What Can PPC Do for Your Business?

PPC is Different from SEO in that SEO results in technically “free” traffic with long term gradual results while PPC incurs ongoing costs in exchange for fast impressive results that stop when the money stops.

Too many words? Try this:

PPC costs more, but has fast results that end when the money stops.
SEO costs less, but doesn’t give results for a while, but they last and grow.
They both will generate traffic to your site, but PPC is faster.

I’m not trying to say one is better than the other here, I just want you to understand the difference. So to the question: What can PPC actually DO for you?

Let’s say you have a killer promotion coming up. Maybe it’s a buy one get one free deal that will only last for one day. You already plan on having big signs out front of the shop and telling everyone – but you KNOW there has to be a way to reach more people who may not see the signs.

Oh yes, there is.

There are two primary types of PPC targeting:

Search Intent (Show up when people search for something)
Demographic marketing (Show up in front of specific groups of people whether they search or not)

Search Intent means you can pay to show up at the top of a SERP when someone searches for anything related to your type of business. But don’t worry, we’ll make sure it only shows to people who live close enough to actually visit your store. No reason to pay for people a thousand miles a way to see it! This type of marketing gets you very targeted traffic when it’s done right.

Demographic marketing targets people based on their age, education, geographic location, and interests among other things. For certain types of business this type of marketing can produce explosive results.

So let’s say your business is a women’s shoe store. You know that a big fancy dress social is coming up and you are planning that BOGO sale for a couple weeks ahead of it.

You could choose to show up when people search for anything having to do with that event, or anything having to do with womens clothes, or just shoes specifically. You could also show up in front of women on Facebook who are likely to be attending this event. People can’t show up unless they know about it, and PPC in an incredible way to make sure they know about it.

To go with this promotion, it’s usually wise to offer a specific tangible benefit for them to click your ad. And then when they click the ad, have a conversion page waiting for them that will entice them to learn more and take advantage of your offer, and hopefully become a customer for life! These are all separate arts and sciences but all tie in to make one cracker jack campaign.

So what can PPC do for your business? If it’s done right, it can help it grow and get your brand in front of all the right people.

The Most popular PPC program is offered by Google.. it’s most popular and most expensive as well. Check it below:

https://www.google.co.uk/adwords/

For Affordable SEO packages check below link:

Affordable Social Media Marketing and Search Engine Optimization Consultancy

Research Keyword Optimization for Search Engines

Research (find) the most relevant Words and Phrases:
In order to optimize the keywords of your website, this is the first-most step, find loads of theme relavant words and phrases which are deeply rooted into the core content of your website. These are the keywords most likely people search in google, yahoo, msn live etc. After finding, refine this keyword list you have come up with. Then you should sort this list by popularity.

First place to begin your research would be Google Adwords, as far as I know nothing beats this tool.

Google Adwords
Research Google Adwords

Which pages to begin with?
The next important thing would be, which pages to focus on? I would use Google webmaster tools over here.

These are the pages that are linked to, this also explains how the internet out there is linking to you. How about pushing these pages to higher level? Research keywords found on these pages and share them on social sites.

Links to your Site
Links to your Site, through the eyes of Google.

Bad Practice:
Before we go any futher, I would like to caution, don’t ever stuff your website content with these keywords in a crazy manner. The whole theme and content as well as latent semantic environment of your site should revolve around these keywords. Crawlers and Robots can easily differentiate between content generated by scripts / automated programs and real human beings.

The Basic Technical Part
Now is the time to use these refined, researched again and again keywords into your website. First step would be to insert these into your Title, then into your description meta tag. After this use these keywords in the header part of each page.

Write Content and Articles on these Keywords
Now write huge loads of content and articles on these keywords, don’t hesitate at all. Educate people on these keywords, how to use them, how to root them in your website.