On Page SEO – Page Optimization

I am assuming that you have heard about SEO and all of the terms associated with it.

Today I will talk about On-Page SEO

Here below is a list of topics that I consider important for optimizing a page.

  1. URL Friendly
  2. Title Page
  3. Meta Tags
  4. Diversified content
  5. Image optimization
  6. Keywords in Content
  7. Outbound Links – External links
  8. Internal Links (within site/pages)
  9. Rich Snippets – Data Tagging
  10. Load time
  11. Social Buttons
  12. Multi-Device Compatibility (how responsive a webpage is on different devices such as mobiles and laptops)
  13. Here below I shall elaborate and explain the topics listed above.


The URL must be short and rich in keywords. I suggest not to use url which is too long and not related with content.

This is one of the most important areas which determine how a page shall be treated by Search Engines. The title apparently defines the nature and content of the webpage.

It must contain keywords and should be well positioned. Put it on the top of the page – this would bring more weight to the title. The title should go between 50 and 60 characters. Tip: Use H1 tags for title.

These are the tags that provide information about the content of the webpage. This data is not meant for visitors of the website but for spiders and Search Engine Algorithms. Most important meta-tags are page description, title, keywords, author to name a few.

DIVERSIFY CONTENT with media (images and videos)
Pages that contain only text can be boring. Try to create compelling content including images, videos, infographics, diagrams, posts social networks. It helps reduce bounce rate and increase the time spent on the site. Search engines like Google take these factors into account when analyzing a site (currently only applies to mobile). For videos, I suggest you choose YouTube videos.

Images are integral part of a page, optimizing images and using them correctly can improve the rankings of a page. The images should be light in weight and thus help the page to load fast.
Another important factor about images is the ‘alt text’ – tags like these help search engines understand the nature and content related with images. Additionally, this would increase the rankings of your image in google image search.

SEO has become so heavily dependent on content that is impossible to try to conceive one without the other, like we say: Content is king.
Creative relevant and quality content for each niche may not be easy, however if good research is combined with good knowledge things would become simpler and more effective.
There are several techniques used for creating good content. Here I share a few ideas:

Keywords Research is an important factor when preparing content.
The use of synonyms is also important. LSI (Latent Semantic Indexing) helps not to overload the content, making it simple and easy to read. I would suggest avoid

Keyword Stuffing
I strongly discourage keyword stuffing. You cannot fool Google Algos. Such bad practices will only get you penalized.

It is also necessary to note Keyword Density, i.e. the percentage of times that the keywords appear in comparison to the total number of words that contains the text.
Last but not the least, is the use of Long Tail Keywords. These would help you to target content.

Avoid writing article less than 300 words – This is not a rule, it’s just a good practice. Thin content is an element that google has to take into account in its algorithm update ‘ Panda ‘. The basic idea, according to a study by SERPIQ.com is that long content tends to have a better placement in search engines. The ideal is between 1000 and 2000 words – and varies according to the existing competitiveness by keywords.
Use keywords in the first 100 words of text. Again, this is not a rule, it’s just good practice. Help google to understand the subject of the content

This is a technical white hat that helps the page to be understood by search engines as containing important content and correlation to the niche when we quote credible sources. This also helps to index search better your page engines. And help the page ranking.
Not to link to external sites is one of the biggest mistakes on websites, blogs and any kind of web content.
Do not be afraid to create external link because if your content is relevant, interesting and quality users will certainly return.

Internal links is a good way to reduce the Bounce Rate (rejection rate for single page). Tip: Introduce them in the top of the page can dramatically reduce the dropout rate of your site.
Internal links play a key role as the PageRank

Rich Snippets are a very simple way to structure information on the site. These help in providing more detailed information to search engines about your company, products, articles, recipes, etc. This data also allow evidence information in SERP helping the user to decide at the click from one site or another.
For this, you can use the tool – Data Highlighter – that Google makes available to webmasters, the Webmaster . Or can also use Schema.org as microdata marker.
Benefits of rich snippets:
Draw attention – of crawlers or users;
Potentially increased CTR – with increasing visibility are higher chances of clicks on the your site;
Increase the quality of SERP – to highlight information can be to meet the sought.


