Preparing For 2021: 5 SEO Advice You Shall Ignore

2020 has all been about COVID-19, so it’s no surprise that businesses might be thinking to start forming their digital marketing strategy for 2021.

SEO is that part of digital marketing which can be relatively well planned, but it also comes with the limitless advice and options. This does make professionals wonder that while preparing for 2021, what are the top SEO advice they shall ignore.

For SEO, digital marketers & content marketers are always working hard for reaching the top rank. So is there a simple way to reach the top rank? Achieving the milestones like snippets, first page ranks, quality link building, and other such can surely result promisingly. But the destination also demands being free of myths, misconceptions, and other synonyms that add up to ‘SEO Advice You Shall Ignore!’

1.     There Is No Need for Fresh Content

Content Marketing
Content Marketing

This one point has enough power to drain down all your marketing efforts for years.

Currently, for increasing the quantity of posts, there’s a method of revamping the old ones or resharing the old ones. This does add to the website’s traffic in the short term, but it won’t improve the ranking in the long-term.

So if anyone tries to convince you that there is no need for fresh content to rank up your website, it will always be the SEO advice you shall ignore. Google actually responds favourably to new and fresh content.

Instead, you shall invest your time and efforts in maintaining the consistency and posting new and fresh content regularly. New content will have fresh keywords, anecdotes of the current trends, and more.

If you think that your particular piece of old content still has a lot to offer, like ‘5 Bad Tips For SEO in 2015’, you can turn it around for ‘5 Bad Tips For SEO in 2019’ with new keywords and changing the relevant tips.

2.     Internal Link Structure Should Be Taken Seriously

Link Structure

A website already takes lots of effort and time to build, and such obvious mistakes like poor interlink structure make all that effort go to drain.

It is acceptable and correctable if you encounter some basic internal linking errors like producing a few duplicate links. But a problem like mass duplicate content or an internal linking structure like vastly overlooked functions in your UX and SEO can be termed as a blunder.

The reason why this is a point in SEO advice you shall ignore is that it:

  • Provides a direct way to conversion pages (schedule a meeting, contact us, or more)
  • Spreads the authority to pages that sometimes remain ignored/hidden in your site.
  • This keeps on making the user jump to new pages and learn more about you.
  • Organizes web pages categorically by keyword-optimized anchor text.
  • Communicates your important web pages to search engine crawlers.

Here is a general thumb rule for you, ‘No webpage of your website shall be more than two clicks away from a call-to-action landing page or the homepage. So keep the internal linking structure as a priority in your website checklist. 

3.     Local SEO Is Of No Use

Local SEO Strategies
Local SEO Strategies

Google has been focusing on being more locally responsive for users than ever because today, people do not want to travel distances to keep their outdoor time minimal.

This has completely opened up new possibilities for local SEO and what a brand can achieve with that, through techniques like local directory listings, satisfactory client reviews, customizing Google My Business Page, and more Local SEO is a highly targeted and converting option.

Consider some of the statistics:

  • 50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same.
  • Local searches lead to more purchases than non-local searches. 18% of local searches on smartphones lead to a purchase within a day vs. 7% of non-local searches.
  • 4 in 5 consumers use search engines to find local information.
  • 4 in 5 consumers want ads customized to their city, zip code or immediate surroundings.

Hence it is very essential to segment your keywords research as per local and national intent so that you can win nationwide as well as locally responsive approach. So ‘Local SEO Is Of No Use’ is SEO advice you shall ignore.

4.     You Need Not To Have Your Website Audited Regularly

Website Audit
Website Audit

The biggest blunders of all are to believe that you need not have your website audited regularly. This is a prevalent misconception as well because many small and medium business owners don’t even know that there is something called website audit.

Website audit does the work of removing what’s obsolete, adding what’s new, and checking & correcting any issues after an overall assessment of a website.

Website audit has to be in business’s (especially e-commerce’s) annual or bi-annual plans because technology is on a rapidly changing and growing curve.

For websites that are migrated, they can be assessed for following common technical mistakes :

  • Duplicate content.
  • Broken links.
  • Slow site speed because of any reason.
  • Unoptimized meta tags.

The website audit also provides content strategist and digital marketers with external exposure of what they might have overlooked/missed in their digital marketing/SEO strategy. So it’s totally that SEO advice you shall ignore.

5.     Create Content Just For Sake Of It

Content

It’s a popular practice to produce content consistently for increasing your brand’s exposure, and authority will also increase the indexation rate. But many SEO experts and content writers believe in creating content just for the sake of it, which is definitely the SEO advice you shall ignore.

It is understandable that after creating a particular amount of content, it becomes challenging to find unique keywords for the additional pages and stick to a cohesive strategy. But many a time, professionals lose to the bait of producing content without offering any value.

Producing this type of content is undoubtedly a total disregard of time, efforts, and money spent on it.

Before producing any type of content, professionals shall have

  • The idea of Tags and Title
  • A deep keyword research
  • Favourability & popularity of the topic
  • Need for Topic (If users are searching for it)

Content needs to convey the full context to the reader and search engine for the best results. The last tip for producing a successful content is to make it evergreen and actionable for generating leads and conversions.

