The holiday season is around the corner, which means more shopping. Sales generally rise during Christmas, and you can make the most of this opportunity by implementing some new and unique sales strategy. Some online vendors increase prices of their goods to earn extra money because people are usually motivated to shop during the festive season despite sensing exorbitant prices.
However, you do not need to do it because it does not engage customers. Further, this strategy is not about to work this season because people are already running out of money. If you want to increase your online sales this Christmas, try to understand the shopping behaviour of your target audience.
During the festive season, you do not need to bust your gut to attract people because they love to shop during the festive season, but you will have to engage them so they buy as much as they can.
Sometimes, customers need only children toys, for instance, but they end up buying two more items other than that. This all depends on your way of pitching your client. This is how you can improve your sales during the holiday season.
Give them a reason to buy
Since it is a festival season, people of all age group will buy. Whether it is clothes or jewellery, you should give them a reason to buy. If your product has a unique speciality, it is itself an excellent reason to invest in your product.
However, it is not possible all the time. For instance, if you are selling kid toys, you can encourage people to buy it only when you offer a hefty discount. Introduce discount policy smartly, so people buy as many products as possible. For instance, some online stores provide benefits in points instead of straightaway discounts on clothes that people can redeem in a period of the next two weeks, for example.
This will encourage your customers to visit your store second time within two weeks, and of course, they will shop more to redeem those points. This is how you can increase sales by smartly offering discounts.
Personalised email newsletters
Email newsletters are a great way to engage your customers. As the shopping season is up, you can start sending newsletters to your customers to inform them of your grand sale offers along with time and duration. However, make sure that follow-up newsletters are personalised based on their past shopping behaviour.
- If you have found one of your users having bought cookery items often, send a newsletter about new cookery items along with discount offers.
- Make sure that the newsletter you are sending to your user justifies their needs. For instance, do not send women apparel newsletters to men’s mail ids. Otherwise, all your effort and resources will go in vain.
- You can also use personal data of your users to increase sales, for instance, their date of birth. If any of your users have their birthdays during the festive season, drop them an email about an additional 10% discount on any purchase they make if they buy on their birthday.
This kind of gesture makes your users feel that you remember them, and since you are giving them additional privilege, they will surely place an order.
Reward your customers
You may not find it worth, but this is a sweet gesture to ask your customers to revisit and shop from your store. People love shopping, and they will never stop it. If you have some premium customers, you should not hesitate to give them rewards.
To thank them for a visit to your store and shop, you can offer some giveaways, or you can offer them exclusive discounts on their purchases. Giving rewards to your loyal and premium customers will pay you off in the long run.
They will come back and shop. The definition of premium customers varies from person to person. You can filter them based on the total number of visits in a year or the maximum amount of shopping they did throughout the year, or it can be any customer who has been your patron for more than five years.
The festive season is coming, and you can improve your sales by following the tips mentioned above. However, do not forget that you will have to market sale offers to tell people. Run email marketing campaigns, PPC ads, and promote on social networking sites.
The more you advertise your sale offers, the more people will visit. Do not hesitate to invest in marketing even though you do not have enough money because 12-month payday loans can help you tide over. These loans are affordable because you will be paying down the debt in 12 equal monthly instalments.
Description: To improve sales during the festive season, you should reward your customers, give them a reason, and personalise email newsletters.