One of the main philosophies of Google ( I recommend reading) is to make the web faster and it was in this sense that in recent years began to consider the load time as a ranking signal .
There are several tools that you can help to check the speed of your site.
In general, it is recommended that a site takes no more than 4 seconds according to load

Tip: Before you begin to rectify the load time, to make sure that use a good host.

The social buttons are popular and seem to be omni-present. However there are still many pages without any connection to a social network. The more your content spreads more easy it is to publicize your site and thus your site can be more popular, consequently higher probability of links to your site. DEVICES

Take into account the fact that consumer habits at are changing dramatically. More and more research is done through mobile devices (tablets and mobile phones).

Make sure your site is easy to read regardless of the display type. Create a mobile version of your site , or at least use HTML 5 responsive templates.

In the mobile world, location is everything. Are you delivering the “I-want-to-go” moments when Consumers search for nearby places.

SEO Glossary

Above The Fold – The content on a web page that visitors do not have to scroll down to see. Despite what some people would try to make you believe, it is still very important to have CTA‘s and more Above the Fold. For a detailed discussion, see this post: Why you [still] have to design above the fold.

AD – Advertisement. I think you know what that is. If not, you should probably be reading a different blog.

AOV – Average order value.

Adwords – A pay per performance service provided by Google in which you bid on keywords, craft text and or image based AD‘s and drive users who are looking for those keywords to your site.

Brick and Mortar – A physical store location as opposed to a web site. EXAMPLE: Walking in to a Wal-Mart is visiting a “brick-and-mortar”, but typing “walmart.com” into your browser is visiting their web site.

Conversion – When a person completes a desired action. For example if your primary goal for a page or campaign is to get people to sign up for a newsletter, then everyone who completes the sign up form is a Conversion. It is the basis of measuring the success of your efforts in most cases.

Conversion Page – A page carefully designed to make users complete a desired action, or Conversion. Quick example: If your conversion goal is to get people to download a free trial, then the conversion page would probably have a big button with a CTA that says “Download your free trial”. It would probably be Above The Fold and have a good description of what they can expect to happen when they click the button. It would likely also have trust signals among other things as well.

Conversion Rate – Could also be called “Conversion percentage”. Out of how many people that actually landed on your conversion page, the number that completed the desired action or Converted.

CPA – Cost Per Acquisition.

CPG – Consumer Packaged Goods.

CPM – Cost Per Thousand – “M” being the roman numeral for thousand.

CRO – Conversion Rate Optimization.

CTA – Call To Action. Common examples are big orange buttons that say “Click Here” or “Sign Up For The Newsletter!”.

CTR – Click through rate. This refers to how many people actually click on an AD or CTA (or something else they can click on that matters) versus impressions. Example: 100 people saw the page, only 1 clicked the BUY button. That’s a 1 percent CTR. Or 100 people saw the Adwords AD but only 10 clicked it. That’s a 10 percent CTR.

Impressions – How many times a user sees your page or AD.

Keywords – Words that are specifically about your website or web page. In a meta tag they are limited to a list of words. In a PPC campaign they usually would be in short groups arranged as you imagine a searcher would type them. For more info, see this post: Think Like Your Customers

KPI – Key Performance Indicator. Something you look at and measure to see if you are achieving success.

Meta Tag – The structure of an HTML page is beyond the scope of this reference, so if you are confused about anything here just go to W3Schools and learn about it. Here is what a meta tag might look like if your page was about selling red shirts: <meta name=”keywords” content=”buy red shirts, red shirt dealer, buy red shirts online, discount red shirts” /> . For more details see this post: Should I use the Keyword meta Tag?

PPC – Pay Per Click. You give someone money when a visitor clicks on one of your advertisements on a PPC provider’s network. Facebook and Google are two big ones.

ROI – Return on Investment. Example: If you spent (or INVESTED) $100 and you only made $30, that’s a BAD ROI. If you invested $1 and made $10, that’s a GOOD ROI. If you spent $1 and made $100 call me, I have a job for you.

SEM – Search Engine Marketing. Different from SEO

SERP – Search Engine Result Page. You know when you go to Google, type in a word and hit enter, it’s that list of blue links, short descriptions, and green URL’s – like this search: East Texas Web Design.

SEO – Search Engine Optimization. For a better definition, check this out: SEO Beginners Guide

SMB – Small to Medium sized Business.

