Email Marketing for SEO and Digital Advertising

When email marketing is used correctly, this practice can benefit SEO work of the enterprise. You may have sent corporate emails without even realizing that the messages helped improve their popularity, among other advantages.
The e-mail marketing can contribute to the SEO of a business by simply including links in emails, which can significantly increase page traffic.

Another way to get good SEO results through email marketing is by placing “sign up as subscriber” plugin on the website. This action also helps indexing of pages by search engines.

It is also important to use SEO techniques as a methodology to increase the subscriber/contact list, Therefore, it is recommended to invest in the area of opt-in portal, by placing an exclusive page for the registration for people who might be interested in receiving personalized newsletters.
Email marketing for advertising
E-mail marketing is one of the digital marketing techniques used to make more effective promotional campaigns for a company / a brand or products and services.

This type of email marketing campaigns can be sensitive given the nature of how emails are treated by end uses, so it requires proper and careful planning. Some tips to succeed in email marketing without bringing any kind of heat by flamers shall be discussed below.

The title of e-mail should be sent as a suggestive title that draws attention of the readers and convincing enough so that they open the e-mail.
Titles should be short and flashy, reader should feel the need to read the email.

Here are few suggestions
Avoid words like “free” or “You are the winner,” phrases like these would make email providers like Gmail mark it as spam, even before it reaches inbox or any other folder.

The message content is also very crucial in email marketing campaigns. Avoid using too many images and achieve the right balance between images and texts. The information inside e-mail should be clear and concise. I suggest incorporating the ‘automatic call to action’ buttons for those who are interested in learning more about the product or service.
The email marketing can be a very effective too to win customers if done with proper planning.

It would be a great idea to do correct segmentation of the customer database, on the basis of age, sex, geographic location in relation with type of product or service you want to promote in your e-mail marketing campaigns. Remember that not all customers would be interested in your stuff, so if you want your campaign to be effective you should do this prior segmentation and sending e-mail only to those who may be interested in your product or service.
Our SEO Company IT-INDIA.com can be of great help in managing your email marketing campaigns. Reach us through contact us page.

The email marketing campaigns to attract new customers is one of the techniques used in online marketing for its high efficiency and low investment required to accomplish it properly.

Email marketing involves sending an email to notify recipients about the unique information of products / services of the company.

One of the most important factors is to obtain potential customer data. For this, you can create, a registration form within your web site. Another technique may be the creation of various social pages to help promote your products or services and attract visitors where they can leave their details so you can send updates about your site. This way you can create database of your customers or potential clients, which can be targeted to send your email marketing campaigns to the right audience,. It is recommended not to send more than one email per week, more than that can irritate subscribers.

One a related note, once the recipient has left you question to receive more info on your products or services you are advised not to wait too long to send the reply, because if you spend too much time the subscriber may lose interest or perhaps buy the stuff from your competitor.
How to Make Email Marketing Campaigns Effective?
How can we use simple email tools to generate revenues and sales for our website? Depending on the size of the list it is necessary to get a professional autoresponder, this is one of the tools that can bring potential buyers on the table. The most famous email tools is AWeber, you can send emails to thousands of contacts, it’s a great platform for anyone who wants to work with email marketing.

On Page SEO – Page Optimization

I am assuming that you have heard about SEO and all of the terms associated with it.

Today I will talk about On-Page SEO

Here below is a list of topics that I consider important for optimizing a page.

  1. URL Friendly
  2. Title Page
  3. Meta Tags
  4. Diversified content
  5. Image optimization
  6. Keywords in Content
  7. Outbound Links – External links
  8. Internal Links (within site/pages)
  9. Rich Snippets – Data Tagging
  10. Load time
  11. Social Buttons
  12. Multi-Device Compatibility (how responsive a webpage is on different devices such as mobiles and laptops)
  13. Here below I shall elaborate and explain the topics listed above.

 

URL FRIENDLY
The URL must be short and rich in keywords. I suggest not to use url which is too long and not related with content.

PAGE TITLE
This is one of the most important areas which determine how a page shall be treated by Search Engines. The title apparently defines the nature and content of the webpage.

It must contain keywords and should be well positioned. Put it on the top of the page – this would bring more weight to the title. The title should go between 50 and 60 characters. Tip: Use H1 tags for title.

Metatags
These are the tags that provide information about the content of the webpage. This data is not meant for visitors of the website but for spiders and Search Engine Algorithms. Most important meta-tags are page description, title, keywords, author to name a few.

