SEO Glossary

Above The Fold – The content on a web page that visitors do not have to scroll down to see. Despite what some people would try to make you believe, it is still very important to have CTA‘s and more Above the Fold. For a detailed discussion, see this post: Why you [still] have to design above the fold.

AD – Advertisement. I think you know what that is. If not, you should probably be reading a different blog.

AOV – Average order value.

Adwords – A pay per performance service provided by Google in which you bid on keywords, craft text and or image based AD‘s and drive users who are looking for those keywords to your site.

Brick and Mortar – A physical store location as opposed to a web site. EXAMPLE: Walking in to a Wal-Mart is visiting a “brick-and-mortar”, but typing “” into your browser is visiting their web site.

Conversion – When a person completes a desired action. For example if your primary goal for a page or campaign is to get people to sign up for a newsletter, then everyone who completes the sign up form is a Conversion. It is the basis of measuring the success of your efforts in most cases.

Conversion Page – A page carefully designed to make users complete a desired action, or Conversion. Quick example: If your conversion goal is to get people to download a free trial, then the conversion page would probably have a big button with a CTA that says “Download your free trial”. It would probably be Above The Fold and have a good description of what they can expect to happen when they click the button. It would likely also have trust signals among other things as well.

Conversion Rate – Could also be called “Conversion percentage”. Out of how many people that actually landed on your conversion page, the number that completed the desired action or Converted.

CPA – Cost Per Acquisition.

CPG – Consumer Packaged Goods.

CPM – Cost Per Thousand – “M” being the roman numeral for thousand.

CRO – Conversion Rate Optimization.

CTA – Call To Action. Common examples are big orange buttons that say “Click Here” or “Sign Up For The Newsletter!”.

CTR – Click through rate. This refers to how many people actually click on an AD or CTA (or something else they can click on that matters) versus impressions. Example: 100 people saw the page, only 1 clicked the BUY button. That’s a 1 percent CTR. Or 100 people saw the Adwords AD but only 10 clicked it. That’s a 10 percent CTR.

Impressions – How many times a user sees your page or AD.

Keywords – Words that are specifically about your website or web page. In a meta tag they are limited to a list of words. In a PPC campaign they usually would be in short groups arranged as you imagine a searcher would type them. For more info, see this post: Think Like Your Customers

KPI – Key Performance Indicator. Something you look at and measure to see if you are achieving success.

Meta Tag – The structure of an HTML page is beyond the scope of this reference, so if you are confused about anything here just go to W3Schools and learn about it. Here is what a meta tag might look like if your page was about selling red shirts: <meta name=”keywords” content=”buy red shirts, red shirt dealer, buy red shirts online, discount red shirts” /> . For more details see this post: Should I use the Keyword meta Tag?

PPC – Pay Per Click. You give someone money when a visitor clicks on one of your advertisements on a PPC provider’s network. Facebook and Google are two big ones.

ROI – Return on Investment. Example: If you spent (or INVESTED) $100 and you only made $30, that’s a BAD ROI. If you invested $1 and made $10, that’s a GOOD ROI. If you spent $1 and made $100 call me, I have a job for you.

SEM – Search Engine Marketing. Different from SEO

SERP – Search Engine Result Page. You know when you go to Google, type in a word and hit enter, it’s that list of blue links, short descriptions, and green URL’s – like this search: East Texas Web Design.

SEO – Search Engine Optimization. For a better definition, check this out: SEO Beginners Guide

SMB – Small to Medium sized Business.

Trust Signals – Things you can add to a page to help people to trust you. Examples include testimonials, guarantees, real address and phone number, active social media accounts, SSL Certificate (if taking Credit Card info), and anything else that will help potential conversions feel safe giving you their info.

USP – Unique Selling Proposition OR Unique Selling Position OR Unique Selling Point (depending on who you ask). The important thing is not what the “P” stands for, but the concept. It means “What sets you apart from your competition”, basically answer the question “Why should a potential customer buy from YOU and not your competitor?” What makes your service or product different? That’s what USP is all about.

UX – Stands for “User Experience”. I know, the second word doesn’t start with an “X”. Such is life.

VTC – View Through Conversion. This is one you won’t see very often. It has to do with a person who see’s an ad, and then directly converts, but never actually clicked the ad.

Reliable and Skilled SEO / SMO Experts for $5 per hr

100% Manual Procedures
100% Money Back Guarantee

Campaign Code: Social_Burst

Action: Target Social Bookmarking Sites Manually

I would like to keep this offer simple and clean and at the same time promise impressive results.

Social Media Optimization – Overnight Traffic Burst

Click on the above image for larger view.


  • Is this Bot Traffic – NO
  • Are these humans paid 1-5 cents for each site visit – NO
  • Since it’s coming overnight, any Google penalties? – NO
  • Is this traffic coming from Social Channels Only? Yes – 100% Only Social
    (remainder traffic is separate, people often copy links, that is bonus)
  • How many hrs of SEO SMO labour did this take? About 4 – 8 hrs.

The above surge in traffic is a result of Manual Social bookmarking done along with Manual Social Networking efforts. Since we rely only and only on 100% manual SEO and SMO jobs, we can guarantee no penalty from Google. This is one of the safest and fastest possible methods to guarantee overnight targeted traffic to your site.

It’s noteworthy that rock-bottom of traffic shall improve after Social_Burst. While social bookmarking is done, you will see immense improvement in social traffic.