Trust Signals – Things you can add to a page to help people to trust you. Examples include testimonials, guarantees, real address and phone number, active social media accounts, SSL Certificate (if taking Credit Card info), and anything else that will help potential conversions feel safe giving you their info.

USP – Unique Selling Proposition OR Unique Selling Position OR Unique Selling Point (depending on who you ask). The important thing is not what the “P” stands for, but the concept. It means “What sets you apart from your competition”, basically answer the question “Why should a potential customer buy from YOU and not your competitor?” What makes your service or product different? That’s what USP is all about.

UX – Stands for “User Experience”. I know, the second word doesn’t start with an “X”. Such is life.

VTC – View Through Conversion. This is one you won’t see very often. It has to do with a person who see’s an ad, and then directly converts, but never actually clicked the ad.

100% FREE MANUAL SEO Analysis with Google Webmaster Tools and Google Keyword Planner

The 100% FREE Pre-SEO report would contain images like below. Please click any of below images to enter Gallery mode.

Social Media and Search Engine Optimization (SEO) Services and Packages

For a complete list of Affordable SEO and Social Media Packages and services, click here for as low $49 per month.

Nothing gets better than 100% FREE MANUAL SEO Analysis for a website, can it? Well, I can bet on this. I am not talking about a form where you fill in your website address for a Free SEO analysis  and the scripts analyze backlinks and keywords for your site. I am talking about World’s best webmaster tools for website owners. There is nothing in this world that can beat Google’s tools for Search Engine Optimization. I can bet on this too.. you see, I’m in high stakes mood today and there is no way you can deny Google is best when it comes to claiming organic traffic. The journey of SEO analysis of a website starts with Google and it ends with Google, period.

Visitor: Why and how is it 100% Free? It’s manual analysis, right?

IT-INDIA is here to build brand and reputation. This is a 17 year old (opened in 1999) web-biz firm. It was founded in mid 1990s and we love to do voluntary tasks. Why Free? By providing Free services like above we can build trustworthy relationship with site owners out there. This is about building happy relationships with netizens out there in 195+ nations. This free SEO analysis shall be 100% Free and manual. All keyword research shall be based on Google keyword planner and Google Webmaster Tools . The reports shall be researched and made manually.


Google Trends for SEO Analysis
Google Trends with Keyword Planner Tool

IT-INDIA:  Why would you want us to do SEO Research on a site using Google Webmaster Central and Google Keyword Planner?

As we all know more than 80% of traffic from Google gets routed to websites on the basis of below factors:

  1. How popular your website on internet is?
  2. How rich the content on your website is?
    In other words, this is about two factors given below:
  3. On-Page Optimization
  4. Off-Page Optimization

This is about improving your Search Engine rankings, this is about being found on internet through Google. Let’s look at it this way, there are countless people looking for products and services that you offer, so how would you like to get found? It’s nothing but about Google.

For Free SEO Analysis of your website, send us a request through “Contact Us” Page, click here to reach us.

First off, I would research your site content as a visitor and would like to know what you are selling. If you are not selling anything at all, I would just figure out the keywords that are the desired subject of your website. There after I shall give you report on below attributes:

  1. Tag optimization i.e. how well HTML (Hyper Text Markup Language) is set on your website, any improvements if it requires. This is about HTML optimization.
  2. Mobile compatibility other than responsiveness on different devices.
  3. Search Analytics
    • How are you currently being found  on Google, your current keyword rankings.
  4. Backlink Reports
    • Who links the most?
    • Your most linked content.
    • How your data is linked?
  5. Geo-Targeting: This is about targeting a certain nation. It can be well defined through Tags and through Google Webmaster Tools. If your domain extension is .US, you should not target audience in China.
  6. Count of pages indexed along with charts.
  7. How Google looks at your content, the significant keywords.
  8. Crawl Errors: See if Google is having any issues while crawling your site. If there are any hosting issues or web-spam attacks taking place, you may get cues from here.
  9. Robots: There is a file named robots.txt, you can advise which pages Google should not index.
  10. Sitemap: A sitemap is a list of pages on your website well defined and categorized on the basis of structure of your website. Web 3.0 standards are used to define the layout and syntax of the contents of this file. We can make and submit this file for you for Free 🙂
  11. If your site gets hacked or is hosting any kind of malware, Google would normally email you and such notifications can be found in Google Webmaster Tools.


