Top 10 Benefits of Video Production

Top 10 benefits of video production

Several technological research companies estimated that video will comprise over 85% of all internet traffic by the year 2021.

As we know that every social media channel now offering videos and most services offering automatic subtitles, it’s never been easier to share videos.

Content marketing is changing over the internet. Instead of the dry promo videos of the past, companies such as Media Productions create useful content that audiences are hungry for. By sharing information, trending too, or creating instructional videos about how to use products, consumers follow them.

Rather than having to chase down customers, great corporate video content will get customers attracted to follow you.

Here are 10 reasons why you need professional corporate video production.

1. CONSUMERS PAUSE FOR VIDEOS

The web traffic for vids has never been as high as lately. If you’re creating and posting videos, you’re creating a worthwhile slowdown in the daily flood of content feeds.

Videos on your website make you 74% more likely to keep the traffic. If you’re spending money to get traffic, make sure you can deal it with a great corporate video.

2. SHARE ON SOCIAL MEDIA

Social Media Videos

Social media channels suggest you include images with any kind of post. In fact videos get shared more on social media than any other kind of advertising strategy.

When viewers get connected to a post in an emotional way, they remember it for longer time and are more likely to pass it on to their network.

3. VIDEO GETS RANKED HIGHER

You’ll find that corporate videos will help you to get higher results in search engines, if you’re working as a company’s SEO. You might have noticed that when you search on Google, any video that even slightly matches your result will end up near the top of results.

That’s because search engines know consumers demand.

4. BRAND AWARENESS

Brand awareness is slightly hard to create. By creating a corporate video that holds strong emotional content will stick with consumers, your brand awareness will rise.

5. CONVERT NEW CLIENTS

When you can show your products and services in action, the actual action speaks more than thousands of words, then you can turn a skeptical customer into a believer.

Created a video should put confidence into the minds of potential clients and it prominently featured on your website or your landing page will keep customers engaged.

6. VIDEO RETURNS

Mostly media’s return on investment is middling at best. A corporate video acknowledge you to create a long-lasting campaign. Making video within your budget allows you to create something that can describe your company to clients for years to come.

7. MOBILE MEANS VIDEO

Brand Awareness

As mobile traffic has absolutely outshined desktop usage, social media and streaming sites have made sure to prioritize the quality of video on mobile. When you post a video, you’re in your customers’ pockets.

Videos are watched regularly during morning shuttle, during breaks, and anywhere in-between. A great video sticks with consumers because they’ve managed to make them happy while they’re taking a break from a busy day.

8. SHARE WHO ARE YOU

One of the biggest drift in tech is creating organic traffic and an organic audience. Through a strong video, you can show your customers who you are and connect in a real way.

9. MAKE A CALL TO ACTION

If you’ve got an important boost coming up or something i.e. time sensitive to say, creating a video can emphasize that point. Your call to action will be as simple as getting your customers to buy. A video gives you a little bit of extra muscle in that tone.

A superb video can influence your customers to act urgently. Once you’ve prescribed those reasons why they need your services or help them understand more about your company.

10. A CORPORATE VIDEO CONNECTS DEEPLEY

Creating a strong video will help you to connect on an extensive level than any other type of marketing scheme. Stand out images or printed ads don’t feel interactive in the same way a video does. You can tell an attractive story with a strong enough video.

Avatar Studio is one of Best Video Production Company in Bangalore

Types of Online Digital Marketing

The internet has transformed how we are doing business today, It has some positive feedback or some negative. For too many years, the advertising industry has been dominated by print media advertising, telemarketing, and billboards, but in recent times, it’s all about reaching out to online customers.

In 2021, if you’re not using a website, pages across social media websites, and a massive online presence, you will lose a big portion of customer and market share.

To know more about online marketing or digital marketing we have to understand the definition of Digital marketing and its types. So, no more wasting time we are discussing it below:

What Is the Definition of Digital Marketing?

Digital Marketing

Digital marketing is any type of marketing goods or services involving electrical gadgets. These include computers,  laptops, mobile phones, and other electrical gadgets. Online marketing or digital marketing rapidly grew in early the 1990s and 2000s . It has massively changed the strategies brands and companies use marketing technology.

