Social Media Impressions Getting Down? 4 Surefire Ways

Social media is integral to every business these days. You cannot run a successful business without using social media to interact with your audience or build a loyal customer base. Just being on social media is not going to help your business in any way. A brand needs to ensure that the social media engagement on your posts is high. If it decreases, you will have no lead conversion, and your sales will die down.

Engagement is the interaction your target audience has with the content you have on your page. So, if the content is intriguing and appealing, the engagement will be high, and your leads will improve. Unfortunately, you cannot have always had a high engagement rate. It can decrease or dip every day, and the reason for the same can be numerous.

Social Media
Social Media

If you too are experiencing a decrease in your social media engagement, here are few surefire ways that will help you improve them. Let’s check them out.

Engagement is crucial for the success of your brand as it leads to conversion and deeper connections. Therefore, you need to try these tips now to get higher engagement.

If your social media engagement rate is going down, the first thing that you need to do is audit the content. Check every media and all posts to find out which is working for you and which isn’t? For instance, every brand which has a business profile on Instagram has access to Instagram Insight. It enables them to check the engagement of every post, they can see how many people reacted to it, and not.

This information is valuable, and it lets you decide whether a certain post or type of content is working for your business or not.

Tip 1: Use quality visuals

Visual Content
Visual Content

Every social media platform, whether it is Instagram or Facebook or Pinterest or even, LinkedIn requires some form of visuals. You cannot expect to get high engagement only with the help of text content. Using images or short videos or GIFs can increase the intrigue people have and appeal to them more.

Therefore, never underestimate the importance of visuals. Another thing to keep in mind when using images for your social media platform is that use only quality images. You cannot use an image which is not edited or is uneven or doesn’t focus on the main subject. Make sure to correct any flaw that the image has using an online editing tool like Canva.

Tip 2: Optimize your bio

The about section is also known as the bio is probably the first thing that all customers will see at first. It is one thing that can help them decide whether they want to follow your account or not. It is because it tells them everything they need to know about your business and how relevant it is to them.

Thus, make sure you optimize it so that it attracts people and inform them at the same time. Keep it short, make it snappy or fun, and do not forget to use keywords in it so that people can find your account with ease.

Tip 3: Use video content to your advantage

Video Content
Video Content

Video content is more appealing than images currently. If a person comes across a video, they will pause and look at it to check what the video is all about. It provides you with higher engagement and better interaction levels. Seeing the popularity of video, every social media has options for the same. On Instagram, you can share live videos in your story or post a short one on your post, make reels or more. Even on Facebook, you can share videos, or you can create an account on a video streaming platform like Tik-Tok to garner high engagement.

When it comes to videos, try making them short, entertaining, and do add subtitles to it. When people can read and see both, they give more attention to your content, which ultimately is the aim.

Tip 4: Include CTAs in your captions

Captioning your visuals on social media is extremely important. It tells the audience more about the image, and it lets you add CTAs to it as well. CTAs or call-to-actions is a tool that encourages people to do what you expect the image to do.

For instance, ask people about their favorite musician while sharing a picture of your favourite brand. It helps in engaging consumers as well.

How to make money from Social media?

How to make money from Social media

Social media is a platform to connect your target audience by sharing your business information that most social media experts say. But now, the concept has been changing day by day. 

Now, all social media sites are coming with their update feature and are opening many income opportunities from social media.

In the article, I will expose the effective ways to make money from social media. So you should dive into the ideas. 

To generate revenue from social media, you have to construct your profile with your credentials to represent yourself as a master on a specific topic. After that, you would apply the following ways to generate income.

Social media sites took a great place in digital marketing. So you don’t digitalize your business without social media.     

Promote affiliate products.

Affiliate Marketing
Affiliate Marketing

Most of the social media sites allow you to promote affiliate products. To promote affiliate products to income, you need to join your niche related affiliate link provider program.

The most crucial factor is the target audience for income through affiliate marketing. So, first, focus on targeting the right customers who are interested in your products. 

How can you target the right customers on social media?  

To target the right audience, you have to go through some ways. They are-

  • Represent yourself, providing your expertise and authority to the audience.
  • Create a business page on a social media site to discuss products.
  • Publish products related posts always on your social media sites to convert the interested person into your customers. 
  • Always try to build up a strong relationship with your audience.

Promote your products.

Online Promotion
Online Promotion

You are an expert on a specific topic that is a trendy subject now. You have a professional social media profile. The profile would be your money-making machine. 

