What is Google Advertising / Google Adwords? Why Advertise with Google?

These ads are text ads that are displayed by the user’s query above or beside search results. The size of the budget can be decided on the basis of bids from competitors on similar niche. You incur cost only when a user clicks on your ad otherwise not. In other words, this Cost per Click (CPC) based advertising.

You can also display graphical (animated) ads also known as display ads on partner sites in the Google Display Network (GDN). Ads may also appear on Youtube. You can set budget and your ad campaign shall be turned off as soon as your budget reaches it’s top.

Why advertise with Google?
Advertising with Google is one of the excellent methods in online promotion of a website. As we all know that Google is the most powerful Search Engine with Lion’s share in the market. You can find potential customers through Google Adwords.

Unlike traditional Search Engine Optimization (SEO for Search Engine Optimization) which can take weeks for your site to appear in Google results and take as many as months to reach top 10 results, you can jump to page one overnight with Google adwords.

However, SEO should not be ignored. I would suggest professional on-page optimization so that the bounce rate of your visitors can be minimized.

Benefits of search advertising with Google Adwords

  • Find potential customers on the basis of Google Keyword Planner
  • Geographical segmentation possible
  • Fast implementation
  • Budget can be maneuvered
  • Full control on costing
  • Cancel anytime

How will advertisments (ads) appear on Google?
If you have been focussing on SEO, you will a shift from organic search results to side bar of Google SERPs. The ads will appear above and on right side of the organic search results when the user searches for your selected keywords. Your ad will compete with other advertisers who use the same keyword for themselves. Adwords quality score shall decide how your ad shall be positioned. The adwords quality score is calculated on the basis of your ad text, the content of the landing page and your defined max CPC (cost per click).

Another option is to display graphical banners ads on Google Display Network. This type of advertising is called Google display ads.


Outsource Google Adwords Campaign to IT-INDIA.com

You can outsource Google Adwords campaigns to our specialist. To know more, feel free to reach us through contact us page.


Ultimate Beginners Guide to an Expert Adwords Campaign

Grab $100 Adwords coupon credit for a whole month from internet.

Even if you have some experience with Adwords or have a handle on what you need to do, don’t dismiss this guide as something you can’t use!

It is a “beginner’s guide”, but it has some pretty powerful tips to help you avoid making rookie mistakes that most people who start out with Adwords make.

I’m going to assume only two things here;

You have a computer
You can read

If you meet these qualifications, let’s get started!

Step One: Go to Google.com/Adwords and click on “Start Now”. [Short Video: Introduction to Adwords]

If you are using other Google services just sign in with your existing account information. (Create account help: Official Google)

TIP: If you are totally lost you can call Google at 1-877-908-4181 Mon-Fri 9am-9pm.

Step Two: Go to the Adwords home page (Google.com/Adwords) and click “Create your first campaign.
Give it a name (Something meaningful like “Fall 2012 Red Tennis Shoes”)
Go ahead and accept the default details, you can change them later if you need to.

[Try hitting CNTRL+T on your keyboard to open a new tab, then you can follow along with this post in one tab, and create your account in the other]

Step Three: Set your budget.

Enter your Maximum cost per click. Remember, you only get charged if someone clicks on your ad. Set your DAILY budget. You are in complete control here. One idea is to set your daily budget at around $3.00 so you can spread out your $100 Adwords coupon credit for a whole month.

TIP: Less is more when you are first starting. Get some initial data from your efforts, refine your campaign, then when it’s really performing you can spend more – and make more! Some SMB‘s spend as much as $100 a day when it’s running smooth and making money.

Step Four: Create your first ad(s)

[Download from Google: Create Great Ads]

You have probably seen what the ads look like above and to the right of normal search results. Model your ad after the most compelling ads you have seen.

This is a whole science that some people base whole careers on, so I can’t cover it all here. But here are a couple tips…

Create interest, tell them what to expect, and use a Call to Action like “Sign up today” or “Order Now”.

Pro Tip 1: Don’t use ALL CAPS anywhere in your ad. They will just kick it back and make you re-do it. Also you can’t say “Click here”, they don’t like that either.

Pro Tip 2: This is a big one. Make sure the words of your Ad align well with the keywords you choose, and also the page you send them to when they click it. This is one way Google rates the quality of your ad. High quality ads get shown more often and cost less than low quality ads.

Pro Tip 3: Only focus on Desktop OR mobile. Don’t do ALL devices. The needs of a person walking around with a mobile phone are very different from a person sitting at their desk.

Why did I say “Ad(s)”? Never run just one ad. It’s too easy to set one ad up and go, but you will never know what you are missing. I recommend three ads per group at least. Rotate them randomly at first and then Google will tell you which ones get clicked on more.

Then you can refine them from there until you have the best possible ad. Just because you came up with an Ad your Mom thinks is good, does NOT mean it’s the ad that will make you the most money. Can you dig it?

That’s it for the first post. Some basic stuff along with some pro stuff. Remember, the trick is to DO IT. You can’t make any money just sitting around thinking about it. So get started with Adwords.