How was Social Bookmarking done in this case?
Our SMO agents would pick only and only top of the line social bookmarking sites, almost all are PR7 – PR10 high authority sites. No low quality backlinks but, only highest possible PR. Please find below a list of well known household social sites that we cover during our campaigns:

  1. Google BM
  2. Twitter
  3. Google+
  4. Facebook
  5. Linkedin
  6. Reddit
  7. StumbleUpon
  8. Buffer
  9. Delicious
  10. AOL
  11. Bitly
  12. Blogger
  13. Diigo
  14. Flipboard
  17. MS One Note
  18. OK
  19. Plurk
  20. GetPocket
  21. Slashdot
  22. Soup
  23. Tinyurl
  24. VK
  25. Wanelo
  26. WordPress
  27. Xing
  28. Buddymarks
  29. Fark
  30. Known
  31. Youmob
  32. Sitejot

How was Social Networking done? Why is it even needed? Isn’t Social bookmarking enough?
Well, on the basis of years of research, I conclude that merely leaving even 100 or more social bookmarks on the highest PR social sites would not do you any favor. You have to target audience on Social sites, gel with them, socialize with them and we specialize in this strategy..

Higher Rock Bottom after 6 hr campaign
As visible in the chart above, you can see that traffic surged from social sites while our agents were socializing and bookmarking, however, the traffic drops after the campaign is stopped. Now, that doesn’t look good, does it? IF you seek consistent traffic from social sites on everyday basis, you would have to have our agents spend few hrs daily. On the other hand, despite the fall in traffic after the campaign, there is higher rock-bottom. The overall new / old visitor stats would also depend on the quality of the content and product/services you are selling. In other words, each time a campaign is completed, you can always expect a higher bottom in traffic charts.

If you have any queries, feel free to fire them using the form on right side of this page. You can also email me directly: admin @ (remove spaces)

Professional Search Engine Optimization (SEO) Consultancy

Professional SEO Consultation from

Reliable and Skilled SEO/SMO Agents for $5 per hr

100% Manual and 100% Money Back Guarantee.

Feel free to reach me directly at:  admin @
(remove spaces) OR use the form on right side of this page..


Why hire SEO agents and Consultants from ?

Before we encourage you to take advantage of the SEO services we offer, we would like to justify Why ? The bottom-line answer lies in our experience of over two decades in online IT and related businesses. We know the drill, we know the ins and outs of this business. To be precise its about how popular your URL is ? how unique your website content is ? how neatly your website is optimized for search engines ? and we know the rules, period.

So, How does it work ?

Now this is a key question and we are here to answer. Its about taking onus, its about taking a responsibility to sincerely promote a website by burning oil in the lamp until wee hrs. For us, its about deploying the SEO techniques our team has been developing ever since 1999. For us, its about taking your hand in hand and walking you through each stage while we analyse your website, while we analyse your competitor’s websites, while we review and optimize your website for search engines. Finally, the aim is to take your site to the top ranks.

Various Stages involved in SEO Consultation:

WebSite Analysis & Review:

We shall analyse your website, products and services you sell. This shall be followed by an online conference. We shall review what your needs are, and then set goals. For example you maybe having enough visitors but not enough buyers, we shall keep this in mind while we decide an SEO plan that will fit your needs. A brief assessment of search engine rankings shall also be recorded at this stage.

PageRank and Search Engine Ranking Analysis:

At this stage we shall analyse and minutely review the Google pagerank and search engine rankings of your website. A strategy shall be devised in order to achieve top ranking in major search engines. All current rankings shall be recorded so that they can be compared when new improved search engine rankings are achieved

Link Popularity Check, Analysis and Review:

we shall run tests in order to evaluate current popularity of your website. Link Popularity is very crucial for climbing Search Engine rankings. BUT merely having tons of links pointing to your website won’t help unless they come from authoritative sites. I would suggest having 10 links from good PR sites instead of 100 from directories that do not count at all in search engines. Nevertheless inward links are never bad but good quality should be the main criteria.

Fixing Identity holes like bad Keywords, poor Title and lack of Headers:

After pagerank analysis, after we have identified your needs and after the goals have been set, we shall focus hard on the downsides in your website in order to fix and optimize keywords, titles and headings of each page.Keywords are what tell the search engines when your webpage should be displayed in search results when a person searches on a particular pattern of words / phrases

Content Rebuilding:

After optimizing keywords, title and headings of each webpage and after making sure everything is in place, we shall then focus on rebuilding the content. Although a one page website can have a good pagerank and even get listed in top 10 rankings on certain keywords IF IT HAS A UNIQUE and SUBSTANTIAL CONTENT, yet we encourage that the site should have huge amounts of unique content. While we re-build your website, we shall make sure it is fully optimized for search engine robots and crawlers.

Link Building Campaign:

After making sure that once a visitor lands on your website, he/she shall want to remain there for a good while, we shall initiate link building campaign. As said earlier, one way natural links pointing to your website can make the whole difference, if they come from good authoritative sites.

Last and Most IMP: Social Juice to your Site:

Social linking and traffic towards your website. We shall pick top 40 social sites in USA and make sure people there are doing nothing but talking about you. If you are a corporate, we could deploy an entire army pulling the crowds out of social sites towards your goals? How does a reliable and expert SEO-SMO agent for $5 per hr sound like?

Final Report:

Finally, after completing all the SEO-SMO tasks, we shall prepare a comprehensive report covering all the aspects of the project including, where the site stood when the project was started, where it is now in terms of progress in search engine rankings, traffic, leads and overall behavior of the website.

100% Manual and 100% Money Back Guarantee.

Feel free to reach me directly, my email is: admin @  (remove spaces)