can be seen clearly. The success of any company, business or web site will always depend on the number of the visitors who will search the keywords or keyword phrases about the product or web site.

• Improve web site’s presence on web:-

There are numerous methods for a web site to increase visibility on web and if you need rapid growth and web presence, Yahoo search marketing which is a cost effective way of online promotion or advertising, would be better choice for all types of web sites.

• Keyword selection:-

The success of yahoo search marketing campaign depends on several aspects and right keyword selection is one of them. Yahoo overture helps webmasters to find out right kind of keyword or keyword phrases which can be useful for a web site. Unique and quality keywords boost high quality traffic to a web site.

Introduction

Link building is process of establishing pertinent inbound links to a web site which will ensure quality traffic to a web site and higher ranking in all major search engines. There are two main reasons to building links; SEO (Search Engine Optimization) and Direct Click – Through Traffic.  Link building is an important part of SEO (Search Engine Optimization). There are some links that are good for traffic as well as SEO and sometimes these links are good for both.  Most of the times, all popular search engines such as Google, Yahoo and Bing obtain back links or incoming links during evaluating a web site.

A web site’s higher rank in search engine results depend on many variables and link building is one of the most important variables for enhancing the product sale and awareness of web site. There are plenty of methods to get quality links to a web site – post in forms with a link to a web site, subscription to web directories and many more. Generally, if you have good number of links to your web site, it is enough to make your web site more popular and successful.

What are quality links and how to get them?

Quality links are those contextual links (right in the middle of paragraph) which are available on certain web site’s pages. It is very difficult to get quality links. Quality links create awareness and allow users to search your valuable web site. The best way to get quality links is from major web sites like;

1)      News web sites.

2)      University web sites.

3)      Corporate sites.

4)      Industry organizations.

5)      Industry research web sites.

These sites contain plenty of information related to inbound links, search engine marketing and search engines. High quality links mostly come from sites that have similar content related to your web site. Google utilizes quality and good amount of incoming or inbound links to determine the reputation or importance of a web site.

One way linking program-:

One way link or text program means that a web site is linking to other web site but not linking to each other. In short, any site is linked to your site but your site is not linking back. One – way or text links are also called Non – reciprocal links. One way links are less self serving and have natural flow so they are easily picked up by search engines. There are more chances for a web site to get top search engine ranking and improve link popularity and page rank.   There are three – way link is also available where three web sites are linked together.

Advantages of one way linking program-:

• One way link removes the multiple links which are much time consuming.
• With the use of proper keywords or keyword phrases, the visibility of a web site can be increased.
• One way linking program helps to enhancing search engine rankings.
• When a heavy traffic web site points links to other web sites that shows a sign of heavy traffic.
• By using one way link building program, web site will get higher ranking in search engine result if it receives more links from other sites.
• It helps to gain authority status as well as brand awareness.

process of web site linking or link building

Link building is a process which is used by web site owners to get best quality inbound links. This can be done through being listed in newsletters, reciprocal or relevant links, directories, e – zines and search engines. Link building can be most frustrating and stressing work for all individuals and companies but Link building is important for webmasters or web site owners because this is not the only way to drive heavy traffic to a web site but this also creates huge revenue from publishers or advertisers. Link building methods are long term advantages for Google page rank as well as SEO (search engine optimization).  There are some methods to get traffic to your web site;

1) Reciprocal or Relevant Links-:

Relevant or reciprocal links are those links where a web site exchanges links with other web sites. It is a kind of an agreement between two webmasters or web site owners to avail exchange service of links within their own web sites. Reciprocal links can also be useful to drive heavy traffic to websites via two ways. First, major search engines add numerous web sites which include reciprocal links to your web site. Secondly, there will be some users who will find your web site by clicking reciprocal links directly.

2) Social bookmarking-:

Social bookmarking is a way to manage, organize, store and search for relevant bookmarks. Submitting to social bookmarking web sites via link submission such as, Reddit, Digg and Delicious etc will help to enhance quality traffic to your web site. Social bookmarking sites always discover new content and share if any web site has unique and interested content. It is like a mini google where a web site owner submits its web site links to social bookmarking sites to get top ranking and search engines rank web sites by looking at bookmarking sites.

