About Google – The World’s Most Powerful Search Engine

Google does not require any introduction, as we all know Google is world’s most powerful search engine. You cannot only search webpages with your desirable information, but also images, maps, videos etc. the list is long.

Introduction to Google, What is Google ?

Google is the world’s most powerful search engine. The world “Google” is now frequently made use of as a verb which means “Search”. So Google is a synonym for Search. We can say that a person is googling the internet means searching the internet using Google Search Engine. To systematize the world’s information and make it universally accessible and useful is the main aim of Google.

Googleplex, the Google headquarters is situated in Mountain View, California, USA Google earns revenue from advertising related to its Internet search, e-mail, online mapping, office productivity, social networking, and video sharing services.

Recognized as the world’s powerful search engine, far and wide, Google – is a user-friendly free service that returns significant results in a twinkling of an eye.

The word “Google” has been derived from a misspelling of “googol,” referring to the number represented by One (1) followed by 100 zeros.

History of Google:

Google Inc., now an American Public Corporation, was started by Larry Page, a Ph.D. student at Stanford University as a Research Project in January 1996.

As an initial step to fulfilling that mission, Google’s founders Larry Page and Sergey Brin created a new outlook to online search that was born in Stanford University but speedily spread to information seekers around the globe.

By the end of 1998, Google had an index of about 60 million pages.

Google began selling advertisements related with search keywords in 2000.

In August 2003, Google signed a $900 million offer with News Corp.’s Fox Interactive Media unit to provide search and advertising.

Google announced a long-term research partnership with NASA in September 2005,

In October 2006, Google created a partnership with Sun Microsystems to share and share out each other’s technologies.

Google allowed the Pope to have his own channel on YouTube and announced a partnership with the Pontifical Council for Social Communications, in January 2009

Favicon / Logo of Google:

A favicon or logo is a tiny image used to echo the uniqueness of a website. Google’s favicon is hosted at google.com/favicon.ico . Google’s favicon is a 16×16 pixels image, lower-case purple “g” in a rounded corner rectangle.

Features and Utility Services of Google:

Google has many unique features to find exactly what a web surfer is looking for, besides providing easy admittance to billions of web pages; The most well-liked Google features are :

Everyday Essentials – Weather, Stock Quotes, Time, Sports Scores

Reference Tools – Calculator, Book Search, Unit Conversion

Choosing Keywords – Synonym Search, Dictionary Definitions, Spell Checker

Local Search – Movie Showtimes, Real Estate and Housing

Trip Planning – Airline Travel Info, Currency Conversion, Maps

Query Refinements – Plus (+) Operator

Search by Number – Package Tracking, Patent Numbers, Area Code

Now termed as “PageRank” Google ranking algorithm was copyrighted in Sept 2001. This is a very cool feature and helps the users to know a website’s ranking. Google’s key tool is Web Search aiming at helping users’ access information. Google also puts forward many other utility services as well.

Froogle – price comparison shopping

Image Search – search for images on the Web

Google Groups – online discussion forums

Google Answers – answers to questions based on a bidding system

Google Maps – maps and directions

Google Toolbar – a downloadable search tool

Blogger – a free blogging service

Gmail – Web-based e-mail with several gigabytes of storage

AdWords – Advertising services for advertisers

AdSense – Advertising services for Web publishers

This wide diversity of features and utilities make Google the best web search engine and a premier online search tool.

Happy Googling !!!

Improve Search Engine Rankings in Google

This is about improving your existing search engine rankings at Google.

First off, you have to get the keywords for which you already have rankings on Google Search Engine Result (SERPs) pages. An easy way to do that would be to access your Google Search Analytics, see image below:

Google Search Analytics Report
Your Rankings in Google Search Analytics

Next step would be to use these keywords in the relevant pages and then link to these pages using below mention methods:

  1. Facebook
  2. Twitter
  3. Social bookmarking Sites
  4. Your own Blogs

Make sure not to spam the world. DO NOT USE any kinds of spammy bots.

SEO Guru-mantras for Better Search Rankings
Every website owner is traffic-hungry. Frankly, driving quality traffic to your website is not that complicated at all IF you follow the rules and guidelines laid by Google and experts. The best Guru-mantra IMO is to use correct anchor tags, inline with your niche and current rankings.

Importance of Keyphrase Research:
The moment we are clear about what keywords and phrases we need to focus on, implementing everything else is a lot easier. To start off, try to identify “target keyphrases” on the basis of the subject, content and audience for your website. Without defining these, great search engine rankings are impossible.

Focus not on the key-phrases which have more search volumes, but on those keyphrases which your content is about.

This will bring in quality traffic and thus, more revenues.

Header Content:
Webmasters have been playing with Meta-descriptions and Titles over the years, but over time, search engine algorithms have become very intuitive and now use complicated algorithm mechanisms which are hard to fool. Therefore, you would need to be careful about what to put and how much… For instance, “Title is important, but more important is the content in the page“.

Don’t forget that your page title should make sense, keywords-only will never drive humans to your pages. And yes, for all your pages, each title should be different and unique containing key-phrases relating to that page’s content. Most search engines will display just the first 60-70 characters of the title, so one must keep the most important key-phrases in the starting.

Search robots don’t include meta-content in their algorithms any more. But descriptions will be shown in search results so they need to be specific, to the point and relevant. As your SEO Guru, I will rule that you keep meta-description to around 150 characters and write it specifically for a particular page. In the absence of meta-descriptions, search engines will pick some portion of the text from that page and it might not make any sense.

Unique Content:
Google changed it all in late nineties and other search engines had to follow suit. Today, if you have better content, you WILL win! If you have unique, quality, original content on your site, people will definitely land up at your page and spend time on your website. Just make sure there are enough back-links to your site. Incorporating programs like Adsense gelled with link-based revenue-programs like Info-links, will show great results.

With all that said, keep in mind that merely good content won’t be enough, add good pics and videos where ever possible. Repeat: On top of all this, you would require quality back-links too.

Be honest and provide your visitors with quality content. Within no time, you will see your site rank up in the search engine results. Not only this, your pages will start attracting many quality incoming links from other sites which will give a boost to your traffic and revenues….

PS: Keep in mind that Google may take several weeks before your efforts begin to show up.