You may ask how? 

You discuss the topic on the social media site, most of the social media audience starts to follow you, being interested in your discussion. They can make trustworthiness in them to you. 

Using the trustworthiness of them, you may offer your products. They must be the topic related. They may be physical or digital.

As an example, your discussion topic is beauty tips on social media sites. So most of the followers are interested in the subject. That is why it is easy to make huge sales on social media.

Promote self-service.   

Self Service
Self Service

Social media such a platform that allows you to monetize yourself. That means you can sell your service. 

When you are an expert on a subject, you can promote your expertise to your audience. Like- you can write well. Now you desire to work for others as a writer to make money. 

So many blog or website owners are hiring freelance content writers. They want to create their valuable content by an expert writer. For that, you have to prove yourself as a master of the topic by sharing your works.  

Run online tutorial 

Online Tutorial
Online Tutorial

At present online tutorial is a trendy idea to reach the goal by incoming from online. When you are an expert in a subject, most followers may be interested in learning from you. Then you can start your online tutorial journey on a social mediLivestreamam. 

The paid followers only join the live class. For that, you have to a private group with your paid followers. 

Running an online tutorial, you can make money online.   

Final thought  

Be a professional online and set up your mind to make money from social media. For that, you must construct your social media profile with your real experience. The information will reflect your expertise and win trustworthiness from your target audience.

What is social media?

Social media is an internet-based form of communication. Social media platforms allow users to have conversations, share information and create web content. There are many forms of social media, including blogs, micro-blogs, wikis, social networking sites, photo-sharing sites, instant messaging, video-sharing sites, podcasts, widgets, virtual worlds, and more.

Ten Tips to Leverage Social Media

1. Determine which network(s) are right for your business.

Pinterest   – Just Because Everyone Else Is Doing It Doesn’t Mean You Should Too.
Twitter      – Is that enough characters for you to really say anything?
Facebook  – Does your Mom really care about your weekly special?
LinkedIn   – Is anyone using this?
Google Plus – Do you need another social network?

PRO TIP: If you have a physical product that is very visual in nature or that has attractive packaging Pinterest may be right for you.

If your specials come and go very quickly and you have a fast and active customer base then Twitter away.

Google Plus and LinkedIn are great for B2B types. And G+ has some killer features that the others lack.

And Facebook is good for … um … some businesses I guess? Just kidding. The single most active demographic on Facebook is stay at home Moms. If that’s your target, go for it. Otherwise, people mostly use FB to stay connected with friends and family – more so than the other social networks. With that in mind, would you really be trying to sell stuff at a family reunion? If your business actually would benefit from that, then go for it. But for most, FB isn’t really the way to go.

Once you have found a medium that works well with your business, then push it! Post often. But don’t post garbage. Your customers don’t care if you have a hankerin’ for ice cream (one of the most popular “tweets”).

Offer them real tips they can use, deals they can benefit from, and above all else, post things that people will want to share with everyone they know. What could that possibly be? Look at the next tip…

2. Post killer content.

No duh, right? Wrong! you’re not doing it or you wouldn’t be reading this guide! (Apologies to any actual successful established viral publishing web professionals who happened to be reading this)

Killer, viral, shareable content is something that takes a dose of inspiration, a touch of creative ability, and a knack for knowing your audience.

Example: SEOmoz has a fantastic beginners guide to SEO. Their audience is people aspiring to be SEO professionals. You can download it at their site in PDF format, or browse through it online. It is presented with beautiful graphics (no doubt professionally created), a bit of humour, and easy to understand terms. Perfection!

Let’s say you have a dog grooming business. You drive a van to peoples homes and shave their poodles and such. Is viral internet marketing something that would work for you?


You could create a simple infographic type download that offers 3 tips to keep dogs safe in flea and tick season… or something like that. Something that your target customer (people who care about their dogs) could benefit from, use again and again, and would want to share with others.

Push this out to your social followers, they download it, they share it with people who aren’t your customers yet, and all of
a sudden you are an expert in pet care. People call you you every hour for the rest of your life and shower you with riches.

Well, hopefully.

Of course you have to make sure it’s beautifully presented (why not run a contest to put a picture of someone’s pet on it?),
make sure it is of REAL VALUE, and for the love of all that matters – BRAND IT! Put your name, number, website, social site, anything you can that will help people connect with you somewhere in this resource. Otherwise, it won’t matter!

I hope you see the point here. There is a nearly infinite amount of junk floating around out there. Give your people something that is not junk, and they will thank you for it.

