How SEO agency can help you Expand Your business?

If you are planning to start your business then it is one of the best ideas. As there are multiple SEO professionals and they will help you by providing the best SEO solutions for your business. With their services, they can improve your business website visibility in the top few search engine results. But along with this, they will help your business in getting the most out of the internet.

Let us tell you, what exactly are SEO services?

Well, if you are having a business website but do not have a number of visitors there is no point in having a website then. There are actually many ways through which you can drive new users to your homepage. But Search engine optimization is the best option that can help you out in getting your website noticed by potential customers.

So in order to go from being just a statistic among the variety of websites to standing out and actually being noticed in your industry? Well, the answer to this question is SEO search engine optimization is basically a science that analyzes the search engine algorithms along with the human visitor behavior just to get your website on the top ranking actually on the search engine like Google, Bing, Yahoo, and many more.

Once the SEO helps in attracting the traffic to your website it will definitely increase the possibilities of the new sale. It is true, that if your business starts offering its services to a larger audience through the process of search engines, your business will definitely lead to greater revenue along with the opportunity for growth and expansion.

How do SEO professionals work?

There is no doubt, that SEO professionals at Snap Visibility use different kinds of strategies in order to optimize your business website for search engines. By combining the elements of the off-page and on-page strategies the search engine will definitely take notice of this and will try to rank your website higher.

It is very important for you to know that achieving the top search engine rankings is definitely not an easy job so this is the reason why you should go and take the services of the experienced SEO professional in your business.

The SEO professionals will use their experience, knowledge, natural instincts, and common sense and will decide themselves about the accurate Search engine optimization strategy for your business and through this, they will not only help you out in getting high page rankings but will also try to maintain your position and keep you there.

SEO
SEO

Have you ever considered reaching out to an SEO professional, but aren’t sure about what they can bring to your business?

Well, If this is so, you might be wondering what kind of benefits they are going to get working with SEO company, as opposed to the handling of your website’s search engine optimization in-house.

Let us talk about some of the basic advantages of hiring SEO services to work with you on your website, and how hiring the SEO services can help in improving your rankings, which will help you out in increasing your leads and customers, and on the other hand, they will lower the overall marketing costs dramatically.

Here are some of the benefits of hiring an SEO company

Well Balanced SEO Cost / Benefit
  • Helps in building a network:
    There is no doubt, that social media is one of the most important aspects of search engine optimization. It is true that the professional SEO services will ensure high visibility of your pages on the various social media platforms as they will give you an opportunity to build the networks with the potential customers. Through this, you will be able to hire the people for your business or build partnerships with them.
  • Helps in creating brand awareness:
    By using the proper SEO technique the SEO professional will help you by giving you a high ranking for your business website and through this, they will create a brand image. There is no doubt that if you having a higher ranking of your website on Google, more will be the visibility of your brand.

    It is true, that most of the world’s population uses Google for the proper search results. And if your business website is not on the first page of Google when the people type the keyword that is most closely related to what you are offering, your website will not be adding any value to your business. And this is the reason why SEO professionals are required as they will help you do just that.
  • SEO company can get you the best results:
    All the small and big businesses do not want to leave the success, or potentially damage their websites. Even if they are doing great research, there are certain chances that they won’t achieve the same level of success as an SEO professional.

    SEO services who has an experience of many years will be able to judge your website, your business goals, along with your competitors and will help you out in creating a comprehensive plan in order to increase the visibility of your business.

    They have the capability to track your progress and will adjust their plans accordingly to make sure that you are on the right path for achieving the best results, no matter how much time does it take.

    If you want to grow your business, it is very important for you to understand the value of the SEO services. As they are the perfect ones who can help you in achieving your business goals.

5 Key Benefits of SEO marketing Singapore services

Getting search engine visibility is important to any business website. That is why business owners engage in SEO marketing Singapore techniques to get their website ranking in search engines. Many prefer to hire an in-house SEO consultant Singapore expert. However, they might not provide the best results. That is why hiring a local SEO services Singapore company is the better option.

Many businesses are indecisive when it comes to outsourcing their SEO marketing Singapore needs. However, they are missing out on the great benefits of having a local SEO services Singapore firm working for them. In this article, we will discuss the key benefits of acquiring SEO consultant Singapore services.

