Search Engine Optimization for Google


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In this article, we shall discuss Search Engine Optimization for Google and what could be a better way to do it than doing it with Google’s Free tools for webmasters?

Google Webmaster Tools:

Google Webmaster Tools
Google Webmaster Tools

Features of Google Webmaster Tools

  1. Search Appearance
    • Structured Data
    • Data Highlighter
    • HTML Improvements
    • Sitelinks
    • Accelerated Mobile Pages
  2. Search Traffic
    • Search Analytics
    • Links to your site
    • Internal Links
    • Manual Actions
    • International Targeting
    • Mobile Usability
  3. Google Index
    • Index Status
    • Content keywords
    • Blocked Resources
    • Remove URLs
  4. Crawl
    • Crawl Errors
    • Crawl Stats
    • Fetch as Google
    • robots.txt Tester
    • Sitemaps
    • URL parameters

I am sure that even a beginner can well imagine the benefits of above mentioned tools and resources for SEO of a website.

Google Keyword Planner

Googles Keyword Planner
Googles Keyword Planner

This tool can be used to figure out the details of your niche, it’s keywords, volumes and trends. After researching here, you can use the keywords in your articles and in anchor tags.



Why Google for Search Engine Optimization?
In this section we shall discuss all it takes to optimize a website for Google. As said earlier, no matter how substantial your products / services are , no matter how nice your website is, it will not have any significance unless you have visitors / buyers. Since, Google is a universal leader in search engine optimization, it become necessary for every webmaster to optimize a website strictly as per Google Guidelines in order to attract desired audience.

Google WebMaster Guidelines
This sub-heading of this part is a link to Google’s website, where one can learn how to design the content of a website, be sure not to carry any dead links, always offer a sitemap, avoid hidden text or hidden links, avoid stuffing a page with unnecessary keywords etc. Please click here to learn more on this topic directly from Google Website.

Why Optimize a website for Google ?
Google has the lion’s share of search engine market, which is about 61 percent, while Yahoo has 14 percent therefore not having a decent rank in Google means, you are missing a huge pie of visitors. Another reason why one should get his/her site Google optimized is that its like optimizing a website with a universal standards. Optimizing a website for Google means optimizing a website for almost every search engine.

How can Google penalize a Website ?
Google can completely remove your website from its index if you follow certain bad practices, such as installing badware on your website, creating and using duplicate content. One can crawl Google rankings by providing unique, meaningful and sensible content in every possible detail.

Google Panda
Google Panda is a change to Google‘s search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of “low-quality sites” or “thin sites”, and return higher-quality sites near the top of the search results. For more info on Google Panda click here.

Google Penguin
Google Penguin is a code-name for a Google algorithm update that was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using now declared black-hat SEO techniques. For more info on Google Penguin click here.

Social Media and Search Engine Optimization Services and Packages

For a complete list of Affordable SEO and Social Media Packages and services, click here for as low $49 per month.