3. Tell them what to do.

Most people don’t like be told what to do … unless they are lost and looking for help. You know all those studies about how you only have a few seconds to capture attention on the web? Well that’s true, unless with those few seconds you have told your visitors that they are in the right place and you have what they need and show them how to get it – then they will stick around to read what you have to say.

If you add a link to something you share, make sure the page they land on tells them exactly what to do, where to go,and that they are in exactly the right place. This will keep them from just bouncing away.

4. Provide immediate value.

When you share, post, like, plus, tweet, or whatever … make sure it is something they can benefit from NOW. The whole internet culture is largely based on instant gratification.

I know I could drive to Best Buy and purchase a CD by my favorite band, but why would I? I can just pull up iTunes and get it NOW.

Make sure they can get some sort of benefit from what you share ASAP.

5. Don’t talk, listen.

Did you know you can search through Tweets? Sure you did, and twitter isn’t the only one. Use those search functions to find out what people are saying about you. No one is perfect, so if you mess up, OWN IT. Turn a bad customer experience into an AMAZING experience. Turn a mad customer into a customer for life.

There are plenty of articles on this so I won’t go into it here, but that is one of the most amazing aspects of social media. People will talk ten times more about a bad experience than they will about a good or normal one. Use that public forum to make it right and show you care. That is impressive and will directly affect your bottom line.

6. Be a back scratcher.

Don’t be afraid to “like” and share other peoples content. This will get you more fans and followers and can connect you to other peoples tribes.

If you have ten friends, and another guy has ten friends, if you share something the other guy did and make a nice comment about it, his followers see it and suddenly your audience grew from ten to twenty. If they don’t become real fans or followers, at least they were exposed to your brand for that day. Do it 3 times and they are exponentially more likely to purchase from you in the future.

7. Solve a problem.

To be really engaged in the social realm, you have to set aside time for it. Part of this time is posting, and part is listening as mentioned above. But don’t just listen and wait for your name to come up, you should be doing that anyway. Also listen for things that you are an expert in and can lend a helping hand with.

Back to the mobile dog washing example, you could regularly search for things in your home area related to pets or dogs and every so often something will come up that you can offer genuine help with.

Boom! Again you get brand exposure, you are established as an expert, and more than that you are lending a helping hand. Who doesn’t like that?

8. Be funny.

Everyone likes a little wit, but who really likes a clown? Be clever but not irritating. It’s a fine line to walk, but you can do it.

This applies to pictures, article content, and especially headlines.

9. Be interesting.

This applies to all the networks, but the shiny new toy is of course Pinterest.

We’ve all seen a picture of a poodle. We might not have all seen a picture of a poodle with a pink mohawk. Wow, now I really want to see one.

So what does this mean for you? Still assuming you have a dog grooming service of course, you could do this:

Take an amusing picture (pink mohawk poodle)
Add your Web site url to the bottom of the picture in MSpaint, GIMP, Photoshop, or any other photo program
Then post in on Pinterest!

If it’s interesting enough, people will share it with their friends, family, and followers. Every last one of them will see your website address and whether they go to it or not, they will have at least been made aware of your brand.

You want to make it even more effective? Use a SPECIFIC URL targeted for visitors from that image. Like “http://somesite . com/pink-poodle” Then when they visit that specific page, they will be greeted with the same picture and other pictures from your little photo shoot. Then it’s up to you to turn them into CASH.

Why not offer a downloadable coupon with the poodle on it for 10% off their next service? Or what about a big button that says “Your pet could be the next contest winner …” ? Anything to keep your visitor engaged with you, and that provides them with value. it’s your business, you know what your people like.

“Be interesting” is a very, very broad statement. Of course you will have to figure it out for your industry but here are some pointers:

Why am I in this industry?
What do others find interesting about this industry?
What might others like to learn about what I do?

If you can answer those questions, you are well on your way.

10: Create curiosity

With Twitter, would you rather click this link:

“This is neat: http://somesite . com/link”

Or this one:

“I cannot believe she did this, and in that outfit!! http://somesite . com/amazing-thing”

I think you know. And it goes beyond the headline. If they click the link and it has nothing to do with your flavorful description, they will bounce back out quicker than a mouse that ran into a room full of cats.


Don’t let your customers down. Be outstanding. Be relevant. Be incredible. It’s easier said than done, but with just a little planning you can set yourself apart from your competition with the amazing power of social media. And do it on the network that’s right for you.

