Improve Search Engine Rankings in Google

This is about improving your existing search engine rankings at Google.

First off, you have to get the keywords for which you already have rankings on Google Search Engine Result (SERPs) pages. An easy way to do that would be to access your Google Search Analytics, see image below:

Google Search Analytics Report
Your Rankings in Google Search Analytics

Next step would be to use these keywords in the relevant pages and then link to these pages using below mention methods:

  1. Facebook
  2. Twitter
  3. Social bookmarking Sites
  4. Your own Blogs

Make sure not to spam the world. DO NOT USE any kinds of spammy bots.

SEO Guru-mantras for Better Search Rankings
Every website owner is traffic-hungry. Frankly, driving quality traffic to your website is not that complicated at all IF you follow the rules and guidelines laid by Google and experts. The best Guru-mantra IMO is to use correct anchor tags, inline with your niche and current rankings.

Importance of Keyphrase Research:
The moment we are clear about what keywords and phrases we need to focus on, implementing everything else is a lot easier. To start off, try to identify “target keyphrases” on the basis of the subject, content and audience for your website. Without defining these, great search engine rankings are impossible.

Focus not on the key-phrases which have more search volumes, but on those keyphrases which your content is about.

This will bring in quality traffic and thus, more revenues.

Header Content:
Webmasters have been playing with Meta-descriptions and Titles over the years, but over time, search engine algorithms have become very intuitive and now use complicated algorithm mechanisms which are hard to fool. Therefore, you would need to be careful about what to put and how much… For instance, “Title is important, but more important is the content in the page“.

Titles:
Don’t forget that your page title should make sense, keywords-only will never drive humans to your pages. And yes, for all your pages, each title should be different and unique containing key-phrases relating to that page’s content. Most search engines will display just the first 60-70 characters of the title, so one must keep the most important key-phrases in the starting.

Meta-Descriptions:
Search robots don’t include meta-content in their algorithms any more. But descriptions will be shown in search results so they need to be specific, to the point and relevant. As your SEO Guru, I will rule that you keep meta-description to around 150 characters and write it specifically for a particular page. In the absence of meta-descriptions, search engines will pick some portion of the text from that page and it might not make any sense.

Unique Content:
Google changed it all in late nineties and other search engines had to follow suit. Today, if you have better content, you WILL win! If you have unique, quality, original content on your site, people will definitely land up at your page and spend time on your website. Just make sure there are enough back-links to your site. Incorporating programs like Adsense gelled with link-based revenue-programs like Info-links, will show great results.

With all that said, keep in mind that merely good content won’t be enough, add good pics and videos where ever possible. Repeat: On top of all this, you would require quality back-links too.

Be honest and provide your visitors with quality content. Within no time, you will see your site rank up in the search engine results. Not only this, your pages will start attracting many quality incoming links from other sites which will give a boost to your traffic and revenues….

PS: Keep in mind that Google may take several weeks before your efforts begin to show up.