These ads are text ads that are displayed by the user’s query above or beside search results. The size of the budget can be decided on the basis of bids from competitors on similar niche. You incur cost only when a user clicks on your ad otherwise not. In other words, this Cost per Click (CPC) based advertising.
You can also display graphical (animated) ads also known as display ads on partner sites in the Google Display Network (GDN). Ads may also appear on Youtube. You can set budget and your ad campaign shall be turned off as soon as your budget reaches it’s top.
Why advertise with Google?
Advertising with Google is one of the excellent methods in online promotion of a website. As we all know that Google is the most powerful Search Engine with Lion’s share in the market. You can find potential customers through Google Adwords.
Unlike traditional Search Engine Optimization (SEO for Search Engine Optimization) which can take weeks for your site to appear in Google results and take as many as months to reach top 10 results, you can jump to page one overnight with Google adwords.
However, SEO should not be ignored. I would suggest professional on-page optimization so that the bounce rate of your visitors can be minimized.
Benefits of search advertising with Google Adwords
- Find potential customers on the basis of Google Keyword Planner
- Geographical segmentation possible
- Fast implementation
- Budget can be maneuvered
- Full control on costing
- Cancel anytime
How will advertisments (ads) appear on Google?
If you have been focussing on SEO, you will a shift from organic search results to side bar of Google SERPs. The ads will appear above and on right side of the organic search results when the user searches for your selected keywords. Your ad will compete with other advertisers who use the same keyword for themselves. Adwords quality score shall decide how your ad shall be positioned. The adwords quality score is calculated on the basis of your ad text, the content of the landing page and your defined max CPC (cost per click).
Another option is to display graphical banners ads on Google Display Network. This type of advertising is called Google display ads.
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You can outsource Google Adwords campaigns to our specialist. To know more, feel free to reach us through contact us page.