The most frustrating thing as a new blogger must be writing quality content, week in, week out then checking Google Analytics and realising that no one is seeing your content.
In this post I will share the solution – How To Get Free Backlinks For Your Website. What are backlinks? Backlinks are links to your website from external sites that act as proof to Google that your site has authority and is recognized by experts in your field.
Why are your posts not ranking?
First of all, let’s look at why your posts are not ranking. When you start learning how to create blog posts, you are taught about the importance of doing keyword research. This is indeed critically important, but no matter how good your keywords are, a new website has no authority.
Simply put, Google does not trust your content. We know that it takes months to months to rank in any case, but you can significantly improve your site’s trustworthiness in the eyes of Google by deliberately taking steps to increase your domain authority (also known as DA).
What exactly is Domain Authority?
Domain authority is a score between 0 – 100 that tells Google how much they can trust your site. With a new website you start off at 0 and build from there (it can go up as well as down).
The process was created by SEO software company Moz, and it has become the benchmark not only for Google, but for website owners so they can identify where they are in terms of authority and can also compare with competitors.
Image from Sitechecker
How do you improve your Domain Authority?
This is where backlinks come in. If a high authority website shares your link, it will push your website up the order. The more quality links you have back to your site, the better your domain authority will become over time. (As with everything SEO related, there are no quick fixes.)
However, there is more to it than that. Would you believe that Moz has 40 metrics it takes into consideration when calculating DA? Other important actions you can take are:
- Create great quality content. The longer a visitor spends on your site, the more Google believes that they have found what they were looking for. This has been proven in research by Backlinko.
- Encourage engagement. Always end a post with a question which will encourage your readers to leave comments. This is a great sign for Google
- Use links to high DA sites in your posts – this shows Google that you are sharing expert opinions which is of high value to your visitors
- Link to other posts within your own site. This is hard at first when you don’t have many posts, however, aim to have links to as many of your own posts as possible. This shows Google that you rate your own content and also has the potential to keep people on your site for much longer
- Write guest posts. When you write for a high DA website, you will normally get a link back to your website. The more you can do, the better for your own domain authority
Image courtesy of Backlinko
How do you get other websites to share your links?
So lots of the above actions you can take care of yourself without reaching out to anyone which is great. However, you will want to get your links onto high DA sites and there are several ways to go about it.
Start off by Googling a keyword that you typically like to write about and find the top 10 entries that come up on the search. When you have done this, you can put them into a keyword research tool (I like Ubersuggest) and find out what websites are linking back to them.
Then look at the actual posts that have appeared in the top 10 and find some that are not that great. Perhaps they are a bit on the short side, lack images or infographics and could be more thorough.
Then, create a post that is better than these, is much more in depth and gives much more value. This is a strategy developed by Brian Dean, the founder of Backlinko. He calls it the ‘skyscraper’ technique and will do wonders for content creation in anyway, but the purpose here is to then contact the websites that have linked out to the inferior content and offer them the opportunity to link out to your piece.
Some will do it, others will not, but building relationships with other bloggers is a really great idea in any case.
Write guest posts
This is where you write a post for a website with a higher DA than yours. The ideal situation is to write for a really high DA site, however, when starting out don’t be too fussy as you can gain good experience working your way up to that. As long as the site has a higher DA than yours and puts out good quality content in your niche, it’s worth doing.
Some websites charge for the opportunity and I’m sure some of them are worth it for the value to your website in the long run, however, when starting out, look for free opportunities.
There are Facebook Groups where you can find guest posting opportunities or another great place to find opportunities is Advanced Web Ranking’s 150+ Sites To Guest Post In 2020.
When submitting guest posts, make sure that you have followed their guidelines. With some, you will be able to submit an outline and they will let you know if it has been accepted but there are others who prefer you to submit an entire completed post.
In the case of the latter, make sure they give you an answer ‘yes’ or ‘no’. Don’t worry if it’s a ‘no’ – then you can find another relevant website to offer it to (or use it on your own blog). Also (when submitting an outline) include links to some of your existing posts in your pitch so they can see your style.
One more thing, always use Google Docs to submit posts – I find the Outline Tool a real bonus.
Quote top bloggers in your posts
It does no harm at all to find a really great post from a high DA site, link to it within a relevant post of yours and then let the website owner (or Editor, depending on the size of the website) know that you have linked to them.
Again, this is a good way to make connections and it’s just possible they may share your post in their social feeds. Neil Patel has some great resources to help you do this as painlessly as possible!
Top tip – do not ask for anything in return. Just compliment them on their post (or general content) and thank them for being an inspiration.
Top Blogger Round-up
This is a great strategy. You simply approach a number of top bloggers in your niche and ask them for their top tips to include in a blog post. For example, if your niche is photography, you can ask ‘What one thing massively improved the quality of your photographs’.
The idea is that you will feature, say, 10 top bloggers in your niche who will give their tips. You write an engaging post with photos and links to the website of the bloggers and they are very likely to share it on their social feeds. This is a super example by young blogger Enrique Ambriocio.
Building backlinks is a long process but doing the keyword research and writing quality content will only get you so far.
Traffic is critical to any website, so take the time to build backlinks and forge relationships with other bloggers. You will learn so much along the way, add to your skillset and increase your DA and traffic. Good luck!
Have you had success with backlinks and / or guest posting? I would love to hear about it in the comments if so.
Created by Jean Kilpatrick