DIVERSIFY CONTENT with media (images and videos)
Pages that contain only text can be boring. Try to create compelling content including images, videos, infographics, diagrams, posts social networks. It helps reduce bounce rate and increase the time spent on the site. Search engines like Google take these factors into account when analyzing a site (currently only applies to mobile). For videos, I suggest you choose YouTube videos.

IMAGE OPTIMIZATION
Images are integral part of a page, optimizing images and using them correctly can improve the rankings of a page. The images should be light in weight and thus help the page to load fast.
Another important factor about images is the ‘alt text’ – tags like these help search engines understand the nature and content related with images. Additionally, this would increase the rankings of your image in google image search.

KEYWORDS IN THE CONTENT
SEO has become so heavily dependent on content that is impossible to try to conceive one without the other, like we say: Content is king.
Creative relevant and quality content for each niche may not be easy, however if good research is combined with good knowledge things would become simpler and more effective.
There are several techniques used for creating good content. Here I share a few ideas:

Keywords Research is an important factor when preparing content.
The use of synonyms is also important. LSI (Latent Semantic Indexing) helps not to overload the content, making it simple and easy to read. I would suggest avoid

Keyword Stuffing
I strongly discourage keyword stuffing. You cannot fool Google Algos. Such bad practices will only get you penalized.

It is also necessary to note Keyword Density, i.e. the percentage of times that the keywords appear in comparison to the total number of words that contains the text.
Last but not the least, is the use of Long Tail Keywords. These would help you to target content.

Avoid writing article less than 300 words – This is not a rule, it’s just a good practice. Thin content is an element that google has to take into account in its algorithm update ‘ Panda ‘. The basic idea, according to a study by SERPIQ.com is that long content tends to have a better placement in search engines. The ideal is between 1000 and 2000 words – and varies according to the existing competitiveness by keywords.
Use keywords in the first 100 words of text. Again, this is not a rule, it’s just good practice. Help google to understand the subject of the content

OUTBOUND LINKS – EXTERNAL LINKS
This is a technical white hat that helps the page to be understood by search engines as containing important content and correlation to the niche when we quote credible sources. This also helps to index search better your page engines. And help the page ranking.
Not to link to external sites is one of the biggest mistakes on websites, blogs and any kind of web content.
Do not be afraid to create external link because if your content is relevant, interesting and quality users will certainly return.

INTERNAL LINKS – INTERNAL LINKS
Internal links is a good way to reduce the Bounce Rate (rejection rate for single page). Tip: Introduce them in the top of the page can dramatically reduce the dropout rate of your site.
Internal links play a key role as the PageRank

RICH SNIPPETS – DATA MARKING
Rich Snippets are a very simple way to structure information on the site. These help in providing more detailed information to search engines about your company, products, articles, recipes, etc. This data also allow evidence information in SERP helping the user to decide at the click from one site or another.
For this, you can use the tool – Data Highlighter – that Google makes available to webmasters, the Webmaster . Or can also use Schema.org as microdata marker.
Benefits of rich snippets:
Draw attention – of crawlers or users;
Potentially increased CTR – with increasing visibility are higher chances of clicks on the your site;
Increase the quality of SERP – to highlight information can be to meet the sought.

LOAD TIME

One of the main philosophies of Google ( I recommend reading) is to make the web faster and it was in this sense that in recent years began to consider the load time as a ranking signal .
There are several tools that you can help to check the speed of your site.
In general, it is recommended that a site takes no more than 4 seconds according to load

Tip: Before you begin to rectify the load time, to make sure that use a good host.

SOCIAL BUTTONS
The social buttons are popular and seem to be omni-present. However there are still many pages without any connection to a social network. The more your content spreads more easy it is to publicize your site and thus your site can be more popular, consequently higher probability of links to your site. DEVICES

Take into account the fact that consumer habits at are changing dramatically. More and more research is done through mobile devices (tablets and mobile phones).

Make sure your site is easy to read regardless of the display type. Create a mobile version of your site , or at least use HTML 5 responsive templates.

In the mobile world, location is everything. Are you delivering the “I-want-to-go” moments when Consumers search for nearby places.

What is Google Advertising / Google Adwords? Why Advertise with Google?

These ads are text ads that are displayed by the user’s query above or beside search results. The size of the budget can be decided on the basis of bids from competitors on similar niche. You incur cost only when a user clicks on your ad otherwise not. In other words, this Cost per Click (CPC) based advertising.

You can also display graphical (animated) ads also known as display ads on partner sites in the Google Display Network (GDN). Ads may also appear on Youtube. You can set budget and your ad campaign shall be turned off as soon as your budget reaches it’s top.

