Design in the context of the user interface (UI) and user experience (UX) of websites and mobile apps involves not only visual engagement but also extremely important for business conversion. Since business conversion through websites relies heavily on achieving search engine ranks and drawing traffic through search engines, the UI/UX designer plays a crucial role.
From helping users with easy to use interfaces to find relevant content and buttons leading smooth business conversion, the role of UI/UX designer is elementary to the success of an enterprise app. But not all UI/UX designers are aware of their precise role in business conversion and search engine ranking of websites.
Here we are going to showcase some of the common UI/UX design mistakes having a negative impact on SEO.
Pop-up ads are extremely annoying, and instead of generating interest about a product or service, they drive away traffic. Visitors can close the websites simply because of the pop-up ads.
The pop-up or other secondary content can seriously have a detrimental effect on your website’s search engine ranking. Since pop-up content is mostly viewed in connection to ads and promotional content, they always carry a negative vibe for the users and should be avoided for other purposes.
Presenting Vital Information Through Images
First, let us understand that still for the search engines, text content is the most credible content regarding search terms, and images come only as secondary or supplemental content. In other words, to say, the text is given a lot of priorities over visual content by the search engines.
The sole purpose of using images and graphics for us to optimize the look and feel of the website and enhance the usability of the content. By using meaningful images alongside text content, we can help users comprehend better. Naturally, the text can never be replaced by images. Once we start presenting information through images, we lose the search engine exposure for that piece of content.
This is why it is truly important to offer crucial information as text content instead of making them part of the websites’ visual assets. Since search engine crawlers find content by detecting search terms or keywords in the text content, the same information appearing through images will only hinder your search engine exposure and search rank opportunities. Remember, the content appearing as the text may appear stunning and beautiful, but they have a detrimental effect on your Search Engine Optimization (SEO) effort.
Optimize The Visual Assets
Now, let’s come to another major mistake having a seriously detrimental effect on your search engine rank. A website to generate traffic from Google needs to utilize all traffic generation avenues, including obvious images. According to experts, a website with optimized visual assets can experience a considerable increase in Google’s traffic.
Now let’s come down to some basic steps and tips for optimizing images of your website. Always make use of the alternative meta tag for images that offers a perfect description. This enables the search engine crawler to understand the subject and context of each image. Do not use generic image names that come by default with a number. Instead, unique image names describing every image in short. Lastly, always use high-quality images optimized for sizes. Use a compressor tool to reduce image sizes so that the visual assets do not hamper the loading speed.
Not Optimizing the Website for Mobile Visitors
Do you know nearly 80% of mobile searches for local business websites end up in actual sales? You will be further amazed by knowing that customers now spend around 69% of their time on mobile. Lastly, even the Google search engine algorithm has now started giving priority to optimized websites for mobile users. So, if you do not optimize your business website for mobile searches and mobile web experience, it is going to hit your search engine rank and traffic seriously.
Now let us come down to all the aspects that make a website optimized for mobile. First of all, it is the loading speed and performance on mobile devices. Secondly, the native user experience and UI elements make it easy for iOS and Android users. Lastly, it is the typical design elements that help business conversion for mobile users.
Optimizing the loading speed on mobile devices keeps the size of the visual assets lower, opting for clean page architecture, and maintaining a minimalist lightweight design is important. As for optimizing the website for native user experience, it is important to use frameworks and tools that accommodate native layers for OS platforms such as iOS and Android. Flutter and React Native are good options for building app-like interfaces that look superb on all mobile devices.
As for user interface design to help mobile users, it is important to reduce on-page elements to avoid visual clutter and allow easier interactions. Make sure the users can easily find the clickable buttons, menu options, and important links and information above the fold. In this respect, it is advisable to ensure a design allowing easier access to the on-page elements with thumb movements. Since most users hold mobile devices single-handedly and use their thumb for navigation, easy thumb reach to all important buttons and links is important.
Juned Ghanchi is a chief marketing officer at IndianAppDevelopers, a software development company well known for mobile app development India. Juned is responsible for applying profitable marketing strategies to improve company growth.
These UI/UX design mistakes are still common among too many business websites. To make your SEO efforts bear fruit, it is important to focus on each of these design mistakes separately and optimize your website for better search ranking.