Key benefit #1 – Better SEO marketing Singapore experiences

Hiring a local SEO services Singapore company means that there will be a team of SEO experts working on your website. They have the up-to-date SEO knowledge that they can apply to the website. This is vital since search engines like Google often update their algorithms. Furthermore, they are also well-informed on many SEO strategies. They already know which SEO strategy will work best on the type of website you have. That is because they had already worked with many companies before you.

Furthermore, an experienced SEO consultant Singapore professional knows how to do effective keyword researching. They know which keywords to use that can get your website on the first page. Therefore, an SEO marketing firm has the experience and potential to get your website ranking.

Key benefit #2 – Better SEO in website

Since a local SEO services Singapore firm is experienced, they are capable of creating improvements on your website. There are two important aspects of SEO that need to be focused on to get ranked. Those are the on-page and off-page SEO.

The on-page SEO is where you have control of, such as page content. An excellent SEO consultant Singapore team can provide the quality content while incorporating the keywords. They can also make a strategic edit on the meta-titles and meta-description to improve the sites SEO. They can make the content structure efficient so readers will stay on the website. The longer the visitor stays on your site, the less bounce rate the website will have. As a result, search engines will regard the website as a high-quality one. Thu, the website ranking will boost.

On the other hand, off-page SEO refers to the website aspect you have less control of. However, with the help of a good SEO consultant team, they can also make upgrades on this. They can use tactics to improve the website’s social metrics. They can also get quality backlinks to your website through guest posting. As a result, the off-page SEO will improve the visibility of the website.

Key benefit #3 – Better SEO performance monitoring

One of the benefits of having an SEO marketing Singapore company working for your online website is the effective monitoring of your website’s SEO performance. It is simple to apply an SEO strategy. However, an SEO strategy is useless if it is not monitored.

Without constant monitoring, you won’t know if the SEO strategy is working well or not. In addition, monitoring SEO strategies is laborious. It can take too much time and resources to do this on your own. Furthermore, it will be difficult to analyze the data if you are not that familiar with SEO.

However, with the help of a local SEO services Singapore company, they can monitor all SEO strategies effectively. They can analyze the data for you. They can also give you weekly reports on the result of each SEO strategy applied. You will be informed on which strategy is working and which one will need improvements. As a result, the SEO tactic implemented will be maximized to get the full results.

Key benefit #4 – Better search engine ranking

The main purpose of acquiring SEO consultant Singapore services is to get the website ranking on search engines. There are SEO companies that use black hat SEO. This tactic can easily get a site ranking on search engines. However, this is actually a back-handed technique. Once search engines like Google discover the back-handed tactic, they will penalize your website. Thus, the website will never get a high ranking again.

What your website needs is a white hat SEO tactic. A good SEO marketing Singapore company can help you achieve that. They give not only quality content but also quality backlinks. The results might not be in an instant like the black hat SEO. However, they can help the website remaining at the top ranking in the long run.

Always remember that getting on the first page of the search engine is not done instantly. It should also be maintained. Your competitors will also hire a local SEO services Singapore company to get their website ranking. You do not want them to get the top spot. Therefore, you still need SEO consultant Singapore services to keep your ranking up.

Key benefit #5 – Better use of time and other resources

One of the reasons why businesses do not immediately seek the help of an SEO marketing Singapore firm is because of the added expenses. However, a lot of time is consumed if the company hires their in-house SEO expert. Training them will take time before they can get a good grasp of SEO. After that, they will have to go on testing the strategies before they find the successful one. As a result, time and money were consumed with having any concrete result yet.

However, if you outsource for a local SEO services Singapore firm, all you need to do is pay them. Not only this is cost-effective, it can also save you and your employees a lot of time. As a result, you can focus on the other aspects of your business. You can focus on providing great customer service and improving work productivity operations.

Get these SEO benefits by hiring us

SEO marketing is not something that an online business should ignore. Hiring a good SEO consultant Singapore firm can get their website ranking on the first page for a long time. As a result, the website will get a lot of sales conversion. If you want these benefits to manifest on your website, we can help you. Inquire today at Wiz Marketing.

Website Design in 2020

Since the time immemorial

Ancient Art in a Cave



Humans have been passionate about art and design since the time immemorial. The ancient human beings began practicing art when they used to live in the caves. Countless pieces of art exists in the ancient caves as evidence that love for nature and art is deeply inculcated in our genes.

Fast forward to 2020, art has evolved in various dimensions. ChangingSEO takes it pride in producing lasting impressions on the minds of web visitors. At ChangingSEO we understand that 90% of the first impression can be captured positively by exhibiting soul touching website design.

