What Can PPC Do for Your Business?

PPC is Different from SEO in that SEO results in technically “free” traffic with long term gradual results while PPC incurs ongoing costs in exchange for fast impressive results that stop when the money stops.

Too many words? Try this:

PPC costs more, but has fast results that end when the money stops.
SEO costs less, but doesn’t give results for a while, but they last and grow.
They both will generate traffic to your site, but PPC is faster.

I’m not trying to say one is better than the other here, I just want you to understand the difference. So to the question: What can PPC actually DO for you?

Let’s say you have a killer promotion coming up. Maybe it’s a buy one get one free deal that will only last for one day. You already plan on having big signs out front of the shop and telling everyone – but you KNOW there has to be a way to reach more people who may not see the signs.

Oh yes, there is.

There are two primary types of PPC targeting:

Search Intent (Show up when people search for something)
Demographic marketing (Show up in front of specific groups of people whether they search or not)

Search Intent means you can pay to show up at the top of a SERP when someone searches for anything related to your type of business. But don’t worry, we’ll make sure it only shows to people who live close enough to actually visit your store. No reason to pay for people a thousand miles a way to see it! This type of marketing gets you very targeted traffic when it’s done right.

Demographic marketing targets people based on their age, education, geographic location, and interests among other things. For certain types of business this type of marketing can produce explosive results.

So let’s say your business is a women’s shoe store. You know that a big fancy dress social is coming up and you are planning that BOGO sale for a couple weeks ahead of it.

You could choose to show up when people search for anything having to do with that event, or anything having to do with womens clothes, or just shoes specifically. You could also show up in front of women on Facebook who are likely to be attending this event. People can’t show up unless they know about it, and PPC in an incredible way to make sure they know about it.

To go with this promotion, it’s usually wise to offer a specific tangible benefit for them to click your ad. And then when they click the ad, have a conversion page waiting for them that will entice them to learn more and take advantage of your offer, and hopefully become a customer for life! These are all separate arts and sciences but all tie in to make one cracker jack campaign.

So what can PPC do for your business? If it’s done right, it can help it grow and get your brand in front of all the right people.

The Most popular PPC program is offered by Google.. it’s most popular and most expensive as well. Check it below:

https://www.google.co.uk/adwords/

For Affordable SEO packages check below link:

Affordable Social Media Marketing and Search Engine Optimization Consultancy

Improve Search Engine Rankings in Google

This is about improving your existing search engine rankings at Google.

First off, you have to get the keywords for which you already have rankings on Google Search Engine Result (SERPs) pages. An easy way to do that would be to access your Google Search Analytics, see image below:

Google Search Analytics Report
Your Rankings in Google Search Analytics

Next step would be to use these keywords in the relevant pages and then link to these pages using below mention methods:

  1. Facebook
  2. Twitter
  3. Social bookmarking Sites
  4. Your own Blogs

Make sure not to spam the world. DO NOT USE any kinds of spammy bots.

SEO Guru-mantras for Better Search Rankings
Every website owner is traffic-hungry. Frankly, driving quality traffic to your website is not that complicated at all IF you follow the rules and guidelines laid by Google and experts. The best Guru-mantra IMO is to use correct anchor tags, inline with your niche and current rankings.

Importance of Keyphrase Research:
The moment we are clear about what keywords and phrases we need to focus on, implementing everything else is a lot easier. To start off, try to identify “target keyphrases” on the basis of the subject, content and audience for your website. Without defining these, great search engine rankings are impossible.

Focus not on the key-phrases which have more search volumes, but on those keyphrases which your content is about.

This will bring in quality traffic and thus, more revenues.

Header Content:
Webmasters have been playing with Meta-descriptions and Titles over the years, but over time, search engine algorithms have become very intuitive and now use complicated algorithm mechanisms which are hard to fool. Therefore, you would need to be careful about what to put and how much… For instance, “Title is important, but more important is the content in the page“.

Titles:
Don’t forget that your page title should make sense, keywords-only will never drive humans to your pages. And yes, for all your pages, each title should be different and unique containing key-phrases relating to that page’s content. Most search engines will display just the first 60-70 characters of the title, so one must keep the most important key-phrases in the starting.

Meta-Descriptions:
Search robots don’t include meta-content in their algorithms any more. But descriptions will be shown in search results so they need to be specific, to the point and relevant. As your SEO Guru, I will rule that you keep meta-description to around 150 characters and write it specifically for a particular page. In the absence of meta-descriptions, search engines will pick some portion of the text from that page and it might not make any sense.

Unique Content:
Google changed it all in late nineties and other search engines had to follow suit. Today, if you have better content, you WILL win! If you have unique, quality, original content on your site, people will definitely land up at your page and spend time on your website. Just make sure there are enough back-links to your site. Incorporating programs like Adsense gelled with link-based revenue-programs like Info-links, will show great results.

With all that said, keep in mind that merely good content won’t be enough, add good pics and videos where ever possible. Repeat: On top of all this, you would require quality back-links too.

Be honest and provide your visitors with quality content. Within no time, you will see your site rank up in the search engine results. Not only this, your pages will start attracting many quality incoming links from other sites which will give a boost to your traffic and revenues….

PS: Keep in mind that Google may take several weeks before your efforts begin to show up.

Search Engine Submission Services, 100% Manual

 

Social Media and Search Engine Optimization Services and Packages

For a complete list of Affordable SEO and Social Media Packages and services, click here as low as $49 per month.

 

Google Search Engine Submission:

Google Search Engine Submission
Google Search Engine Submission

You should manually submit your website’s index page to Google. Needless to say what Google is in search engine sphere.


Submit URL to Bing Search Engine
Bing Search Engine Submission

Click above link to reach Bing website for submitting your website index page. I just tried submitting to Yahoo and it leads to Bing too, so you can use above resource for both Yahoo and Bing.


 

Professional Search Engine Submission Services

IT-INDIA.com has been aggressively doing this business since late 90s. In those good old days Google didn’t exist on internet like it does today. We have learnt various techniques, skills in order to deliver sustainable and appreciable results. We detest automated submissions. We would also like to throw light on the fact that top search engines like google and yahoo do not encourage software generated submissions.

Search Engine Submission – 100% Manual Only
As stated above, we encourage only slow n steady manual search engine submissions for several reasons. First off, top search engines like Google, Yahoo, Bing etc do not encourage automated submissions, particularly which break captchas. Secondly, when a person spreads links using automated software, the chances of getting the domain blacklisted are very high and this is considered web-spamming. Therefore, we strongly encourage our clients to go for manual submissions only.

Fastest and best way to get site indexed:
Please contact us if you want your site indexed in fastest and best possible manner. Various proven methods shall be deployed to accomplish the task.

Social Media and Search Engine Optimization Services and Packages

For a complete list of Affordable SEO and Social Media Packages and services, click here as low as $49 per month.