3) Social Media-:

Social media is a great medium to interact with quality audience which can be helpful to convert potential sales into revenue. A web site owner or webmaster should make profiles on social media sites such as Facebook and twitter after that submit links with appropriate comments.  These social media sites are fantastic hub of audience where a webmaster can introduce its products and services openly. One thing is sure that beginning is always hardest but later it produces amazing positive results. Here is the list of top social media sites; twitter, Facebook, YouTube, Flickr, Metacafe, del.icio.us, Reddit and many more.

4) Comments on blogs-:

Commenting on blogs is another method of building links. There are numerous blogs over the internet with different topics. A web site owner needs to leave a comment on blogs with a link which is relevant to that topic.  If a blog is interesting then more visitors would like to read it and the more visitors will read the blog, the more your link will be seen by readers.

5) How directories are helpful for building links?-:

Submitting a link to major web directories is a great way to build links. A web site owner requires submitting all important links to top web directories that will give a powerful boost of online traffic. Directories offer quick way to obtain new and fresh links to a web site.  Search engines always respect web directories because directories are major resources of quality web sites. If a webmaster has submitted its website’s link to important directories, the more chances are to be selected in search engine top rankings.

What is web site?

Web site is a set or collection of web pages containing all types of content, including video, text, music, images, animation, graphics, audio, etc. A web site runs on at least one web server, accessible through internet or personal local area network. A web site is like a shop where the webmaster sells its product and services. If an individual or company provides a web address on WWW (World Wide Web), it usually takes a user to the home page of a web site which introduces a user about the information and other services provided by a web site or company.

The most important thing to remember that a web site is not made for web site owner because a web site owner knows everything about information, products and services available on web site therefore a web site is made for its visitors. A web site can be successful only when a message is obtained by the customer. There are different types of web sites on the internet such as; community building web site, informational web site, personal web site, blogging web sites and E – commerce web sites.

What is web site designing?

Web designing is a popular way to plan and create a web site. Usually web designers utilize images, text, digital media, CSS for presentation, HTML for formation, markup language as well as Java Script to develop pages. While designing a web site, a web designer should concentrate on some basic things such as user – friendly navigation, web page that loads quickly, easy to read textual content and eye – catching graphics. There are various technologies which are used during web site designing for example:-

1)       Style sheet languages (CSS / XSL)

2)      Database technologies ( MySQL  /  MSSQL)

3)      Markup languages ( HTML, XML and XHTML)

4)      Server – side scripting (ASP / PHP)

5)      Client – side scripting (VB Script / JavaScript)

6)      Multimedia technologies (Sliverlight  / Flash)

A well designed web site includes visualization, creativity and intrinsic skills. It can turn to be an essential tool for marketing for any company or business. Web site designing is making a particular existence on web. All the web pages are designed using CSS, image, HTML and other mediums. Every web designer has a design process that includes the outline and layout. Web designing and SEO (search engine optimization) can work together hence if someone is going to design or redesign a web site, it is imperative to start with SEO campaign.

There are many methods involved in web site designing process but some of the key methods are; the architecture / wireframes, content and sitemap. The wireframe which is also known as screen or schematic blue print, is an illustrative guide that represents the frame work of a web site. The wireframe describes the page arrangement or page layout of the content on web site including navigational systems and interface elements. In brief, wireframes are web templates with black and white color that categorize where imagery and content will be displayed. Content holds utmost value for a web site and will be organized on the basis of top web usability format.  A sitemap contains every type of information that will be listed on a web site.

Major Elements of web site designing

There are lots of elements that should be in consideration during designing a web site.

• Web site Accessibility

Web site accessibility refers to a comprehensive practice to make web sites utilizable by all people. It should make sure that web site’s information and functionality is available for everyone. In brief, anyone can equally access the information provided by the web site.  There are some web accessibility guidelines such as;

1)       Moving text or no blinking

2)      Descriptions for videos and captions for audio

3)      Text size or resize capability

4)      Readable and viewable background colors and contrasts in text.

5)      Page organization with consistent structure, headings, lists and many more.

• Importance of Simplicity

Simple web site design always provides benefits to user, client and designer.  A simple design of web site helps to load faster, easier to scan and navigate, easy to maintain and requires less server disk space and bandwidth. Creating a simple design is not an easy task. It takes clear vision, courage and good skills.