100% FREE MANUAL SEO Analysis with Google Webmaster Tools and Google Keyword Planner

The 100% FREE Pre-SEO report would contain images like below. Please click any of below images to enter Gallery mode.

Social Media and Search Engine Optimization (SEO) Services and Packages

For a complete list of Affordable SEO and Social Media Packages and services, click here for as low $49 per month.

Nothing gets better than 100% FREE MANUAL SEO Analysis for a website, can it? Well, I can bet on this. I am not talking about a form where you fill in your website address for a Free SEO analysis  and the scripts analyze backlinks and keywords for your site. I am talking about World’s best webmaster tools for website owners. There is nothing in this world that can beat Google’s tools for Search Engine Optimization. I can bet on this too.. you see, I’m in high stakes mood today and there is no way you can deny Google is best when it comes to claiming organic traffic. The journey of SEO analysis of a website starts with Google and it ends with Google, period.

Visitor: Why and how is it 100% Free? It’s manual analysis, right?

IT-INDIA is here to build brand and reputation. This is a 17 year old (opened in 1999) web-biz firm. It was founded in mid 1990s and we love to do voluntary tasks. Why Free? By providing Free services like above we can build trustworthy relationship with site owners out there. This is about building happy relationships with netizens out there in 195+ nations. This free SEO analysis shall be 100% Free and manual. All keyword research shall be based on Google keyword planner and Google Webmaster Tools . The reports shall be researched and made manually.


Google Trends for SEO Analysis
Google Trends with Keyword Planner Tool

IT-INDIA:  Why would you want us to do SEO Research on a site using Google Webmaster Central and Google Keyword Planner?

As we all know more than 80% of traffic from Google gets routed to websites on the basis of below factors:

  1. How popular your website on internet is?
  2. How rich the content on your website is?
    In other words, this is about two factors given below:
  3. On-Page Optimization
  4. Off-Page Optimization

This is about improving your Search Engine rankings, this is about being found on internet through Google. Let’s look at it this way, there are countless people looking for products and services that you offer, so how would you like to get found? It’s nothing but about Google.

For Free SEO Analysis of your website, send us a request through “Contact Us” Page, click here to reach us.

First off, I would research your site content as a visitor and would like to know what you are selling. If you are not selling anything at all, I would just figure out the keywords that are the desired subject of your website. There after I shall give you report on below attributes:

  1. Tag optimization i.e. how well HTML (Hyper Text Markup Language) is set on your website, any improvements if it requires. This is about HTML optimization.
  2. Mobile compatibility other than responsiveness on different devices.
  3. Search Analytics
    • How are you currently being found  on Google, your current keyword rankings.
  4. Backlink Reports
    • Who links the most?
    • Your most linked content.
    • How your data is linked?
  5. Geo-Targeting: This is about targeting a certain nation. It can be well defined through Tags and through Google Webmaster Tools. If your domain extension is .US, you should not target audience in China.
  6. Count of pages indexed along with charts.
  7. How Google looks at your content, the significant keywords.
  8. Crawl Errors: See if Google is having any issues while crawling your site. If there are any hosting issues or web-spam attacks taking place, you may get cues from here.
  9. Robots: There is a file named robots.txt, you can advise which pages Google should not index.
  10. Sitemap: A sitemap is a list of pages on your website well defined and categorized on the basis of structure of your website. Web 3.0 standards are used to define the layout and syntax of the contents of this file. We can make and submit this file for you for Free 🙂
  11. If your site gets hacked or is hosting any kind of malware, Google would normally email you and such notifications can be found in Google Webmaster Tools.


Google Adwords Keyword Planner Tool

Google Adwords
Research Google Adwords

We can research and find out:

  1. Keyword / Content that you are using.
  2. Keywords and Content that Google thinks you are using.
  3. Keywords and Content that your competitors are ranking on.
  4. Keywords and Content that you should be using.


Solution Report:

  1. What you have been doing, yes, we can tell you what you have been doing by far 🙂
  2. Suggest you a solution i.e. what you should be doing to improve Organic traffic to your site.


In order to request Free SEO Analysis of your website, send us a request through “Contact Us” Page, click here to reach us.


Social Media and Search Engine Optimization (SEO) Services and Packages

For a complete list of Affordable SEO and Social Media Packages and services, click here for as low $49 per month.

Improve Search Engine Rankings in Google

This is about improving your existing search engine rankings at Google.

First off, you have to get the keywords for which you already have rankings on Google Search Engine Result (SERPs) pages. An easy way to do that would be to access your Google Search Analytics, see image below:

Google Search Analytics Report
Your Rankings in Google Search Analytics

Next step would be to use these keywords in the relevant pages and then link to these pages using below mention methods:

  1. Facebook
  2. Twitter
  3. Social bookmarking Sites
  4. Your own Blogs

Make sure not to spam the world. DO NOT USE any kinds of spammy bots.

SEO Guru-mantras for Better Search Rankings
Every website owner is traffic-hungry. Frankly, driving quality traffic to your website is not that complicated at all IF you follow the rules and guidelines laid by Google and experts. The best Guru-mantra IMO is to use correct anchor tags, inline with your niche and current rankings.