You can solve problems (yours and your customers). You can offer real value to people and at the same time establish yourself as the go-to guy or girl in your industry.

And you can have fun doing it! Just don’t spend too much time in the social networks. They are designed like an ancient Greek labyrinth, to keep you twisting ever inward and make it tough to get out. So set yourself time limits and have real goals in mind before you start, then you will truly be able to leverage social media as a business tool.

Remember, Rome wasn’t built in a day. You probably wont catapult into internet stardom with your first attempt. Don’t be afraid to try and fail a few times. Stick with it, learn from it, ask for advice, and it will pay off. People succeed everyday, and you can too!

Social Media Optimization (SMO)


Social Media and Search Engine Optimization Services and Packages

For a complete list of Affordable SEO and Social Media Packages and services, click here for as low $49 per month.

In this article, I shall share various Social media activities which you might want to use in order to enhance your presence on social networks and at the same time connect with like minded people and search for new clients on social platforms like Facebook, Twitter and more.


Free Blog Services
Free Blog Hosting Services

Create and Share Blogs:
One of the quickest ways to kick-start your socializing would be create a blog and share it with at least everyone you know like your friends, relatives, colleagues. After this you may want to share your blogs with netizens. Thus, share info, views on a subject you are fond of.

Where to create Free Blogs?




Participate in Forums for Free!

Participate in Forums:
If you want to advertise your URL on internet in a sensible manner while it doesn’t look like an advertisement, you could create new meaningful topics in forums while post useful information in other’s topics.

Some popular tech forums are listed below:

Forum Alex Rank Google Pagerank 633 7 886 7 1420 7 3190 7 5725 7 1426 6 2981 6 7845 6 13146 6 15809 6 17336 6 80607 6




Social Networks
Socialize on Facebook, Twitter and more

Social Bookmarking
You must have features on your website so that visitors can bookmark your website URL in their favorite bookmark website. Thus, making tagging easier will make visitors return to your website more often.

Some popular social bookmarking sites are listed below:

PR 8 Social Bookmarking Sites list


PR 7 Social Bookmarking Sites list




Upload Video to YouTube
Upload Videos on YouTube

Post your Videos on YouTube
Another way to get attention of internet community would be to post a decent video tutorial at YouTube. Its like submitting an article and helping people all over the world.


Submit Articles
Submit Articles on Sites

Write and Submit Articles:
This is one of the most excellent methods you would always want to use. Not only one should get decent link popularity from articles, but you also contribute to your area of specialty by sharing expert information with the world.


Participate in Ques Ans
Ques Ans Sites

Participate in Question Answer (QA) Sites

Find QA sites in your niche and help the needy and thirsty for knowledge people out there. How would this help? When you become a guide, you win trust and faith of masses, this would help build your brand and reputation. Be a hero! Some top QA sites are listed below:


40 High PR MANUAL Social Bookmarks for $19.99

(thus 40 High PR backlinks):


We have a dedicated team of 5 employess who can promote your website URL on social networking sites. In other words we can submit your website URL to social bookmark websites with 100% unique titles. We shall require about 24-48 hrs to complete this order. At the end of the campaign you shall get detail report for each backlink.

Social Media and Search Engine Optimization Services and Packages

For a complete list of Affordable SEO and Social Media Packages and services, click here for as low $49 per month.

Step by Step procedure for Social bookmarking

In this post, I shall share some Do’s and Don’ts about Social bookmarking.

Ques: How can Social Bookmarking done on even a highest PR be Ineffective?

Ans: IMO, simply signing up on a social bookmark site and saving your link is one of the last things an SMO expert should be doing. If you look at this activity through Google’s eyes, it’s too artificial and looks like a bot in action, regardless of whether you are bookmarking manually or using a bot.

Now you might be thinking, what would be better than manual social bookmarking? Well, let’s do it natural way, how does a link; a bookmark occur naturally on Facebook or any such site?

People go to social sites to socialize, don’t we? Do we just go to Facebook to save or share a link? Well, the right way is very tedious and below are steps given for the same:

  1. Sign up on a Social bookmark site.
  2. Socialize over there
  3. See how it works
  4. Pick your interests, make your boards or collections
  5. Follow people with similar interest
  6. Post meaningful and interesting content which people would love to read.
  7. Do above activity for about a week.
  8. Now you are ready to save / share a link of your choice
  9. I know how tedious this sounds, but this is how it should be.

Please feel free to leave comments, I’m open to discuss this further and  would be eager to improve this article.