So here’s how you can prepare for 2021 in the best way possible. Improve your SEO strategy by eliminating these bad pieces of advice which will only work to bring down your rank and lose your website into the depths of the internet.

Why is digital marketing necessary for a brand?

There are so many brands operating all over the world but they aren’t well recognized. Right now, there are thousands of software development companies trying to market these brands, but only a few of them are skyrocketing and achieving their desired goals.

Why is that?

That’s the obvious question, right? Maybe the majority of these companies are lacking something, or they are just not approaching their clients the right way or maybe they aren’t as visible as the other mobile app development company. There could be any possibility, but there’s one thing common among all those reasons.

All these invisible brands lack self-marketing also known as branding. Making your brand visible amidst all other companies is one thing but maintaining it can be quite difficult. Perhaps you must have heard about the most well-reputed software development company, Silicon Graphics.

Silicon Graphics has been in the business for quite some time, and it has achieved the remarkable reputation that it deserves. But most importantly they have the best way to make any brand visible in the market. It doesn’t matter what’s the size of the company or how much revenue they make every year. It is certainly the way they develop and market a business which in return increases the reputation and the revenue of the company by far.

Silicon Graphics made its own presence in the digital market within just two months. They kept gradually working on promoting themselves and currently, they got their hands full with exciting new challenging leads and projects.

Digital Marketing
Digital Marketing

How did they skyrocket their growth?

Silicon Graphics simply started with the basics, as shown in the following list:

Even though there are two more things to add up such as Affiliate Marketing and Email Marketing. But they didn’t pursue digital marketing with that. They believed that keeping it simple was the key to better marketing.

Let’s us start understanding these subdirectories of Digital marketing:

Social Media Marketing
Social Media Marketing

Social Media Marketing: Social Media Marketing is also known as SMM in the digital market, the name itself can elaborate on the purpose of it. SMM is the quickest way to achieve any required audience. Due to the vast use of social media among the people, any brand can achieve high quality leads from these platforms. What’s more important is that it’s a great source of income for ecommerce business. Each eCommerce app development Company makes sure that they add social media marketing to their package to impress the client. Social Media Marketing is simply the best way to gain organic traffic which in return would help you achieve sales and recognition for your brand through these online platforms.  It certainly enhances the lifestyle of a brand.

Following is the list of tools you can use to analyze SMM:

  • Hootsuite
  • Buffer
  • Sprout Social
  • Sendible
  • Agora Pulse

Through these above-mentioned tools, you can analyze the organic traffic these social media platforms gain in the given amount of time.

Search Engine Optimization:

Search Engine Optimization is the process to rank any website on the search engine. It is a simple task but quite technical when it comes to gaining high domain authority. SEO has a bit of depth to it, unlike social media marketing, Search engine optimization takes place on the backend, it’s not actually visible but some tools help you see how many backlinks have been created.

Following is the list of tools you can use to analyze SEO:

Search engine optimization often allows a user to build links on websites with much higher domain authority and redirects the organic website traffic through the link to your brand’s website. It’s quite technical compared to other digital marketing ways, there’s a chance that the search engine might find link building as spam. And for that reason, there are monthly SEO plans that help it keep link building at a limit. Make sure to follow the marketing ways of the best software development company.

Content Marketing
Content Marketing

Content Marketing:

Content Marketing has been around for centuries because content marketing is simply referred to as storytelling. Us human beings have been telling each other stories as long as we started talking. Only the best out of best stories gain our attention.

Let me give you a simple example of content marketing, you must have read or heard about marvel comics before you even watched the first Iron-man movie or maybe you surely would have gotten some spoilers of the movie endgame through the comics, which increased the interests of the viewers. Gaining them more and more popular among people.

Perhaps you’re still confused about content, let’s take another example for content marketing. Every woman, child, and man know about LEGO blocks right. The creators of LEGO blocks used the same principle of content marketing to promote their products. First, they made just the normal blocks for kids to play with, then they made “The LEGO movies,” and after the movie, they made LEGO blog toys related to the movie. Watching the movie triggered the urge to build between children and even adults. That’s how content marketing is planned and executed.

Pay-Per-Click Advertisement
Pay-Per-Click Advertisement

Pay-Per-Click Advertisement:

Pay-per-click is known as PPC. PPC is all about getting leads through the money it’s like investing most software development companies do to get customers. Pay per click is commonly referred to as search engine advertisement, you must have come across Ads when you search for products on the search engine.

They are visible in the form of the first search result on the search engine. It’s quite simple and can be operated by just one person. It’s all about showing the Ads to the relevant customers. In case a person opens one of those Ads, a certain amount is deducted from the total pay per click packages.

Conclusion:

Marketing for a brand can be quite simple yet effective in so many ways. It can fetch organic leads and inorganic leads through various digital marketing channels. But even more, you get the recognition that you deserve. Silicon Graphic pursued the same marketing plan for their recognition. They achieved the traffic they deserved and we shared that idea with you as well.

Make sure that you pursue the right marketing plan and in case you can’t pursue your goals; you can contact silicon graphics and ask for their consultancy. As they are a leading software development company now, they can provide you with the right amount of traffic with a detailed marketing plan.

Hope this blog was helpful in case you have more inquiries, comment below. I always read my comment, if you have any addition for this blog please comment.