I am assuming that you have heard about SEO and all of the terms associated with it.
Today I will talk about On-Page SEO
Here below is a list of topics that I consider important for optimizing a page.
- URL Friendly
- Title Page
- Meta Tags
- Diversified content
- Image optimization
- Keywords in Content
- Outbound Links – External links
- Internal Links (within site/pages)
- Rich Snippets – Data Tagging
- Load time
- Social Buttons
- Multi-Device Compatibility (how responsive a webpage is on different devices such as mobiles and laptops)
- Here below I shall elaborate and explain the topics listed above.
The URL must be short and rich in keywords. I suggest not to use url which is too long and not related with content.
This is one of the most important areas which determine how a page shall be treated by Search Engines. The title apparently defines the nature and content of the webpage.
It must contain keywords and should be well positioned. Put it on the top of the page – this would bring more weight to the title. The title should go between 50 and 60 characters. Tip: Use H1 tags for title.
These are the tags that provide information about the content of the webpage. This data is not meant for visitors of the website but for spiders and Search Engine Algorithms. Most important meta-tags are page description, title, keywords, author to name a few.
DIVERSIFY CONTENT with media (images and videos)
Pages that contain only text can be boring. Try to create compelling content including images, videos, infographics, diagrams, posts social networks. It helps reduce bounce rate and increase the time spent on the site. Search engines like Google take these factors into account when analyzing a site (currently only applies to mobile). For videos, I suggest you choose YouTube videos.
Images are integral part of a page, optimizing images and using them correctly can improve the rankings of a page. The images should be light in weight and thus help the page to load fast.
Another important factor about images is the ‘alt text’ – tags like these help search engines understand the nature and content related with images. Additionally, this would increase the rankings of your image in google image search.
KEYWORDS IN THE CONTENT
SEO has become so heavily dependent on content that is impossible to try to conceive one without the other, like we say: Content is king.
Creative relevant and quality content for each niche may not be easy, however if good research is combined with good knowledge things would become simpler and more effective.
There are several techniques used for creating good content. Here I share a few ideas:
Keywords Research is an important factor when preparing content.
The use of synonyms is also important. LSI (Latent Semantic Indexing) helps not to overload the content, making it simple and easy to read. I would suggest avoid
I strongly discourage keyword stuffing. You cannot fool Google Algos. Such bad practices will only get you penalized.
It is also necessary to note Keyword Density, i.e. the percentage of times that the keywords appear in comparison to the total number of words that contains the text.
Last but not the least, is the use of Long Tail Keywords. These would help you to target content.
Avoid writing article less than 300 words – This is not a rule, it’s just a good practice. Thin content is an element that google has to take into account in its algorithm update ‘ Panda ‘. The basic idea, according to a study by SERPIQ.com is that long content tends to have a better placement in search engines. The ideal is between 1000 and 2000 words – and varies according to the existing competitiveness by keywords.
Use keywords in the first 100 words of text. Again, this is not a rule, it’s just good practice. Help google to understand the subject of the content
OUTBOUND LINKS – EXTERNAL LINKS
This is a technical white hat that helps the page to be understood by search engines as containing important content and correlation to the niche when we quote credible sources. This also helps to index search better your page engines. And help the page ranking.
Not to link to external sites is one of the biggest mistakes on websites, blogs and any kind of web content.
Do not be afraid to create external link because if your content is relevant, interesting and quality users will certainly return.
INTERNAL LINKS – INTERNAL LINKS
Internal links is a good way to reduce the Bounce Rate (rejection rate for single page). Tip: Introduce them in the top of the page can dramatically reduce the dropout rate of your site.
Internal links play a key role as the PageRank
RICH SNIPPETS – DATA MARKING
Rich Snippets are a very simple way to structure information on the site. These help in providing more detailed information to search engines about your company, products, articles, recipes, etc. This data also allow evidence information in SERP helping the user to decide at the click from one site or another.
For this, you can use the tool – Data Highlighter – that Google makes available to webmasters, the Webmaster . Or can also use Schema.org as microdata marker.
Benefits of rich snippets:
Draw attention – of crawlers or users;
Potentially increased CTR – with increasing visibility are higher chances of clicks on the your site;
Increase the quality of SERP – to highlight information can be to meet the sought.
One of the main philosophies of Google ( I recommend reading) is to make the web faster and it was in this sense that in recent years began to consider the load time as a ranking signal .
There are several tools that you can help to check the speed of your site.
In general, it is recommended that a site takes no more than 4 seconds according to load
Tip: Before you begin to rectify the load time, to make sure that use a good host.
The social buttons are popular and seem to be omni-present. However there are still many pages without any connection to a social network. The more your content spreads more easy it is to publicize your site and thus your site can be more popular, consequently higher probability of links to your site. DEVICES
Take into account the fact that consumer habits at are changing dramatically. More and more research is done through mobile devices (tablets and mobile phones).
Make sure your site is easy to read regardless of the display type. Create a mobile version of your site , or at least use HTML 5 responsive templates.
In the mobile world, location is everything. Are you delivering the “I-want-to-go” moments when Consumers search for nearby places.