Why advertise with Google?
Advertising with Google is one of the excellent methods in online promotion of a website. As we all know that Google is the most powerful Search Engine with Lion’s share in the market. You can find potential customers through Google Adwords.

Unlike traditional Search Engine Optimization (SEO for Search Engine Optimization) which can take weeks for your site to appear in Google results and take as many as months to reach top 10 results, you can jump to page one overnight with Google adwords.

However, SEO should not be ignored. I would suggest professional on-page optimization so that the bounce rate of your visitors can be minimized.

Benefits of search advertising with Google Adwords

  • Find potential customers on the basis of Google Keyword Planner
  • Geographical segmentation possible
  • Fast implementation
  • Budget can be maneuvered
  • Full control on costing
  • Cancel anytime

How will advertisments (ads) appear on Google?
If you have been focussing on SEO, you will a shift from organic search results to side bar of Google SERPs. The ads will appear above and on right side of the organic search results when the user searches for your selected keywords. Your ad will compete with other advertisers who use the same keyword for themselves. Adwords quality score shall decide how your ad shall be positioned. The adwords quality score is calculated on the basis of your ad text, the content of the landing page and your defined max CPC (cost per click).

Another option is to display graphical banners ads on Google Display Network. This type of advertising is called Google display ads.

 

Outsource Google Adwords Campaign to IT-INDIA.com

You can outsource Google Adwords campaigns to our specialist. To know more, feel free to reach us through contact us page.

 

SEO Glossary

Above The Fold – The content on a web page that visitors do not have to scroll down to see. Despite what some people would try to make you believe, it is still very important to have CTA‘s and more Above the Fold. For a detailed discussion, see this post: Why you [still] have to design above the fold.

AD – Advertisement. I think you know what that is. If not, you should probably be reading a different blog.

AOV – Average order value.

Adwords – A pay per performance service provided by Google in which you bid on keywords, craft text and or image based AD‘s and drive users who are looking for those keywords to your site.

Brick and Mortar – A physical store location as opposed to a web site. EXAMPLE: Walking in to a Wal-Mart is visiting a “brick-and-mortar”, but typing “walmart.com” into your browser is visiting their web site.

Conversion – When a person completes a desired action. For example if your primary goal for a page or campaign is to get people to sign up for a newsletter, then everyone who completes the sign up form is a Conversion. It is the basis of measuring the success of your efforts in most cases.

Conversion Page – A page carefully designed to make users complete a desired action, or Conversion. Quick example: If your conversion goal is to get people to download a free trial, then the conversion page would probably have a big button with a CTA that says “Download your free trial”. It would probably be Above The Fold and have a good description of what they can expect to happen when they click the button. It would likely also have trust signals among other things as well.

Conversion Rate – Could also be called “Conversion percentage”. Out of how many people that actually landed on your conversion page, the number that completed the desired action or Converted.

CPA – Cost Per Acquisition.

CPG – Consumer Packaged Goods.

CPM – Cost Per Thousand – “M” being the roman numeral for thousand.

CRO – Conversion Rate Optimization.

CTA – Call To Action. Common examples are big orange buttons that say “Click Here” or “Sign Up For The Newsletter!”.

CTR – Click through rate. This refers to how many people actually click on an AD or CTA (or something else they can click on that matters) versus impressions. Example: 100 people saw the page, only 1 clicked the BUY button. That’s a 1 percent CTR. Or 100 people saw the Adwords AD but only 10 clicked it. That’s a 10 percent CTR.

Impressions – How many times a user sees your page or AD.

Keywords – Words that are specifically about your website or web page. In a meta tag they are limited to a list of words. In a PPC campaign they usually would be in short groups arranged as you imagine a searcher would type them. For more info, see this post: Think Like Your Customers

KPI – Key Performance Indicator. Something you look at and measure to see if you are achieving success.

Meta Tag – The structure of an HTML page is beyond the scope of this reference, so if you are confused about anything here just go to W3Schools and learn about it. Here is what a meta tag might look like if your page was about selling red shirts: <meta name=”keywords” content=”buy red shirts, red shirt dealer, buy red shirts online, discount red shirts” /> . For more details see this post: Should I use the Keyword meta Tag?

PPC – Pay Per Click. You give someone money when a visitor clicks on one of your advertisements on a PPC provider’s network. Facebook and Google are two big ones.

ROI – Return on Investment. Example: If you spent (or INVESTED) $100 and you only made $30, that’s a BAD ROI. If you invested $1 and made $10, that’s a GOOD ROI. If you spent $1 and made $100 call me, I have a job for you.