1) Search Engine Optimization (SEO)

Search Engine Optimization (SEO)
Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is known as a very strong and efficient method of digital marketing. SEO is really the technique of ensuring that the websites and posts come as high as possible on the related searches. SEO is organic ads, which ensures that you’re not paying for positioning. Rather, you customize your website, blogs, and posts using a variety of techniques to make sure that your website features at the top search result when anyone searches for relevant keywords.

2) Search Engine Marketing (SEM)

SEARCH ENGINE MARKETING.jpg

Search engine marketing (SEM) can be most often confused with Search Engine Optimization (SEO) since both have very similar types of names. They both deal with search engines such as Google or Bing. However, these two types of digital/online marketing (SEM & SEO) have some significant distinctions. When SEO allows you to rank organically for your specific keywords, SEM is all about growing your website traffic from search engines using paid methods. The two most widely used SEM services are Bing Advertising and Google Ad Words.

3) Social Media Marketing (SMM)

Social Media Marketing (SMM)

Social Media Marketing (SMM), as the title indicates, is all about utilizing the power of social media content to promote your brand. Over the last decade, social media platforms have dominated the online world, attracting billions or trillions of users around the world. It makes them a valuable supply of traffic.

You will become astonished to know how many users are now on the three most popular platforms for social media:

  • Facebook- More than 1.66 billion daily active users 
  • Twitter-More than 350 million active users monthly
  •  Instagram-More than 600 million active visitors monthly

The secret to successful social media marketing is the creation of interesting, shareable, uncommon, current topics, or even viral content. Users could post directly to their profile or they could add social media sharing buttons to their website to encourage people to share their content with other people’s friends and family.

4) Affiliate Marketing

Affiliate Marketing

One of the most well-known methods of earning money online is affiliate marketing. If someone’s affiliate program runs properly, a decent amount of passive income can be earned by one. Actually, Affiliate marketing is essentially a form of digital marketing in which a person partners with other companies to receive a commission for the traffic he or she delivers for this business. Suppose, you place within your own website or blog a link to an external website. You earn a good amount of commission when a customer accesses this external website and makes a purchase. There is some advertising agencies best pay per click affiliate programs to make money online decently. For bloggers, affiliate marketing strategy may work incredibly well, since they can write various types of articles on the given subject and naturally provide affiliate links.

5) Influencer Marketing

Influencer Marketing

A perfect strategy to boost your audience is to get your brand to be promoted by someone with a huge following. The word “influencer” may be comparatively modern, but it’s not a new concept. It only refers to a producer of social media content that has a wide range following within a niche or group. Thinking of social media influencers as an “updated” variant of word-of-mouth marketing. By working with an influence, you can receive access to their audience – sometimes hundreds of thousands of followers. These supporters also trust and respect the influencer, which makes themselves much more likely to purchase the recommended product.

6) Mobile Marketing

Nowadays, without a Smartphone, we cannot think about our daily lives. Again, we use Smartphone wish gives us computer like facilities. If we build an app for our business then customers easily access our website via this app. And it will increase our traffic, traffic increases our sales.  Mobile Marketing can be called as Direct Marketing because a phone always remains closer to a person. In addition, advertisers can maintain immediate interaction with social media consumers and also discuss with them about products. 

Conclusion:

There can be other types of digital marketing like email marketing, Text massaging marketing, YouTube marketing, pay per click advertising marketing, and many others. There are many more forms of digital marketing, but you get a decent starting point from these six. Actually, you don’t have to begin at the same time as all six forms. Choose a few that you think would better suit your business, Study, explore, and calculate the outcomes.

As said by Dr. Jessica Rogers, associate dean of marketing programs.

the two disciplines serve to connect with distinct groups of consumers. “… Traditional media is a great way to reach a broad consumer base, whereas digital media has the ability to reach very specific audiences,” she said “A key point is that depending on the target audience, some channels are more effective than others.”

A Guide to Bulk SMS

A Guide on Everything You Have To Know About Bulk SMS!

In a highly competitive business environment, it is necessary to use the right marketing tool to reach the targeted audience and fulfills their needs. While plenty of new and advanced marketing tools and techniques have been used, people still want to make use of SMS marketing. SMS marketing is the most trusted and beneficial option throughout the country to reach the maximum number of people in a short time and get the desired ROI.