Google Adwords Keyword Planner Tool

Google Adwords
Research Google Adwords

We can research and find out:

  1. Keyword / Content that you are using.
  2. Keywords and Content that Google thinks you are using.
  3. Keywords and Content that your competitors are ranking on.
  4. Keywords and Content that you should be using.


Solution Report:

  1. What you have been doing, yes, we can tell you what you have been doing by far 🙂
  2. Suggest you a solution i.e. what you should be doing to improve Organic traffic to your site.


In order to request Free SEO Analysis of your website, send us a request through “Contact Us” Page, click here to reach us.


Social Media and Search Engine Optimization (SEO) Services and Packages

For a complete list of Affordable SEO and Social Media Packages and services, click here for as low $49 per month.

Search Engine Optimization (SEO) Services – Complete Guide

Stage 1
Pre-SEO Services covering Research and Analysis

  1. Website Analysis
  2. Industry Analysis
  3. Subject Analysis
  4. Keyword Research
  5. Latent Semantic Development
  6. Record Search Engine Rankings
  7. Competitive View
  8. Decide Length of SEO Strategy
  9. Set Goals

Professional SEO Services covering On-Page Development:

  1. Title Optimization
  2. Optimize Description Tag
  3. Optimize Keywords Tag
  4. Optimize H1 – H3 Tags
  5. Optimization of Content with respect to Latent Semantic Indexing
  6. Navigation and Structure Optimization
  7. Set Image Tags
  8. Google Webmaster Central
  9. XHTML – w3.org Validation
  10. Develop Sitemap
  11. Set Robots file
  12. Add XML RSS Feeds
  13. Check Dead Links
  14. Browser Compatibility
  15. Copyscape Content Testing

Stage 3
Professional SEO Services covering Off-Page Development:

  1. Get Links in Directories
  2. Forum Participation
  3. Get Site Wide Links
  4. Search Engine Submission
  5. Article Submission
  6. Setup Link Baits
  7. Social Bookmarking
  8. Get Natural Text Links
  9. Press Release

Stage 4
Post SEO Reporting and Conclusion:

  1. Compare Pre and Post SEO Traffic
  2. Link Development
  3. Report Search Engine Positioning
  4. Return on Investment Reports

Explanation of above mentioned SEO activities:

Website Analysis
Website Analysis

WebSite Analysis:
This SEO activity is about analysing the website, how it treats the visitors, search engine, the looks and feel. In this activity we shall only be making general views about the website.

Industry Analysis:
After analysing the website in general, we shall do a small study of the industry you are in. This shall us in developing terminology grip over the subject as we develop and optimize the website content.

Subject Analysis:
This part consists of in-depth study of the products and/or services you sell on your website. We shall be observing trends of these on internet, how these are dealt on B2B portals.

Keyword Research:
How your website uses rich keywords in the content and meta tags, plays a vital role how your website shall be treated by search engines. Keyword research at this stage shall help us immensely when we develop latent semantic environment at a later stage.

Latent Semantic Development:
LSI stands for Latent Semantic Indexing, this is one of the new algorithms used by search engines like google. By using this algorithm an SE robot tries to evaluate how much relevant content is there surrounding the main subject. for eg: if you are selling cars, content related with roads, fuel, sports events related with cars will get you weightage in search engine ranking.

Record Search Engine Rankings:
During this Pre-SEO phase, we shall record your current search engine rankings so that we can compare these with post SEO rankings. This shall also help us evaluate ROI and improvement made after our efforts.

Competitive View:
At this stage we shall take a view at your competitors, how they are place in search engine rankings, how popular they are on internet. Their link popularity strategies shall be minutely observed by us. This shall help us plan an SEO strategy for you.

Decide Length of SEO Strategy:
Once we have done above said activities, we shall be good enough to plan and decide how long it will take us to achieve desirable results. The client and IT-INDIA.com staff can finalise the kind of SEO strategy that is needed.

Set Goals:
The final goals can be set at this stage. You can plan and target n number of visitors a day and/or n number of leads that you expect. You can also plan pay per click programs, banner impressions etc.