The trust of a visitor can be obtained by exhibiting a clean and well designed website conceptualized around the needs of a customer.


Contemplating Website Designs for trust



Why Web Design matters? The 2020 Statistics.

  • First impression is the last impression. We understand this very well at ChangingSEO and go far an deep by designing a website which would gain trust at first sight.
  • 90% of the visitors would quit your site if website is designed poorly and user experience is bad, not only this, they would shop on your competitor’s website.
  • People spend about 3/4 of their surfing time on mobiles phones. Needless to say that a website must be mobile friendly.
  • 70% of the companies spend a large part of their budget on website design.
  • The speed on internet has been reaching new levels every year, yet slow loading websites cause losses in the tune of more than US $2 Billions every year.




Important elements of Web Design in 2020 as per ChangingSEO

  • Regardless of the canvas/screen, the colors are the soul of a design. Every color has its unique appeal which effects the mind in a different way (see image above).
  • The structure and features of a website must be designed around the needs of a customer. Merely designing a fancy and good looking website which doesn’t fulfill the needs of the customer won’t go long way but fail eventually.
  • White space plays a very important role in 2020. Leaving ample amount of white space forces the eyes to look for content, that said the content must be meaningful. Eventually when the eyes come to meet the content it feels like end of suspense and accomplishment.

What works on the designing front?

  1. The visitor on a site is intuitive, impatient and wants to be in control. Therefore, when a website is designed:
    • one must make sure that website is not sluggish and fast enough.
    • As visible in the image below, the features should be handy. No user would like to spend his precious time in searching required links and features. In other words the features and usability of a website should be exposed on the page and yet neat and tidy.
    • Programming features like AJAX should be used as much.
  2. How many times do you have to navigate to other pages in order to compose and send an email on GMail? Most of it happens on the same single page. We must learn how happening websites like GMail and Facebook are.
  3. Essential features like Google Translate, Social plugins should be available on every page.
  4. Study your competitors. If your products/services are over-priced, it is highly likely they won’t sell.
User Friendly layout of a website.

Summary:

To sum up, even a slight weakness in website design can lead to loss of potential clients. A neat and clean website with perfect user interface can give long lasting first impression. Additionally, a good design will naturally and automatically get you backlinks when people like and share your website.

About Google – The World’s Most Powerful Search Engine

Google does not require any introduction, as we all know Google is world’s most powerful search engine. You cannot only search webpages with your desirable information, but also images, maps, videos etc. the list is long.

Introduction to Google, What is Google ?

Google is the world’s most powerful search engine. The world “Google” is now frequently made use of as a verb which means “Search”. So Google is a synonym for Search. We can say that a person is googling the internet means searching the internet using Google Search Engine. To systematize the world’s information and make it universally accessible and useful is the main aim of Google.

Googleplex, the Google headquarters is situated in Mountain View, California, USA Google earns revenue from advertising related to its Internet search, e-mail, online mapping, office productivity, social networking, and video sharing services.

Recognized as the world’s powerful search engine, far and wide, Google – is a user-friendly free service that returns significant results in a twinkling of an eye.

The word “Google” has been derived from a misspelling of “googol,” referring to the number represented by One (1) followed by 100 zeros.

History of Google:

Google Inc., now an American Public Corporation, was started by Larry Page, a Ph.D. student at Stanford University as a Research Project in January 1996.

As an initial step to fulfilling that mission, Google’s founders Larry Page and Sergey Brin created a new outlook to online search that was born in Stanford University but speedily spread to information seekers around the globe.

By the end of 1998, Google had an index of about 60 million pages.

Google began selling advertisements related with search keywords in 2000.

In August 2003, Google signed a $900 million offer with News Corp.’s Fox Interactive Media unit to provide search and advertising.

Google announced a long-term research partnership with NASA in September 2005,

In October 2006, Google created a partnership with Sun Microsystems to share and share out each other’s technologies.

Google allowed the Pope to have his own channel on YouTube and announced a partnership with the Pontifical Council for Social Communications, in January 2009

Favicon / Logo of Google:

A favicon or logo is a tiny image used to echo the uniqueness of a website. Google’s favicon is hosted at google.com/favicon.ico . Google’s favicon is a 16×16 pixels image, lower-case purple “g” in a rounded corner rectangle.