SEM – Search Engine Marketing. Different from SEO

SERP – Search Engine Result Page. You know when you go to Google, type in a word and hit enter, it’s that list of blue links, short descriptions, and green URL’s – like this search: East Texas Web Design.

SEO – Search Engine Optimization. For a better definition, check this out: SEO Beginners Guide

SMB – Small to Medium sized Business.

Trust Signals – Things you can add to a page to help people to trust you. Examples include testimonials, guarantees, real address and phone number, active social media accounts, SSL Certificate (if taking Credit Card info), and anything else that will help potential conversions feel safe giving you their info.

USP – Unique Selling Proposition OR Unique Selling Position OR Unique Selling Point (depending on who you ask). The important thing is not what the “P” stands for, but the concept. It means “What sets you apart from your competition”, basically answer the question “Why should a potential customer buy from YOU and not your competitor?” What makes your service or product different? That’s what USP is all about.

UX – Stands for “User Experience”. I know, the second word doesn’t start with an “X”. Such is life.

VTC – View Through Conversion. This is one you won’t see very often. It has to do with a person who see’s an ad, and then directly converts, but never actually clicked the ad.

Ten Tips to Leverage Social Media

1. Determine which network(s) are right for your business.

Pinterest   – Just Because Everyone Else Is Doing It Doesn’t Mean You Should Too.
Twitter      – Is that enough characters for you to really say anything?
Facebook  – Does your Mom really care about your weekly special?
LinkedIn   – Is anyone using this?
Google Plus – Do you need another social network?

PRO TIP: If you have a physical product that is very visual in nature or that has attractive packaging Pinterest may be right for you.

If your specials come and go very quickly and you have a fast and active customer base then Twitter away.

Google Plus and LinkedIn are great for B2B types. And G+ has some killer features that the others lack.

And Facebook is good for … um … some businesses I guess? Just kidding. The single most active demographic on Facebook is stay at home Moms. If that’s your target, go for it. Otherwise, people mostly use FB to stay connected with friends and family – more so than the other social networks. With that in mind, would you really be trying to sell stuff at a family reunion? If your business actually would benefit from that, then go for it. But for most, FB isn’t really the way to go.

Once you have found a medium that works well with your business, then push it! Post often. But don’t post garbage. Your customers don’t care if you have a hankerin’ for ice cream (one of the most popular “tweets”).

Offer them real tips they can use, deals they can benefit from, and above all else, post things that people will want to share with everyone they know. What could that possibly be? Look at the next tip…

2. Post killer content.

No duh, right? Wrong! you’re not doing it or you wouldn’t be reading this guide! (Apologies to any actual successful established viral publishing web professionals who happened to be reading this)

Killer, viral, shareable content is something that takes a dose of inspiration, a touch of creative ability, and a knack for knowing your audience.

Example: SEOmoz has a fantastic beginners guide to SEO. Their audience is people aspiring to be SEO professionals. You can download it at their site in PDF format, or browse through it online. It is presented with beautiful graphics (no doubt professionally created), a bit of humour, and easy to understand terms. Perfection!

Let’s say you have a dog grooming business. You drive a van to peoples homes and shave their poodles and such. Is viral internet marketing something that would work for you?

Absolutely.

You could create a simple infographic type download that offers 3 tips to keep dogs safe in flea and tick season… or something like that. Something that your target customer (people who care about their dogs) could benefit from, use again and again, and would want to share with others.

Push this out to your social followers, they download it, they share it with people who aren’t your customers yet, and all of
a sudden you are an expert in pet care. People call you you every hour for the rest of your life and shower you with riches.

Well, hopefully.

Of course you have to make sure it’s beautifully presented (why not run a contest to put a picture of someone’s pet on it?),
make sure it is of REAL VALUE, and for the love of all that matters – BRAND IT! Put your name, number, website, social site, anything you can that will help people connect with you somewhere in this resource. Otherwise, it won’t matter!

I hope you see the point here. There is a nearly infinite amount of junk floating around out there. Give your people something that is not junk, and they will thank you for it.

3. Tell them what to do.

Most people don’t like be told what to do … unless they are lost and looking for help. You know all those studies about how you only have a few seconds to capture attention on the web? Well that’s true, unless with those few seconds you have told your visitors that they are in the right place and you have what they need and show them how to get it – then they will stick around to read what you have to say.

If you add a link to something you share, make sure the page they land on tells them exactly what to do, where to go,and that they are in exactly the right place. This will keep them from just bouncing away.