Importance of Keyphrase Research:
The moment we are clear about what keywords and phrases we need to focus on, implementing everything else is a lot easier. To start off, try to identify “target keyphrases” on the basis of the subject, content and audience for your website. Without defining these, great search engine rankings are impossible.

Focus not on the key-phrases which have more search volumes, but on those keyphrases which your content is about.

This will bring in quality traffic and thus, more revenues.

Header Content:
Webmasters have been playing with Meta-descriptions and Titles over the years, but over time, search engine algorithms have become very intuitive and now use complicated algorithm mechanisms which are hard to fool. Therefore, you would need to be careful about what to put and how much… For instance, “Title is important, but more important is the content in the page“.

Don’t forget that your page title should make sense, keywords-only will never drive humans to your pages. And yes, for all your pages, each title should be different and unique containing key-phrases relating to that page’s content. Most search engines will display just the first 60-70 characters of the title, so one must keep the most important key-phrases in the starting.

Search robots don’t include meta-content in their algorithms any more. But descriptions will be shown in search results so they need to be specific, to the point and relevant. As your SEO Guru, I will rule that you keep meta-description to around 150 characters and write it specifically for a particular page. In the absence of meta-descriptions, search engines will pick some portion of the text from that page and it might not make any sense.

Unique Content:
Google changed it all in late nineties and other search engines had to follow suit. Today, if you have better content, you WILL win! If you have unique, quality, original content on your site, people will definitely land up at your page and spend time on your website. Just make sure there are enough back-links to your site. Incorporating programs like Adsense gelled with link-based revenue-programs like Info-links, will show great results.

With all that said, keep in mind that merely good content won’t be enough, add good pics and videos where ever possible. Repeat: On top of all this, you would require quality back-links too.

Be honest and provide your visitors with quality content. Within no time, you will see your site rank up in the search engine results. Not only this, your pages will start attracting many quality incoming links from other sites which will give a boost to your traffic and revenues….

PS: Keep in mind that Google may take several weeks before your efforts begin to show up.

Search Engine Optimization for Google


Social Media and Search Engine Optimization Services and Packages

For a complete list of Affordable SEO and Social Media Packages and services, click here for as low $49 per month.


In this article, we shall discuss Search Engine Optimization for Google and what could be a better way to do it than doing it with Google’s Free tools for webmasters?

Google Webmaster Tools:

Google Webmaster Tools
Google Webmaster Tools

Features of Google Webmaster Tools

  1. Search Appearance
    • Structured Data
    • Data Highlighter
    • HTML Improvements
    • Sitelinks
    • Accelerated Mobile Pages
  2. Search Traffic
    • Search Analytics
    • Links to your site
    • Internal Links
    • Manual Actions
    • International Targeting
    • Mobile Usability
  3. Google Index
    • Index Status
    • Content keywords
    • Blocked Resources
    • Remove URLs
  4. Crawl
    • Crawl Errors
    • Crawl Stats
    • Fetch as Google
    • robots.txt Tester
    • Sitemaps
    • URL parameters

I am sure that even a beginner can well imagine the benefits of above mentioned tools and resources for SEO of a website.

Google Keyword Planner

Googles Keyword Planner
Googles Keyword Planner

This tool can be used to figure out the details of your niche, it’s keywords, volumes and trends. After researching here, you can use the keywords in your articles and in anchor tags.



Why Google for Search Engine Optimization?
In this section we shall discuss all it takes to optimize a website for Google. As said earlier, no matter how substantial your products / services are , no matter how nice your website is, it will not have any significance unless you have visitors / buyers. Since, Google is a universal leader in search engine optimization, it become necessary for every webmaster to optimize a website strictly as per Google Guidelines in order to attract desired audience.

Google WebMaster Guidelines
This sub-heading of this part is a link to Google’s website, where one can learn how to design the content of a website, be sure not to carry any dead links, always offer a sitemap, avoid hidden text or hidden links, avoid stuffing a page with unnecessary keywords etc. Please click here to learn more on this topic directly from Google Website.

Why Optimize a website for Google ?
Google has the lion’s share of search engine market, which is about 61 percent, while Yahoo has 14 percent therefore not having a decent rank in Google means, you are missing a huge pie of visitors. Another reason why one should get his/her site Google optimized is that its like optimizing a website with a universal standards. Optimizing a website for Google means optimizing a website for almost every search engine.

How can Google penalize a Website ?
Google can completely remove your website from its index if you follow certain bad practices, such as installing badware on your website, creating and using duplicate content. One can crawl Google rankings by providing unique, meaningful and sensible content in every possible detail.

Google Panda
Google Panda is a change to Google‘s search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of “low-quality sites” or “thin sites”, and return higher-quality sites near the top of the search results. For more info on Google Panda click here.

Google Penguin
Google Penguin is a code-name for a Google algorithm update that was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using now declared black-hat SEO techniques. For more info on Google Penguin click here.

Social Media and Search Engine Optimization Services and Packages

For a complete list of Affordable SEO and Social Media Packages and services, click here for as low $49 per month.