• User Interface

An excellent user interface comes along with good design. The user interface is the solid base for any functional web site. A web site designer needs to approximate an average user during designing a site such as; who is an ideal consumer, who will visit a web site etc. A web site designer should make sure that a web site’s navigation system is consistent and easy to spot throughout the web site.

• Solid and meaningful Content

Solid and meaningful web content is a visual or textual content that describes the product information, services and everything about the web site. It may include images, sounds, animations and videos. There are many ways to write a unique and attractive content such as; write it yourself, hire someone to write it and get your users to generate it.

• Contact information

With the availability of complete contact information on the web site, it will become easy for webmaster or web site owner to interact with its audience through various ways for example; topic discussion, queries of customers, client’s suggestions, etc. if a web site owner works with any corporate clients they will notice a contact information or public phone number or address that could play a vital role in building a better relationships.

• SEO (Search Engine Optimization)

Search engine optimization is a wonderful way to promote a web site. Search engines and users are both search for the same thing; a perfect web site. Therefore, a well designed web site may be an effective tool for attracting more users and search engines and this can be done via search engine optimization. A web site design and search engine optimization can work together to make a website successful.

Introduction:-

A web directory or link directory is a web site submission service on WWW (World Wide Web) where a site is added to appropriate category in a web directory to create quality inbound links and enhance the visibility and popularity of a web site. The initial step of directory submission is to find proper web directories with its categories throughout the internet. A web directory is not similar to search engines. A search engine exhibits the list of web pages based on keywords or keyword phrases where a web directory provides a list of web sites with category and subcategory. A webmaster or web site owner creates a list of precise detail such as, perfect description, URL of website, Tags and title for web page and circulates this list in several formats. Web directory submission is a process of submitting a site to famous directories or web directories. This process is called web directory submission.

What is web directory or directories?

A web site is a cycle of web pages classifying a site’s links to other web pages. The process of web directory is done by humans instead of any software. There are two methods for web sites to be added into web directories; first, the web site is submitted to web directory by web site owner and second, it will be done by the editor of the directory. A web site owner should make sure of few things before submitting a web site to directories such as, history and age of web directories, quality of moderation and popularity, authority and public opinion of directory.

The web directory submission can be done via two ways; manual submission and automatic submission. Manual submission takes much more time than automatic submission and it depends on web site owner that which way is right for a web site. There are lots of web directories over the web but some are listed below:-

List of web directories:-

List of Top Free Directories              List of Top Paid Directories                    List of Top Article Directories

SoMuch.com                                    BOTW Directory                                 GoArticle
MasterMoz                                        Business.com                                       EzineArticles
BUBL                                                   JoeAnts                                                   Buzzle
Jayde                                                  Webotopia                                             Articlesbase
Dmegs                                                 CueDirectory                                       ArticleSnat
Virtual Library                               Aviva Web Directory                        Amazines
ExactSeek                                         Dirbull                                                      Helium
wldirectory.com                           Canny Link Directory                         SearchWarpsu
scirus.com                                       Directory Journal                                Article Dashboard
dmoz.org                                          Yahoo! Directory                                 ArticlePlusX
epa.gov                                              Medranks.com                                      Deydo Article Directory

Benefits to listing in Web Directory Submission:-

Why a web site owner wants to promote a web site because the main reason is to drive great flow of quality traffic to the web site which will enhance business and product awareness. Webmasters make better use of every resource to advertise and expose their websites. There are plenty of ways to gain a popularity of any web site but directory submissions are pretty simple, less time consuming and can be done manually. Directory submission is not an easy task for everyone. Directory submission will be helpful for webmasters or web site owners to save money, energy and time. Web site owners can submit their sites into hundreds of web directories without any problem. There are numerous advantages of web directories such as:-

1) Less consumption of time

There are so many top directories on the internet who receive hundreds of request from hundreds of web sites to add them into the directory. It takes fairly a lesser amount of time to approve the request of websites for addition into directories.  On the other hand, new directories are willing to add as many new web sites on the internet.

2) Helpful for search engines

Web directories are brilliant way to gather plenty of valuable information about websites at one place. It becomes easy for web user to find out what they are searching for over the web. Major search engines such as Google, Yahoo, Ask.com and Bing use web directories to get search result. If a web site has categorized and indexed in the directory then it becomes pretty simple for web site to achieve higher ranking.