Title Optimization:
Title is the most important meta tag in the header part of a webpage. It is one line summary about the webpage and hence search engines treat it as the most significant “tell the tale” like indicator. This is the first thing we like to hit when it comes to on page optimization.

Optimize Description Tag:
Description tage is used to describe the contents of a webpage. This is again an important tag as we give almost equal attention to this tag too. This too helps is optimizing a webpage for Search Engines.

Optimize Keywords Tag:
Technically speaking, keywords are the key connection between search phrase typed at search engines and keyword tags mentioned in your webpage. However the content environment in the webpage must reflect the keywords mention in the header. Optimizing keywords helps establish this key connection.

Optimize H1 – H3 Tags:
Header Tags are most important after title when it comes to describing the nature of the content in a webpage. Header as the name suggest is like a subtitle of the content and thus helps a search engine understand the page swiftly.

Content LSI Optimization:
We have explained the term LSI above in this page, here, it is being used to optimize the content in that direction. Lets say we have a webpage talking about packaged mineral water, we would like to put similar content like 2/3 contents of our body is water hence pure water is essential etc. etc., hence making the webpage rich in related content.

Navigation and Structure Optimization:
This part deals with the general structure of the website and how a user and search engine are going to navigate through the website. This is very important as you would never want your visitor to get lost somewhere on the website. for eg. if I were surfing your website, I would definitely want navigation links like home page, previous page like a tree structure.

Set Image Tags:
These tags are very important, particularly when an image gets missing due to any technical reason. In such situation, if alt tag is set right, person can view the text instead of the image.

Google Webmaster Central:
This is the most important tool any webmaster can get. Google Webmaster Central Click this link to reach treasure of tools that will help you understand: crawling and URL errors on your page, Google Traffic, Inward Links and what not? Have fun 🙂

XHTML – w3.org Validation:
W3 site can be used as a Validator. All kinds of XHTML errors can be detected and thus fixed by our webmasters. We strongly recommend site to be strict XHTML 1.0 in order to set order within site and thus gain respect.

Sitemap Development:
Sitemaps are very very important guideline for telling the search engine about the various webpages existing on your website which may otherwise not be traceable through the index file.

Set Robots file:
Robots file usually lies in the root directory of the website and contains info about which files should be crawled and indexed by search engines and which ones need to be avoided by Search Engines.

Add XML RSS Feeds:
We offer RSS feeds on your website, thus allowing people to show the content of your website on their websites.

Check Dead Links ( aka broken links):
Dead links bring bad name to the website. There should never ever be broken links on your website. We shall make sure your website doesn’t have any dead links which often piss visitors as well as SEs.

Browser Compatibility:
As you might have experienced in your life, a website pulls well in one browser while not in other. Webmaster should make sure that each webpage opens up pretty well in all major browsers.

Copyscape Content Testing:
Duplicate Content on your website can bring you bad name too. Not only this, you should make sure that your content is not copied and used on any other website on internet.

Get Links in Directories:
Once the website is optimized with right keywords and rich LSI environment next step is to make the website popular on internet. One way is by submitting your URL to thousands of free directories in the respective category. More inward links to your site means more popularity and thus more traffic. We offer various plans in this segment, click here to learn more.

Forum Participation:
Forum participation is very useful when it comes to building inward links to your website. You can hire our staff in order to post useful, rich and meaningful content in forums.

Get Site Wide Links:
Nothing beats site wide incoming links, particularly if the website has a decent pagerank. Lets assume the site has 100 pages, this means you get 100 links in one go. This can usually be done by putting a link in the header or the footer of the webpage.

Search Engine Submission:
After the website is complete and popular, now comes the turn of impressing the search engines, now is the time to submit the website URL to all the search engines.

Article Submission:
Article writing and submission is another way to build online rapport. Not only this, it also pulls nice traffic. In addition to this its a great way to impress search engines. The articles you submit should gel and blend well with the content on your website and apparently they should point back to your website through text links.

Setup Link Baits:
Another way of building inward natural links is setting up link baits. you may setup contests and reward someone while asking the contestants to put a link to your website. You have to be tricky while you conduct such social activities.

Social Bookmarking:You must have read about Social Media Optimization on this website and this part is about socialing on internet. This again helps you build rapport with communities and look good in the eyes of search engines.