Features and Utility Services of Google:

Google has many unique features to find exactly what a web surfer is looking for, besides providing easy admittance to billions of web pages; The most well-liked Google features are :

Everyday Essentials – Weather, Stock Quotes, Time, Sports Scores

Reference Tools – Calculator, Book Search, Unit Conversion

Choosing Keywords – Synonym Search, Dictionary Definitions, Spell Checker

Local Search – Movie Showtimes, Real Estate and Housing

Trip Planning – Airline Travel Info, Currency Conversion, Maps

Query Refinements – Plus (+) Operator

Search by Number – Package Tracking, Patent Numbers, Area Code

Now termed as “PageRank” Google ranking algorithm was copyrighted in Sept 2001. This is a very cool feature and helps the users to know a website’s ranking. Google’s key tool is Web Search aiming at helping users’ access information. Google also puts forward many other utility services as well.

Froogle – price comparison shopping

Image Search – search for images on the Web

Google Groups – online discussion forums

Google Answers – answers to questions based on a bidding system

Google Maps – maps and directions

Google Toolbar – a downloadable search tool

Blogger – a free blogging service

Gmail – Web-based e-mail with several gigabytes of storage

AdWords – Advertising services for advertisers

AdSense – Advertising services for Web publishers

This wide diversity of features and utilities make Google the best web search engine and a premier online search tool.

Happy Googling !!!

Email Marketing for SEO and Digital Advertising

When email marketing is used correctly, this practice can benefit SEO work of the enterprise. You may have sent corporate emails without even realizing that the messages helped improve their popularity, among other advantages.
The e-mail marketing can contribute to the SEO of a business by simply including links in emails, which can significantly increase page traffic.

Another way to get good SEO results through email marketing is by placing “sign up as subscriber” plugin on the website. This action also helps indexing of pages by search engines.

It is also important to use SEO techniques as a methodology to increase the subscriber/contact list, Therefore, it is recommended to invest in the area of opt-in portal, by placing an exclusive page for the registration for people who might be interested in receiving personalized newsletters.
Email marketing for advertising
E-mail marketing is one of the digital marketing techniques used to make more effective promotional campaigns for a company / a brand or products and services.

This type of email marketing campaigns can be sensitive given the nature of how emails are treated by end uses, so it requires proper and careful planning. Some tips to succeed in email marketing without bringing any kind of heat by flamers shall be discussed below.

The title of e-mail should be sent as a suggestive title that draws attention of the readers and convincing enough so that they open the e-mail.
Titles should be short and flashy, reader should feel the need to read the email.

Here are few suggestions
Avoid words like “free” or “You are the winner,” phrases like these would make email providers like Gmail mark it as spam, even before it reaches inbox or any other folder.

The message content is also very crucial in email marketing campaigns. Avoid using too many images and achieve the right balance between images and texts. The information inside e-mail should be clear and concise. I suggest incorporating the ‘automatic call to action’ buttons for those who are interested in learning more about the product or service.
The email marketing can be a very effective too to win customers if done with proper planning.

It would be a great idea to do correct segmentation of the customer database, on the basis of age, sex, geographic location in relation with type of product or service you want to promote in your e-mail marketing campaigns. Remember that not all customers would be interested in your stuff, so if you want your campaign to be effective you should do this prior segmentation and sending e-mail only to those who may be interested in your product or service.
Our SEO Company IT-INDIA.com can be of great help in managing your email marketing campaigns. Reach us through contact us page.

The email marketing campaigns to attract new customers is one of the techniques used in online marketing for its high efficiency and low investment required to accomplish it properly.

Email marketing involves sending an email to notify recipients about the unique information of products / services of the company.

One of the most important factors is to obtain potential customer data. For this, you can create, a registration form within your web site. Another technique may be the creation of various social pages to help promote your products or services and attract visitors where they can leave their details so you can send updates about your site. This way you can create database of your customers or potential clients, which can be targeted to send your email marketing campaigns to the right audience,. It is recommended not to send more than one email per week, more than that can irritate subscribers.

One a related note, once the recipient has left you question to receive more info on your products or services you are advised not to wait too long to send the reply, because if you spend too much time the subscriber may lose interest or perhaps buy the stuff from your competitor.
How to Make Email Marketing Campaigns Effective?
How can we use simple email tools to generate revenues and sales for our website? Depending on the size of the list it is necessary to get a professional autoresponder, this is one of the tools that can bring potential buyers on the table. The most famous email tools is AWeber, you can send emails to thousands of contacts, it’s a great platform for anyone who wants to work with email marketing.