3) Relevant inbound links

Directory submission helps to set up a foundation for online promotion and is a very inexpensive and effective method to get precious inbound links. If a web site is listed in web directory, it generates high quality inbound links that enhance the ranking and visibility of site. Inbound links are specially useful for new web sites.

4) Greater visibility for web site

When the articles with the information about the web site will be submitted to web directories, the visibility of the web site will increase using right keyword or keyword phrases selected for the article. Readers or Users will reach to a site through searching with a specific subject therefore the article of a web site should be high quality, unique and with rich information. These types of articles will bring more quality traffic to a web site.  

Difference between web directory and search engine

Web directories and search engines are two different services available to the community of web. Web directories are those directories where all sources are draw together. Web directories are arranged in different categories with vast collection of links to sites. Web directory build up its index via human editor and URLs are not collected automatically through spider whereas search engine utilize index that is built by web crawlers or robots. Usually, web directory has quality listings because these web sites have been reviewed and screened by human being. But there is no guarantee in search engines.

A web directory which has higher ranking in major search engines, it becomes easy for newer web sites to boost their ranking in search engine result. Web directories provide more relevant search results for visitors. A web site owner should make certain before submitting a web site on web directories that it takes a lot of time to search a good directory therefore it is necessary to research everything about good and bad directories.  

Search engine submission which is also known as a search engine registration, is a process of submitting a website or web page directly to a search engine. Search engines play a vital role to drive a heavy traffic to the newly launch websites. There are two ways for webmasters or web site owners to submit their web site to a search engine.  It can be either submitting an entire web site at one time or just one web page or home page to a search engine. There are numerous web sites on the web who want to be listed in famous search engines. Search engines are major tool for users to search a specific web site, product or services. Web site or web page that appears on the first page of search engine is called the top ten search result hence it becomes imperative for web site owners to display their site in the top ten search result.

Search engines are primary source to attract heavy traffic to a web site. The most effective way to increasing ranking in search engines is to continue to add unique and fresh information to the web site. A paid search engine service is also another simple option to get high rank in search engines. There are quite a lot of tips and techniques for web site promotion, but search engine submission is commonly used to promote a web site. If a web site owner wants to submit his site through directories, he should make sure that the description is small and concise because directory listings are very difficult to change.

There are two types of submissions, first, manual submission and the other one is automated submission. Manual search engines are when a web site owner wants to crawl his web site by typing physically in the search engine.  This is the greatest way of submission because there is no chance to spam the search engine. In automated submission, many webmasters and companies utilize submission tools for all search engines to target broad audience.

Submitting a web site via search engines is a possibly the most critical step in internet marketing process therefore web site owners should make sure that their site has inbound links and is completely submitted to as many search engines as possible to draw the attention of all users. Web site owners must optimize their web pages time to time to acquire higher placement on search engine results. This process is known as search engine optimization.

Before submitting a web site to a search engines, there should not be any kind of broken links including images in the web site. There are plenty of software that can be used to submit a web site to the search engines. The main advantage of using software for submission is that it saves a lot of time as a web site owner has to enter website details at once. But there are some disadvantages of using software for major search engines such as Google, Yahoo! etc. Some search engines do not support automatic submissions. Usually, all search engines use robots or spiders to crawl the internet to search new web sites.

Introduction - A search engine is effective method which provides the list of all web sites including the information on it. Search engines are one of the most important ways to expose web site’s content, product and services to the people and drive heavy traffic to a web site. There are almost 85% internet users who use search engines to search information about products and services. This shows that top search engine ranking can be helpful to obtain substantial online business opportunities.  Webmasters or web site owners, hence, utilize different techniques of SEO (search engine optimization) such as, article submission or content optimization, link exchange and hiring of search engine Optimization Company.

How to improve search engine ranking -  To improve search engine ranking in all major search engines, it is imperative to use search engine optimization service which is also known as SEO. It consists of specific keywords and inserting text related to the products and services. Another method of improving search engine ranking is to pay to search engines that will guarantee an assured ranking.

There are some factors that surely affect search engine rankings i.e. keyword use in Body text, keyword use in Title Tag, Global link popularity of site, age of the site, anchor text of Inbound Links, Meta description etc.

