Banner Advertisement

The most productive form of advertising on web is the banner ad. Banner ad or web banner is a type of rectangle or square advertisement or promotion on the WWW (World Wide Web) delivered through an ad server. The ad can be positioned anywhere on Web Page. Banner ads are the simplest way to promote or advertise any kind of business, product or services on websites. These banner ads enhance brand awareness and generate effective sales. The main purpose of the banner ad is to attract heavy traffic to a website via linking to the advertiser’s website. Whenever the viewer or user clicks on the banner ad, he or she would be redirected to the website advertised in the banner advertisement.

The web banner is a powerful tool for marketing on web. It is equivalent to a display in a magazine or newspaper and in business cards. These ads can be contained image (Flash, GIF), sound, video, graphic images, text and animated graphics. Impression is a way of measuring the banner adverts. If the banner ads come into view on a web page to a prospective client then it called a “single impression” and if the user clicks on the ad, he will be directed to the website then it is called “click through”. The banner ad must be eye-catching, and contain the information according to the interest of viewer.

The banner ad is an essential part of online advertisement. To promote services/products, the advertiser pays publisher to put his banner ad on publisher’s website. The sizes of the banner ad are measured in pixels. The banner ads come in many sizes and shapes like, Skyscraper (120 x 600), Wide skyscraper (160 x 600) Leaderboard (728 x 90), Rectangle (180 x 150) and medium rectangle (300 x 250)but the most common size used for banner ad is 468 pixels wide and 60 pixels high (468 x 60). Banner ads should be easy to understand, straightforward and lucrative.  Banner ads are very inexpensive when compared to other means of advertising.

Banner advertisements are one of the foremost forms of online advertising. These ads are more noticeable and color full to reach potential customer on the internet. The design of the banner ad should be exclusive and look like a part of website. The animated banners are the best tool to get special attention of potential clients. The addition of animation (animated GIFs or flash) and visual in the banner ad can improve banner visibility on web. There are some key elements for perfect banner ad e.g. creative message, interactivity, compelling imagery, call to action, appropriate humor, strong text, good use of space etc. These elements make sure to attract much more traffic to the website. There are two types of categories of banner ad first is free banner exchanges and the other one is paid banner advertising. Banner ads can be placed anywhere on the web page but Often, these ads are set up on the top of the web page to catch the primary attention of the visitor.

This post is dedicated to SEO tool Google & Alexa Page Rank Checker. In today’s world, we all know the importance of Search Engine Optimization. Its been said zillions of times that a website worth 1 million dollars is of no worth unless it has floods of targeted traffic.

Having said this, its the webmaster’s or the concerned tech firm’s responsibility to take care of the site & thus bring loads of target traffic. 90% of the new visitors on a site come from organic sources like Google, Yahoo, Bing, Ask etc. You can well imagine how important it becomes to keep a close eye on how search engines rank your website.

Here is the link where you can check the Google Page Rank of your website: Google Page Rank Checker

If you have any questions or queries regarding this SEO Tool, plz feel to fire away whatever you have in mind.

Cheers 

Active Server Pages is the full form of ASP. ASP is a Microsoft technology. ASP was Microsoft’s first server side script engine. All the ASP (Active Server Pages) programs runs inside IIS (Internet Information Services). With the help of ASP we can create dynamic and attractive web pages and applications. ASP is very easy to use. All the ASP files have file extension “.asp”. An ASP file is the combination of HTML (Hyper Text Markup Language), text, XML (EXtensible Markup Language) and scripts. ASP provides more security as compare to other server side scripting languages, because ASP code can’t be viewed from the browser or page source.

For detailed information about ASP (Active Server Pages) you can check following links:-

http://msdn.microsoft.com/en-us/library/ms972337.aspx

http://en.wikipedia.org/wiki/Active_Server_Pages

http://www.w3schools.com/asp/asp_intro.asp

Search Engine Results Page

Search Engine Results Page is the full form of SERP. SERP or search engine results page is a page of results that is delivered by a search engine when we search any keyword. All the results of SERP (Search Engine Results Page) are related to the keyword that we have entered. Search Engine Results Page is plays very important role in Search Engine Optimization.

Some famous search engines are described as below:-

http://www.google.co.in/

http://in.yahoo.com/

http://www.ask.com/

http://www.bing.com/

http://in.msn.com/

For detailed information about Search Engine Results Page (SERP) you can visit following websites:-

http://en.wikipedia.org/wiki/Search_engine_results_page

http://www.ajazi.com/search-engine-results-page.cfm

http://www.serprank.com/

For more information about HTTP 500 Internal Server Error you can visit following websites:-

http://pcsupport.about.com/od/findbyerrormessage/a/500servererror.htm

http://www.checkupdown.com/status/E500.html