There are so many brands operating all over the world but they aren’t well recognized. Right now, there are thousands of software development companies trying to market these brands, but only a few of them are skyrocketing and achieving their desired goals.
Why is that?
That’s the obvious question, right? Maybe the majority of these companies are lacking something, or they are just not approaching their clients the right way or maybe they aren’t as visible as the other mobile app development company. There could be any possibility, but there’s one thing common among all those reasons.
All these invisible brands lack self-marketing also known as branding. Making your brand visible amidst all other companies is one thing but maintaining it can be quite difficult. Perhaps you must have heard about the most well-reputed software development company, Silicon Graphics.
Silicon Graphics has been in the business for quite some time, and it has achieved the remarkable reputation that it deserves. But most importantly they have the best way to make any brand visible in the market. It doesn’t matter what’s the size of the company or how much revenue they make every year. It is certainly the way they develop and market a business which in return increases the reputation and the revenue of the company by far.
Silicon Graphics made its own presence in the digital market within just two months. They kept gradually working on promoting themselves and currently, they got their hands full with exciting new challenging leads and projects.
How did they skyrocket their growth?
Silicon Graphics simply started with the basics, as shown in the following list:
- Social Media Marketing (SMM)
- Search Engine Optimization (SEO)
- Content Marketing
- Pay-Per-Click Advertisement (PPC)
Even though there are two more things to add up such as Affiliate Marketing and Email Marketing. But they didn’t pursue digital marketing with that. They believed that keeping it simple was the key to better marketing.
Let’s us start understanding these subdirectories of Digital marketing:
Social Media Marketing: Social Media Marketing is also known as SMM in the digital market, the name itself can elaborate on the purpose of it. SMM is the quickest way to achieve any required audience. Due to the vast use of social media among the people, any brand can achieve high quality leads from these platforms. What’s more important is that it’s a great source of income for ecommerce business. Each eCommerce app development Company makes sure that they add social media marketing to their package to impress the client. Social Media Marketing is simply the best way to gain organic traffic which in return would help you achieve sales and recognition for your brand through these online platforms. It certainly enhances the lifestyle of a brand.
Following is the list of tools you can use to analyze SMM:
- Sprout Social
- Agora Pulse
Through these above-mentioned tools, you can analyze the organic traffic these social media platforms gain in the given amount of time.
Search Engine Optimization is the process to rank any website on the search engine. It is a simple task but quite technical when it comes to gaining high domain authority. SEO has a bit of depth to it, unlike social media marketing, Search engine optimization takes place on the backend, it’s not actually visible but some tools help you see how many backlinks have been created.
Following is the list of tools you can use to analyze SEO:
- Ahrefs Webmaster Tools
- Screaming Frog
- Google Search Console
Search engine optimization often allows a user to build links on websites with much higher domain authority and redirects the organic website traffic through the link to your brand’s website. It’s quite technical compared to other digital marketing ways, there’s a chance that the search engine might find link building as spam. And for that reason, there are monthly SEO plans that help it keep link building at a limit. Make sure to follow the marketing ways of the best software development company.
Content Marketing has been around for centuries because content marketing is simply referred to as storytelling. Us human beings have been telling each other stories as long as we started talking. Only the best out of best stories gain our attention.
Let me give you a simple example of content marketing, you must have read or heard about marvel comics before you even watched the first Iron-man movie or maybe you surely would have gotten some spoilers of the movie endgame through the comics, which increased the interests of the viewers. Gaining them more and more popular among people.
Perhaps you’re still confused about content, let’s take another example for content marketing. Every woman, child, and man know about LEGO blocks right. The creators of LEGO blocks used the same principle of content marketing to promote their products. First, they made just the normal blocks for kids to play with, then they made “The LEGO movies,” and after the movie, they made LEGO blog toys related to the movie. Watching the movie triggered the urge to build between children and even adults. That’s how content marketing is planned and executed.
Pay-per-click is known as PPC. PPC is all about getting leads through the money it’s like investing most software development companies do to get customers. Pay per click is commonly referred to as search engine advertisement, you must have come across Ads when you search for products on the search engine.
They are visible in the form of the first search result on the search engine. It’s quite simple and can be operated by just one person. It’s all about showing the Ads to the relevant customers. In case a person opens one of those Ads, a certain amount is deducted from the total pay per click packages.
Marketing for a brand can be quite simple yet effective in so many ways. It can fetch organic leads and inorganic leads through various digital marketing channels. But even more, you get the recognition that you deserve. Silicon Graphic pursued the same marketing plan for their recognition. They achieved the traffic they deserved and we shared that idea with you as well.
Make sure that you pursue the right marketing plan and in case you can’t pursue your goals; you can contact silicon graphics and ask for their consultancy. As they are a leading software development company now, they can provide you with the right amount of traffic with a detailed marketing plan.
Hope this blog was helpful in case you have more inquiries, comment below. I always read my comment, if you have any addition for this blog please comment.