• Keyword use in Body text – it is important for web site owners to use unique and catchy keyword or keyword phrase all over the page. Using keywords throughout the page means to mix up all of the key words on the page that will be helpful for search engines to determine what the page is about. A search engine gets more comfortable with these types of keyword phrases.
• Keyword use in the Title Tag – The Title Tag is a kind of text that appears on the top of the home page or other pages of the web site. A Title Tag or Meta Title mostly appears in three key places i.e. search result pages, browser and external web sites.
• Global link popularity of site – Achieving a great placement in major search engines have become an important topic for all web sites. It is very important for every webmaster to build a good quality inbound links that will make sure of gaining global link popularity by getting quality target traffic and improving search engine ranking.
• Age of the site – The older web site will always get more importance than the newer web site. If a web site has spent a plenty of time on the web i.e. 5 to 10 years then it means there are more chances to be chosen for higher ranking on search engines.
• Anchor text of inbound links – The anchor text is the clickable and visible text of a link. A great search engine optimization utilizes many factors. Though, Anchor text of inbound link is one of the key essential aspects of SEO (search engine optimization).
• Meta description – Meta description plays an important role for gaining a business over the web. Unique and interesting description is useful to attract and tie the user to read more. Meta description will be the primary information for the online searcher who is searching on the web related to the products or services of the website. The main intention of Meta description is to notify the customer about the product or company.

Importance of search engine ranking - Nowadays in internet business world, many individuals and companies utilize search engines to promote their products and services. The success of any business or organization depends on the number of users who come into the contact of web site or product. Search engines always try to provide high quality web sites to its users with appropriate information. In theory, high quality web sites will surely get higher search engine positions. To find quality web site, search engines use numerous inbound links that will make sure to judge web site’s quality.  According to Google, If a website offers valuable rich content and accurate description of content that are suitable to the keywords typed by searcher, probably, the site will certainly get a high rank in search engines.

There are some negative factors that can be a big problem for a web site to get into top search engine listings i.e.

1)      Outbound or External links to spam or low quality sites

2)      Similar or duplicate content in existing index of content

3)      Over use of targeted keywords or keyword phrases (spamming / stuffing).

4)      Duplicate Meta Tags or Title Tags on numerous web pages or posts.

A search engine works as an interface between a web site and people who are using the web. If a web site does not appear in the top 30 rankings when anyone search a query about the products and services of a web site then a site is almost invisible over the web. Higher search engine ranking is a crucial part of internet marketing strategy.

Content management system (CMS), also called a Web management system, is a system which is used to manage the web site’s content. CMS offers a collection of methods that are used to maintain work flow in a collaborative atmosphere. These methods can be computer – based or manual. Typically, content management system contains two types of elements; content delivery application (CDA) and content management application (CMA). The CDA element complies and utilizes important information to update the website and CMA element allows the author or content manager to manage the creation, the amendment, and an elimination of content from a website.

The features of content management system (CMS) are different but the most consist of format management, web – based publishing, indexing, search, revision control and retrieval. The format management attribute allows documents including scanned paper documents and legacy electronic documents to be arranged into portable document format (pdf) or HTML (hyper text markup language) for the website. In web – based publishing method, an individual can use a set of template or single template granted by the company and there are also various tools to modify or create web content. The revision control element allows content of web site to be simplified or updated to a previous version or newer version.

CMS (content management system) works as a backbone of a web site or web page and is a set of technologies and processes that maintain the evolutionary life cycle of the information of digital world. The content of a website must be easily updated, editable and extremely approachable of its format. CMS provides critical – business information to customers via extracting every type of data from different resources. The digital content may comprises customer service information, business records, images, videos, marketing email or messages and other forms of digital information.

A content management system (CMS) allows webmasters or website owners to manage, create, edit and store huge amount of content without any HTML programming hence it is an additional benefit for web site owners because they can easily edit their site’s content from any single location with the availability of an internet connection. Content management is an essential tool for organizations or companies that makes it easy to maintain internal updates of a web site. There are three key elements of CMS; content, templates and Meta data. Without the actual and unique content, a website is like a body without soul. With the help of CMS, a web site owner can explain his ideas and information about products, services and web site. Content management system has evolved over the years in to a primary necessity of any web site, business or company.

With the help of dynamic website, a web site owner can change the content and the structure of the site. A well developed CMS will benefit and promote a business or product through simplifying activities such as revision control, content searching and many others effective and essential activities for business development. Content management system (CMS) can be implemented and accessed by all small and mid level organizations as well which was not possible in earlier days because it was too expensive.