4. Provide immediate value.

When you share, post, like, plus, tweet, or whatever … make sure it is something they can benefit from NOW. The whole internet culture is largely based on instant gratification.

I know I could drive to Best Buy and purchase a CD by my favorite band, but why would I? I can just pull up iTunes and get it NOW.

Make sure they can get some sort of benefit from what you share ASAP.

5. Don’t talk, listen.

Did you know you can search through Tweets? Sure you did, and twitter isn’t the only one. Use those search functions to find out what people are saying about you. No one is perfect, so if you mess up, OWN IT. Turn a bad customer experience into an AMAZING experience. Turn a mad customer into a customer for life.

There are plenty of articles on this so I won’t go into it here, but that is one of the most amazing aspects of social media. People will talk ten times more about a bad experience than they will about a good or normal one. Use that public forum to make it right and show you care. That is impressive and will directly affect your bottom line.

6. Be a back scratcher.

Don’t be afraid to “like” and share other peoples content. This will get you more fans and followers and can connect you to other peoples tribes.

If you have ten friends, and another guy has ten friends, if you share something the other guy did and make a nice comment about it, his followers see it and suddenly your audience grew from ten to twenty. If they don’t become real fans or followers, at least they were exposed to your brand for that day. Do it 3 times and they are exponentially more likely to purchase from you in the future.

7. Solve a problem.

To be really engaged in the social realm, you have to set aside time for it. Part of this time is posting, and part is listening as mentioned above. But don’t just listen and wait for your name to come up, you should be doing that anyway. Also listen for things that you are an expert in and can lend a helping hand with.

Back to the mobile dog washing example, you could regularly search for things in your home area related to pets or dogs and every so often something will come up that you can offer genuine help with.

Boom! Again you get brand exposure, you are established as an expert, and more than that you are lending a helping hand. Who doesn’t like that?

8. Be funny.

Everyone likes a little wit, but who really likes a clown? Be clever but not irritating. It’s a fine line to walk, but you can do it.

This applies to pictures, article content, and especially headlines.

9. Be interesting.

This applies to all the networks, but the shiny new toy is of course Pinterest.

We’ve all seen a picture of a poodle. We might not have all seen a picture of a poodle with a pink mohawk. Wow, now I really want to see one.

So what does this mean for you? Still assuming you have a dog grooming service of course, you could do this:

Take an amusing picture (pink mohawk poodle)
Add your Web site url to the bottom of the picture in MSpaint, GIMP, Photoshop, or any other photo program
Then post in on Pinterest!

If it’s interesting enough, people will share it with their friends, family, and followers. Every last one of them will see your website address and whether they go to it or not, they will have at least been made aware of your brand.

You want to make it even more effective? Use a SPECIFIC URL targeted for visitors from that image. Like “http://somesite . com/pink-poodle” Then when they visit that specific page, they will be greeted with the same picture and other pictures from your little photo shoot. Then it’s up to you to turn them into CASH.

Why not offer a downloadable coupon with the poodle on it for 10% off their next service? Or what about a big button that says “Your pet could be the next contest winner …” ? Anything to keep your visitor engaged with you, and that provides them with value. it’s your business, you know what your people like.

“Be interesting” is a very, very broad statement. Of course you will have to figure it out for your industry but here are some pointers:

Why am I in this industry?
What do others find interesting about this industry?
What might others like to learn about what I do?

If you can answer those questions, you are well on your way.

10: Create curiosity

With Twitter, would you rather click this link:

“This is neat: http://somesite . com/link”

Or this one:

“I cannot believe she did this, and in that outfit!! http://somesite . com/amazing-thing”

I think you know. And it goes beyond the headline. If they click the link and it has nothing to do with your flavorful description, they will bounce back out quicker than a mouse that ran into a room full of cats.

Conclusion:

Don’t let your customers down. Be outstanding. Be relevant. Be incredible. It’s easier said than done, but with just a little planning you can set yourself apart from your competition with the amazing power of social media. And do it on the network that’s right for you.

You can solve problems (yours and your customers). You can offer real value to people and at the same time establish yourself as the go-to guy or girl in your industry.

And you can have fun doing it! Just don’t spend too much time in the social networks. They are designed like an ancient Greek labyrinth, to keep you twisting ever inward and make it tough to get out. So set yourself time limits and have real goals in mind before you start, then you will truly be able to leverage social media as a business tool.

Remember, Rome wasn’t built in a day. You probably wont catapult into internet stardom with your first attempt. Don’t be afraid to try and fail a few times. Stick with it, learn from it, ask for advice, and it will pay off. People succeed everyday, and you can too!