With the short and precise SMS, you can be able to expand your business easily and quickly. As your targeted market and audience are just a click away, there is nothing to worry about. Currently, text messaging is the most affordable and effective tool to make any service and product. Do you know that almost 90% of people in the world open the text message within three minutes of delivery?

This fact tells you the value and importance of SMS marketing in the digital age. It also renders the best response rate for all kinds of businesses. In SMS marketing, Bulk SMS plays a major role because it helps all the businesses equally and according to expectations. In this post, you are going to see more about this tool. It is really helpful for those who get into the marketing domain.

Bulk SMS Marketing
Bulk SMS Marketing

Bulk SMS: What is it?

This is an effective and useful marketing channel. It must be a major part of any mobile marketing strategy. It is because it helps you to achieve real success in the mobile world. Whenever you speak about mobile marketing, it is important to give special attention to SMS marketing. So far, SMS has proved to be one of the effective and efficient marketing as well as sales tools. 

Actually, bulk SMS is the technique for sending huge SMS quantities at a huge database from the online platform. This technique is useful for all the industries, especially those who want to send internal bulk notifications to the staff and send the marketing promotions and campaigns to all the customers simultaneously. 

Even though many marketers think that SMS marketing is dead, it is still alive. It builds a strong bridge to connect every business with their customers on a personal level. Of course, social media, web, and print are the rewarding mediums in getting whatever you want. However, bulk SMS messaging is the best and instant platform requiring a few barriers to obtain your customers’ details. 

If you want to put your business into the growing community, use this marketing technique to make your business extremely mobile-friendly. Scroll down the page to know more details about this marketing technique. 

SMS Text Marketing
SMS Text Marketing

Purpose of the bulk SMS messaging

As said before, 90% of people read the message within three minutes of delivery. It increases the readability chance hugely. Both B2C and B2B businesses enjoy more benefits from bulk SMS messaging. It is also ideal for the public sector, commercial, and third-sector brands and companies. It enhances customer engagement, delivers notifications to audiences instantly, and products services and products. 

You can consider it as the targeted communication platform because it comes with measurable ROI. As long as you tend to provide a message, either personal or value-adding, add call-to-action for the best response from the targeted market. The chance of getting a bad name for your business is extremely high, with invasive messaging without the customer’s consent. 

If you really want to stay out of this issue, send the message to the people who are requested to receive your brand’s updates. It ensures that you render the SMS service to your customers to make them avail of your service. This technique is designed to enable you to send and receive SMS from any service or site with API or any contact across the world. Help your business to create future targeted campaigns for the best customer experience with the analytics. 

Bulk SMS Text Marketing
Bulk SMS Text Marketing

Common uses of the bulk SMS messaging

Take a look at the major uses of bulk SMS messaging. It helps you to determine whether to include these marketing tactics for your business growth.

  • SMS newsletters
  • Entertainment
  • All kinds of different text messages including Transactional  SMS
  • Alters and reminders
  • Mass SMS advertising
  • Safety checks
  • Product information
  • News

Healthcare providers, travel agencies, banks, media outlets, airlines, retailers, and large consumer sites are accessing the bulk SMS software to enjoy huge benefits.

How businesses access bulk SMS?

A few examples are mentioned below to understand how bulk SMS values add more value to your customer’s interaction and allow them to use your service or product.

  • At present, customers are on the move, and therefore, they require reliable and quick information from the services and businesses they interact with. With bulk SMS, businesses are now sending quick reminders. It enhances the customer’s perception of your firm.
  • Likewise, it helps the business to keep its loyal customers up-to-date, fulfill their needs, and lets them feel important. It is also used to boost the sales of new services and products.
  • Whenever there is an issue, you can alert your customers by sending the alert message. It creates a direct impact on the clients and allows them to avoid possible inconveniences.

Now, you understand that bulk SMS is not a single service limited to the specific business. Almost all the companies make use of this marketing technique and reach the potential height they want. Most importantly, it helps you build a strong communication line with your customers and clients without putting more effort.

It is always better to join hands with the reliable SMS company because they know much about bulk SMS messaging and the exact way to integrate with your business to reap possible benefits. Check the credibility, services offered, use of CTA features, tracking and optimizing campaign, and SMS personalization before hiring someone! It allows getting the best service of the best Bulk SMS Company Delhi and fulfilling your expectations without putting more effort and time.