Google AdWords

Ultimate Beginners Guide to an Expert Adwords Campaign

Grab $100 Adwords coupon credit for a whole month from internet.

Even if you have some experience with Adwords or have a handle on what you need to do, don’t dismiss this guide as something you can’t use!

It is a “beginner’s guide”, but it has some pretty powerful tips to help you avoid making rookie mistakes that most people who start out with Adwords make.

I’m going to assume only two things here;

You have a computer
You can read

If you meet these qualifications, let’s get started!

Step One: Go to Google.com/Adwords and click on “Start Now”. [Short Video: Introduction to Adwords]

If you are using other Google services just sign in with your existing account information. (Create account help: Official Google)

TIP: If you are totally lost you can call Google at 1-877-908-4181 Mon-Fri 9am-9pm.

Step Two: Go to the Adwords home page (Google.com/Adwords) and click “Create your first campaign.
Give it a name (Something meaningful like “Fall 2012 Red Tennis Shoes”)
Go ahead and accept the default details, you can change them later if you need to.

[Try hitting CNTRL+T on your keyboard to open a new tab, then you can follow along with this post in one tab, and create your account in the other]

Step Three: Set your budget.

Enter your Maximum cost per click. Remember, you only get charged if someone clicks on your ad. Set your DAILY budget. You are in complete control here. One idea is to set your daily budget at around $3.00 so you can spread out your $100 Adwords coupon credit for a whole month.

TIP: Less is more when you are first starting. Get some initial data from your efforts, refine your campaign, then when it’s really performing you can spend more – and make more! Some SMB‘s spend as much as $100 a day when it’s running smooth and making money.

Step Four: Create your first ad(s)

[Download from Google: Create Great Ads]

You have probably seen what the ads look like above and to the right of normal search results. Model your ad after the most compelling ads you have seen.

This is a whole science that some people base whole careers on, so I can’t cover it all here. But here are a couple tips…

Create interest, tell them what to expect, and use a Call to Action like “Sign up today” or “Order Now”.

Pro Tip 1: Don’t use ALL CAPS anywhere in your ad. They will just kick it back and make you re-do it. Also you can’t say “Click here”, they don’t like that either.

Pro Tip 2: This is a big one. Make sure the words of your Ad align well with the keywords you choose, and also the page you send them to when they click it. This is one way Google rates the quality of your ad. High quality ads get shown more often and cost less than low quality ads.

Pro Tip 3: Only focus on Desktop OR mobile. Don’t do ALL devices. The needs of a person walking around with a mobile phone are very different from a person sitting at their desk.

Why did I say “Ad(s)”? Never run just one ad. It’s too easy to set one ad up and go, but you will never know what you are missing. I recommend three ads per group at least. Rotate them randomly at first and then Google will tell you which ones get clicked on more.

Then you can refine them from there until you have the best possible ad. Just because you came up with an Ad your Mom thinks is good, does NOT mean it’s the ad that will make you the most money. Can you dig it?

That’s it for the first post. Some basic stuff along with some pro stuff. Remember, the trick is to DO IT. You can’t make any money just sitting around thinking about it. So get started with Adwords.