Social media is integral to every business these days. You cannot run a successful business without using social media to interact with your audience or build a loyal customer base. Just being on social media is not going to help your business in any way. A brand needs to ensure that the social media engagement on your posts is high. If it decreases, you will have no lead conversion, and your sales will die down.
Engagement is the interaction your target audience has with the content you have on your page. So, if the content is intriguing and appealing, the engagement will be high, and your leads will improve. Unfortunately, you cannot have always had a high engagement rate. It can decrease or dip every day, and the reason for the same can be numerous.
If you too are experiencing a decrease in your social media engagement, here are few surefire ways that will help you improve them. Let’s check them out.
Engagement is crucial for the success of your brand as it leads to conversion and deeper connections. Therefore, you need to try these tips now to get higher engagement.
If your social media engagement rate is going down, the first thing that you need to do is audit the content. Check every media and all posts to find out which is working for you and which isn’t? For instance, every brand which has a business profile on Instagram has access to Instagram Insight. It enables them to check the engagement of every post, they can see how many people reacted to it, and not.
This information is valuable, and it lets you decide whether a certain post or type of content is working for your business or not.
Tip 1: Use quality visuals
Every social media platform, whether it is Instagram or Facebook or Pinterest or even, LinkedIn requires some form of visuals. You cannot expect to get high engagement only with the help of text content. Using images or short videos or GIFs can increase the intrigue people have and appeal to them more.
Therefore, never underestimate the importance of visuals. Another thing to keep in mind when using images for your social media platform is that use only quality images. You cannot use an image which is not edited or is uneven or doesn’t focus on the main subject. Make sure to correct any flaw that the image has using an online editing tool like Canva.
Tip 2: Optimize your bio
The about section is also known as the bio is probably the first thing that all customers will see at first. It is one thing that can help them decide whether they want to follow your account or not. It is because it tells them everything they need to know about your business and how relevant it is to them.
Thus, make sure you optimize it so that it attracts people and inform them at the same time. Keep it short, make it snappy or fun, and do not forget to use keywords in it so that people can find your account with ease.
Tip 3: Use video content to your advantage
Video content is more appealing than images currently. If a person comes across a video, they will pause and look at it to check what the video is all about. It provides you with higher engagement and better interaction levels. Seeing the popularity of video, every social media has options for the same. On Instagram, you can share live videos in your story or post a short one on your post, make reels or more. Even on Facebook, you can share videos, or you can create an account on a video streaming platform like Tik-Tok to garner high engagement.
When it comes to videos, try making them short, entertaining, and do add subtitles to it. When people can read and see both, they give more attention to your content, which ultimately is the aim.
Tip 4: Include CTAs in your captions
Captioning your visuals on social media is extremely important. It tells the audience more about the image, and it lets you add CTAs to it as well. CTAs or call-to-actions is a tool that encourages people to do what you expect the image to do.
For instance, ask people about their favorite musician while sharing a picture of your favourite brand. It helps in engaging consumers as well.