Get Natural Text Links:
Ask your webmaster, your SEO company and anyone you can for text based links towards your website. Number of quality inward links is a great criteria to climb search engine ranks.

Press Release:
Now comes the turn of press release. Let the world know what you have been doing lately. Pack all goodies, offerings and features of your website and let it roll towards the world through press release.

Compare Pre and Post SEO Traffic:
Now is the time for reporting, concluding about whats been going on ? Its time to see improvements, its time for results. Since, we record and save Search Engine rankings before starting any kind of activity, its very easy to view the results at this stage. Traffic improvements are easily visible at this stage.

Link Development Report:
Increase in Link Popularity can be attributed to the link development we do. We shall get you in-depth details of how links were submitted and developed. Link submission usually never stops, its a never ending process.

Search Engine Positioning:
How well has your website been climbing the search engine position ladder can be a great report to assess ROI. Usually this happens on monthly basis. We assure you to get you in top 10 ranks in all major search engines.

ROI Reports:
ROI reports can be extensively useful at this stage. Improve in traffic, leads, visitors all are rewards of toil we put into search engine optimization process.

Reliable and Skilled SEO / SMO Experts for $5 per hr

100% Manual Procedures
100% Money Back Guarantee

Campaign Code: Social_Burst

Action: Target Social Bookmarking Sites Manually

I would like to keep this offer simple and clean and at the same time promise impressive results.

Social Media Optimization – Overnight Traffic Burst

Click on the above image for larger view.


  • Is this Bot Traffic – NO
  • Are these humans paid 1-5 cents for each site visit – NO
  • Since it’s coming overnight, any Google penalties? – NO
  • Is this traffic coming from Social Channels Only? Yes – 100% Only Social
    (remainder traffic is separate, people often copy links, that is bonus)
  • How many hrs of SEO SMO labour did this take? About 4 – 8 hrs.

The above surge in traffic is a result of Manual Social bookmarking done along with Manual Social Networking efforts. Since we rely only and only on 100% manual SEO and SMO jobs, we can guarantee no penalty from Google. This is one of the safest and fastest possible methods to guarantee overnight targeted traffic to your site.

It’s noteworthy that rock-bottom of traffic shall improve after Social_Burst. While social bookmarking is done, you will see immense improvement in social traffic.

How was Social Bookmarking done in this case?
Our SMO agents would pick only and only top of the line social bookmarking sites, almost all are PR7 – PR10 high authority sites. No low quality backlinks but, only highest possible PR. Please find below a list of well known household social sites that we cover during our campaigns:

  1. Google BM
  2. Twitter
  3. Google+
  4. Facebook
  5. Linkedin
  6. Reddit
  7. StumbleUpon
  8. Buffer
  9. Delicious
  10. AOL
  11. Bitly
  12. Blogger
  13. Diigo
  14. Flipboard
  15. Hootsuite.com
  16. Instapaper.com
  17. MS One Note
  18. OK
  19. Plurk
  20. GetPocket
  21. Slashdot
  22. Soup
  23. Tinyurl
  24. VK
  25. Wanelo
  26. WordPress
  27. Xing
  28. Buddymarks
  29. Fark
  30. Known
  31. Youmob
  32. Sitejot

How was Social Networking done? Why is it even needed? Isn’t Social bookmarking enough?
Well, on the basis of years of research, I conclude that merely leaving even 100 or more social bookmarks on the highest PR social sites would not do you any favor. You have to target audience on Social sites, gel with them, socialize with them and we specialize in this strategy..

Higher Rock Bottom after 6 hr campaign
As visible in the chart above, you can see that traffic surged from social sites while our agents were socializing and bookmarking, however, the traffic drops after the campaign is stopped. Now, that doesn’t look good, does it? IF you seek consistent traffic from social sites on everyday basis, you would have to have our agents spend few hrs daily. On the other hand, despite the fall in traffic after the campaign, there is higher rock-bottom. The overall new / old visitor stats would also depend on the quality of the content and product/services you are selling. In other words, each time a campaign is completed, you can always expect a higher bottom in traffic charts.

If you have any queries, feel free to fire them using the form on right side of this page. You can also email me directly: admin @ it-india.com (remove spaces)